Professional AV – Blogs
The AV industry is undergoing a dramatic shift in regards to hiring and retaining talent. As many people are coming into the industry for the first time, some are still unaware of the opportunities for growth within the AV community. As an AV pro, it’s crucial to develop skills that can help you advance…
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Pro AV Today
A 90 Second Review of the Sennheiser Profile USB Mic
The Sennheiser Profile USB Mic is the audio titan’s latest foray into “plug and play” microphones. With both a loaded feature set and an aggressive price point, the Profile USB Mic aims to elevate standard content creation setups. Does it live up to the hype? Check out my thoughts below: Features at…
Pro AV Today
4 Tips for Breaking into the AV Industry
The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…
Pro AV Today
Keeping in Touch with Touch and Gesture Displays
Touch displays have come a long way since their inception in the mid 1900s. Today, they have revolutionized various industries, including gaming, sports betting, digital signage, quick-service restaurants (QSRs), and education. These industries have seen an evolution in touch display technology that has transformed the way they operate, interact with customers, and gather data…
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Netflix’s New Model: How Does This Affect Customers?
In today’s digital era, streaming services have become a staple in the lives of consumers. With the average person subscribing to at least three streaming platforms, cost-saving opportunities are highly sought after. That’s where Philips Media Suite comes in, providing an innovative solution for hotel owners and their guests. As streaming costs add up,…
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Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…