United Nation of Fans: How the Sports Industry Can Break Global Barriers, with Darren Walls of SportsHosts


People, wherever they are in the world, can connect with each other through sports; it’s the world’s universal language that transcends all. People who love competition are passionate about it, and it provides an escape from reality unlike almost anything else. So, how is the sports industry finding ways to play on that global passion and bring people together to share in new yet familiar experiences?

On today’s podcast, we speak with Darren Walls, CEO of SportsHosts, about creating human connections and powerful experiences through the love of sports.

SportsHosts is a new company that wants to make sporting events more fun for out-of-country or even out-of-state visitors; they pair people new to a specific city or sport with local hosts who are passionate about the home team and bring them together to experience the game together. Before the game, the host takes the visitors to his or her favorite spots for food or fun, and then sits and cheers along with them in the seats, live in the stadium, to give the guest an authentic fan experience.

Walls points out that in today’s world, we’re connected more than anyone could’ve possibly imagined with smart devices and social media, and yet he feels like we’re a lonelier world than ever. For Walls, his company and the industry as a whole has an opportunity to encourage connection, understanding and positivity more so than any other.

Give this podcast a listen to hear Walls’ methodology behind connecting people through a personal sense instead of a digital one, and how SportsHosts is changing the dynamic of sports fans today.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More