Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

Amazon’s Q2 Online Sales Rise 16% to $53.1 Billion

On July 29, Amazon said it saw a 16% increase in online sales to $53.1 billion in 2021. Product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software all count as online sales. Subscription revenue for the company broke $7.9 billion, up 32%…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Amazon on MarketScale.

Share

On July 29, Amazon said it saw a 16% increase in online sales to $53.1 billion in 2021. Product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software all count as online sales. Subscription revenue for the company broke $7.9 billion, up 32% from $6 billion the previous year.

In that time period, Prime Video had several major Amazon Original releases for customers worldwide. Both Tom Clancy’s ‘Without Remorse,’ starring Michael B. Jordan, and ‘The Tomorrow War,’ starring Chris Pratt, were the No. 1 streamed movies on their opening weekends.

Prime Video also announced new streaming deals with NFL Thursday Night Football, 16 WNBA games per season, the Commissioner’s Cup Championship Game, the Premier League in the U.K. and 300+ Ligue 1 soccer matches per season in France. Prime Video also streamed the French Open night matches and the Australian Swimming Trials globally for the first time.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Amazon

Part of this channel

Amazon

Amazon's expert content for enterprise technology and commerce buyers.

Visit the channel →

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Marketplace dominance and mobile growth are reshaping enterprise e-commerce strategy

Marketplace dominance and mobile growth are reshaping enterprise e-commerce strategy

Marketplaces are becoming the top channel for nearly half of brands, with mobile commerce playing a significant role in the growth of online spending. These trends are reshaping enterprise e-commerce strategies. Companies are focusing more on enhancing their marketplace presence and optimizing for mobile consumers.

  • 01Marketplaces are considered the top channel by almost half of brands.
  • 02Mobile commerce is rapidly increasing its share of online spending.
  • 03Enterprise e-commerce strategies are evolving based on marketplace and mobile trends.

Jul 14, 2026

Central and Eastern Europe's €124B e-commerce market is drawing enterprise attention as growth outpaces the West

Central and Eastern Europe's €124B e-commerce market is drawing enterprise attention as growth outpaces the West

The e-commerce market in Central and Eastern Europe (CEE) has reached €124 billion and is growing faster than the market in Western Europe. This rapid expansion presents opportunities for enterprises to establish themselves in the supply chain and platform sectors within the region. The growth underscores the potential for significant market influence if businesses act swiftly.

  • 01CEE e-commerce market valued at €124 billion.
  • 02Growth rate in CEE outpaces Western Europe.
  • 03Opportunities arise in supply chain and platform establishment.

Jul 14, 2026

GTT's retail network play: SD-WAN, zero trust, and supply chain visibility under one managed service

GTT's retail network play: SD-WAN, zero trust, and supply chain visibility under one managed service

GTT is enhancing its retail network offerings by integrating SD-WAN, zero trust, and supply chain visibility into a single managed service. This approach aims to support omnichannel retailers in managing their global operations, including stores, distribution centers, and third-party logistics providers. The service leverages GTT's Tier 1 backbone for comprehensive connectivity.

  • 01GTT integrates SD-WAN, zero trust, and supply chain visibility.
  • 02The service supports global omnichannel retail operations.
  • 03GTT leverages its Tier 1 backbone for comprehensive network connectivity.

Jul 11, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512