Skip to content
MarketScale
‹ Back to Industries

Professional AV

The Impact of Communication over Notifications During Emergencies

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand. Luckily, as technology has advanced, companies…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand.

Luckily, as technology has advanced, companies have the tools to be prepared unlike ever before. “Technology now allows us not only to reach you but make sure we reach you with the right message to the right people,” Daniel Wagstaff, CEO of Pocketstop said.

Pocketstop is a communication technology company that specializes in emergency awareness. Companies can provide reassurance to employees in emergencies by alerting them that they are not alone and that assistance is on the way through technology, which was not available even a decade ago.

However, making sure the proper information is communicated is still crucial. Eliminating speculation is as vital as providing safety updates and directions.

“We’re always communicating with authenticity, with transparency, to let people know, ‘we know this, we don’t know this, updates will be happening now.’ That provides, reassurance,” Wagstaff said. “Sometimes it’s what you don’t say, as much as what you do, that provides that level of insurance.”

Companies endure unique safety challenges and making sure employees can be contacted when it is needed most is perhaps the most essential business initiative one must execute, especially in today’s landscape.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

New to MarketScale?

MarketScale is the platform Professional AV companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Professional AV Insights

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 felt different: less specs, more real problem-solving

InfoComm 2026 focused more on solving real-world problems rather than just showcasing specifications. The event highlighted a shift towards practical applications and solutions in the Pro AV industry. Attendees discussed innovative approaches to addressing industry challenges.

  • 01Shift in focus from specifications to problem-solving at InfoComm 2026.
  • 02Increased emphasis on practical applications in the Pro AV industry.
  • 03Discussion on innovative solutions to industry challenges.

Jun 22, 2026

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 in Las Vegas showcases over 750 exhibitors and 46 sessions focused on AI. This year marks the introduction of full any-vendor IPMX interoperability in pro AV. The event highlights the shift towards products leveraging agentic AI, as demanded by buyers.

  • 01InfoComm 2026 features 750+ exhibitors.
  • 02The event introduces any-vendor IPMX interoperability.
  • 03AI-focused sessions number 46, reflecting the industry's growth in agentic AI.

Jun 17, 2026

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup is driving growth in the professional audio-visual (pro AV) industry. This event presents substantial opportunities for AV installers and marketers due to its large scale. The changes necessitate advancements in technology and service offerings.

  • 01The 2026 FIFA World Cup is larger in scale than previous tournaments.
  • 02Significant opportunities arise for pro AV installers and marketers.
  • 03Technological advancements are needed in the pro AV industry to meet new demands.

Jun 10, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub