Video Vices: Women Can Change AV, Just Ask Shure’s CEO


Like many industries, Pro AV revolves around some of the biggest trade shows the world has to offer. CES rocked Las Vegas in January, ISE showcased international advances in February, and in June, InfoComm returns stronger than ever. Per usual, AVIXA will host its Women’s Networking Breakfast during the show, an event centered around championing diversity and women leaders in AV. Throughout the years, they’ve had many amazing keynote speakers at this breakfast, and this year is no different. Christine Schyvinck, president and CEO of Shure Incorporated, will recount her journey through the industry and how her leadership has brought Shure tangible success.

On this episode of Contemporary Research‘s Video Vices, Christine Schyvink joined Alexis La Broi of Avitecture, Inc. to detail her education and background, her undergraduate and graduate degrees, and how she worked with Sidney and Rose Shure to take on a management, and ultimately the CEO position within one of the most trusted leaders in audio products since the mid-1920s.

La Broi and Schyvinck also take a current look at the state of women in STEM fields of study, why it’s so important to go back to your alma mater to mentor, and the value of helping potential applicants learn the skill sets that AV employers are looking for in new recruits.

As of late, Shure has changed their strategies to make sure that they continue to get young and diverse talent, and although it has grown tremendously since the 1980s, the pool of young prospective talented women isn’t as big as they’d like. Schyvinck details why it’s so critical for companies like Shure and industry organization like AVIXA to get the word out about the value of a career in AV to make sure that talented young girls know: AV and STEM are for you.

For more episodes of Video Vices, head to, or subscribe on iTunes and Spotify.

For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication. A new episode of the Pro AV Show drops every Thursday.

Follow us on social media for the latest updates in B2B!

Twitter – @ProAVMKSL
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!



air quality
Superior Air Quality and HVAC Systems are Crucial for Senior Care
May 29, 2024

The demographic shift towards an aging population, projected to reach 27 million Americans in nursing and assisted living facilities by 2050, raises significant concerns about indoor air quality in these environments. With respiratory health already being a critical issue among seniors, the stakes are high for ensuring that HVAC systems are up to par….

Read More
Trades industry
The Future of Data Centers: Cooling, Power, and ESG with Saqib Ashraf
May 28, 2024

In a rapidly evolving data center industry, cooling technologies are finally taking center stage, driven by the rise of AI and other high-density computing needs. In the latest episode of Straight Outta Crumpton, Saqib Ashraf, Director of Solutions Architecture at CPG, shares insights on the future of data centers as well as the challenges…

Read More
With Walmart Health Shuttering Its Doors, Retail Healthcare Has to Rethink Its Role & Strategy in Primary Care
May 28, 2024

Retail healthcare is an uncertain slice of the U.S. healthcare industry, being defined by both recent strategic retreats and bold expansions which have sparked crucial discussions about the future of primary care services within the retail sector. The most recent news that shocked the industry was the shuttering of Walmart Health, Walmart’s 51 health…

Read More
Edge Computing Smart Cities Experts Talk
Edge Computing is the Foundation for Scaled Smart Cities. How Can the Industry Accelerate Adoption?
May 28, 2024

As cities globally accelerate their transformation into “smart cities,” the integration of a capable computing ecosystem to complement smart city initiatives has become an important part of smart city success. How critical will edge computing be in that ecosystem, and in the facilitation of today’s and tomorrow’s smart city projects, especially with where smart…

Read More