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Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.

MarketScale

Retail

AI Reshaping the Retail Industry One Personalized Experience at a Time

March 12, 2024
AI in Retail
IBM Consulting
Joseph Dittmar
Melissa Gonzalez
+more
Melissa Gonzalez

 

 

In the ever-evolving landscape of retail, the buzz around artificial intelligence (AI) is louder than ever. With the National Retail Federation (NRF) recently highlighting AI as a focal topic and its anticipated discussions at ShopTalk, it’s clear that AI is not just a trend but a transformative force reshaping the retail industry. This episode of Retail Refined delves into how AI is enhancing the shopping experience, both online and offline, and what this means for the future of retail.

How is AI revolutionizing the retail industry and what opportunities does it present for businesses and consumers alike?

Host, Melissa Gonzalez welcomes Joseph Dittmar, a Partner and Retail Industry Leader at IBM Consulting. Together, they explore the integration of AI technologies in retail to create seamless, personalized shopping journeys. Here are the main points of their conversation:

  • The opportunities and challenges of integrating AI in retail.
  • The impact of AI on enhancing customer experience and operational efficiency.
  • Future trends in AI and retail, including personalized shopping experiences and sustainability.

Joseph Dittmar brings extensive experience in retail and AI, having helped major brands like Abercrombie & Fitch transition online and spent his career connecting retailers with consumers. His work at IBM focuses on strategy, marketing, and delivery of consulting solutions, making him a leading voice in the conversation about AI’s role in reshaping the retail industry.

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