Skip to content
MarketScale
Demo
‹ Back to IndustriesRetail

Amazon’s Q2 Online Sales Rise 16% to $53.1 Billion

On July 29, Amazon said it saw a 16% increase in online sales to $53.1 billion in 2021. Product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software all count as online sales. Subscription revenue for the company broke $7.9 billion, up 32%…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Amazon on MarketScale.

Share
Amazon’s Q2 Online Sales Rise 16% to $53.1 Billion

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Request an invite

On July 29, Amazon said it saw a 16% increase in online sales to $53.1 billion in 2021. Product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software all count as online sales. Subscription revenue for the company broke $7.9 billion, up 32% from $6 billion the previous year.

In that time period, Prime Video had several major Amazon Original releases for customers worldwide. Both Tom Clancy’s ‘Without Remorse,’ starring Michael B. Jordan, and ‘The Tomorrow War,’ starring Chris Pratt, were the No. 1 streamed movies on their opening weekends.

Prime Video also announced new streaming deals with NFL Thursday Night Football, 16 WNBA games per season, the Commissioner’s Cup Championship Game, the Premier League in the U.K. and 300+ Ligue 1 soccer matches per season in France. Prime Video also streamed the French Open night matches and the Australian Swimming Trials globally for the first time.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Amazon

Part of this channel

Amazon

Amazon's expert content for enterprise technology and commerce buyers.

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Bed Bath & Beyond's rebrand to Neighborhood Intelligence signals a new playbook for distressed retail recovery

Bed Bath & Beyond's rebrand to Neighborhood Intelligence signals a new playbook for distressed retail recovery

Bed Bath & Beyond has rebranded to Neighborhood Intelligence as part of its strategic efforts to revitalize its business. The company aims to leverage data and strengthen local relevance to improve its competitive position in the retail market.

  • 01Bed Bath & Beyond has renamed itself to Neighborhood Intelligence as part of a rebranding strategy.
  • 02The rebranding emphasizes data utilization and local community relevance to drive business success.
  • 03This strategic move aims to bolster the company's position amid retail market challenges.

Aug 15, 2026

Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats

Whatnot hits $20 billion valuation as live shopping pulls retail investment away from traditional formats

Whatnot has reached a $20 billion valuation, highlighting a shift in retail investment priorities from traditional formats to live shopping. This growth indicates a trend where brands, facing decreased domestic demand, are seeking innovative sales channels to maintain market relevance.

  • 01Whatnot's valuation has nearly doubled in under a year to $20 billion.
  • 02Retail brands are increasingly investing in live shopping platforms as a new sales channel.
  • 03Domestic demand is slowing, prompting brands to explore innovative ways to engage customers.

Aug 15, 2026

Bed Bath & Beyond posts Q2 revenue growth and plans rebrand to Neighborhood Intelligence as ecommerce data demands intensify

Bed Bath & Beyond posts Q2 revenue growth and plans rebrand to Neighborhood Intelligence as ecommerce data demands intensify

Bed Bath & Beyond has reported revenue growth for Q2 FY26 and is planning a rebrand to Neighborhood Intelligence in response to increasing demands for ecommerce data. The rebranding is part of a strategic shift to enhance data-driven retail operations.

  • 01Bed Bath & Beyond is rebranding to Neighborhood Intelligence as part of a strategic pivot.
  • 02The company reported revenue growth for Q2 FY26.
  • 03Ecommerce data demands are intensifying for retail operators.

Aug 15, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For Retail teams

See how Retail teams use MarketScale →

Sales Enablement

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Retail

Retail hubMore expert Retail coverage.Explore →Sales EnablementEquip the floor and the field.Explore →BrivoAccess tech storytelling.Explore →State of B2B MarketingWhat is working in B2B marketing now.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512