Skip to content
‹ Back to IndustriesProfessional AV

The Impact of Communication over Notifications During Emergencies

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand. Luckily, as technology has advanced, companies…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
The Impact of Communication over Notifications During Emergencies

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand.

Luckily, as technology has advanced, companies have the tools to be prepared unlike ever before. “Technology now allows us not only to reach you but make sure we reach you with the right message to the right people,” Daniel Wagstaff, CEO of Pocketstop said.

Pocketstop is a communication technology company that specializes in emergency awareness. Companies can provide reassurance to employees in emergencies by alerting them that they are not alone and that assistance is on the way through technology, which was not available even a decade ago.

However, making sure the proper information is communicated is still crucial. Eliminating speculation is as vital as providing safety updates and directions.

“We’re always communicating with authenticity, with transparency, to let people know, ‘we know this, we don’t know this, updates will be happening now.’ That provides, reassurance,” Wagstaff said. “Sometimes it’s what you don’t say, as much as what you do, that provides that level of insurance.”

Companies endure unique safety challenges and making sure employees can be contacted when it is needed most is perhaps the most essential business initiative one must execute, especially in today’s landscape.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI software adds more than 100 teaching tools. Pune-based Cornea, an OEM on the GeM portal, presents its products under the theme "One Brand for Every Display Need," which could appeal to schools and government buyers who want one supplier.

  • 01Cornea positions itself as a single source for hardware, software and AI-enabled AV infrastructure, with consolidation pitched as valuable for institutions fitting out rooms in batches.
  • 02For buyers already standardized on a conferencing or audio brand, how well a new panel fits the installed gear matters more than a single-brand classroom stack.
  • 03Signal to watch: whether the AIO PC, the Orator lectern and the new panel appear as orderable GeM listings, and at what price.

Sep 27, 2026

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC's Genting Casino Manchester refit reuses 10 screens alongside 12 new ones

TVC Technology Solutions has upgraded Genting Casino Manchester with a curved LED entrance wall and 12 new Iiyama displays, while updating, relocating and repurposing 10 existing screens. A WyreStorm NetworkHD AV-over-IP platform links old and new screens as one system, suggesting how compatible venues can expand without rebuilding cabling or replacing everything.

  • 01At Genting Casino Manchester, TVC updated, relocated and repurposed 10 existing screens and installed 12 new Iiyama displays. An AV-over-IP network is what lets them run alongside the new screens as one system.
  • 02Once receivers are already on the IP network, adding a screen mostly means fitting a decoder at the new spot. The cabling back to a central rack doesn't need rebuilding.
  • 03Reuse has limits. The showpiece entrance wall was new and custom-built from bracket to controller, so carried-over hardware only works for the parts of the venue where compatible gear already exists.

Sep 27, 2026

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic now ships a 136-inch LED wall pitched to avoid permanent installs

ViewSonic's LDS136-152, a foldable 136-inch LED wall on wheels, is now shipping. It sets up in minutes. That gives AV and facilities teams a large screen for shared event spaces and European listed buildings, where drilling into walls may be restricted.

  • 01A 136-inch wall that folds into a flight case turns a construction project into a piece of equipment that moves between rooms.
  • 02The design earns its keep when the screen actually travels: between rooms, venues or trade shows. A display that never leaves one lobby gets less out of the wheels.
  • 03ViewSonic points to historic or protected buildings across Europe, where permanent structural changes may be restricted or impractical, as a use case for its installation-light, mobile dvLED wall.

Sep 26, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512