Video Vices: Women Can Change AV, Just Ask Shure’s CEO

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Like many industries, Pro AV revolves around some of the biggest trade shows the world has to offer. CES rocked Las Vegas in January, ISE showcased international advances in February, and in June, InfoComm returns stronger than ever. Per usual, AVIXA will host its Women’s Networking Breakfast during the show, an event centered around championing diversity and women leaders in AV. Throughout the years, they’ve had many amazing keynote speakers at this breakfast, and this year is no different. Christine Schyvinck, president and CEO of Shure Incorporated, will recount her journey through the industry and how her leadership has brought Shure tangible success.

On this episode of Contemporary Research‘s Video Vices, Christine Schyvink joined Alexis La Broi of Avitecture, Inc. to detail her education and background, her undergraduate and graduate degrees, and how she worked with Sidney and Rose Shure to take on a management, and ultimately the CEO position within one of the most trusted leaders in audio products since the mid-1920s.

La Broi and Schyvinck also take a current look at the state of women in STEM fields of study, why it’s so important to go back to your alma mater to mentor, and the value of helping potential applicants learn the skill sets that AV employers are looking for in new recruits.

As of late, Shure has changed their strategies to make sure that they continue to get young and diverse talent, and although it has grown tremendously since the 1980s, the pool of young prospective talented women isn’t as big as they’d like. Schyvinck details why it’s so critical for companies like Shure and industry organization like AVIXA to get the word out about the value of a career in AV to make sure that talented young girls know: AV and STEM are for you.

For more episodes of Video Vices, head to, or subscribe on iTunes and Spotify.

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