Skip to content
MarketScale
‹ Back to IndustriesRetail

Amazon’s Q2 Online Sales Rise 16% to $53.1 Billion

On July 29, Amazon said it saw a 16% increase in online sales to $53.1 billion in 2021. Product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software all count as online sales. Subscription revenue for the company broke $7.9 billion, up 32%…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from Amazon on MarketScale.

Share

On July 29, Amazon said it saw a 16% increase in online sales to $53.1 billion in 2021. Product sales and digital media products available in both a physical and digital format, such as books, videos, games, music and software all count as online sales. Subscription revenue for the company broke $7.9 billion, up 32% from $6 billion the previous year.

In that time period, Prime Video had several major Amazon Original releases for customers worldwide. Both Tom Clancy’s ‘Without Remorse,’ starring Michael B. Jordan, and ‘The Tomorrow War,’ starring Chris Pratt, were the No. 1 streamed movies on their opening weekends.

Prime Video also announced new streaming deals with NFL Thursday Night Football, 16 WNBA games per season, the Commissioner’s Cup Championship Game, the Premier League in the U.K. and 300+ Ligue 1 soccer matches per season in France. Prime Video also streamed the French Open night matches and the Australian Swimming Trials globally for the first time.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Amazon

Part of this channel

Amazon

Amazon's expert content for enterprise technology and commerce buyers.

Visit the channel

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Retail expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

Global e-commerce market on track to nearly triple by 2035, with real operational stakes for B2B sellers

The global e-commerce market is expected to grow significantly, reaching $19.83 trillion by 2035. This growth is driven by factors such as increased mobile penetration, AI-enabled personalization, and the rise of direct-to-consumer platforms. B2B sellers must recognize and adapt to the operational changes necessary to succeed in this expanding market.

  • 01The global e-commerce market is projected to reach $19.83 trillion by 2035.
  • 02Mobile penetration, AI personalization, and D2C platform growth are key drivers of e-commerce growth.
  • 03B2B sellers need to adjust operational strategies to remain competitive in the evolving market.

Jul 22, 2026

How omnichannel 3PLs are closing the retail compliance gap for growing brands

How omnichannel 3PLs are closing the retail compliance gap for growing brands

Omnichannel third-party logistics (3PL) providers are helping retail brands manage compliance challenges by integrating various sales channels. This integration minimizes penalties and reduces fulfillment costs for brands managing direct-to-consumer, wholesale, and marketplace channels. By merging inventory pools, these providers streamline operations and improve efficiency.

  • 01Omnichannel 3PLs reduce OTIF penalties for retail brands.
  • 02Integrating various sales channels minimizes fulfillment costs.
  • 03Merging inventory pools streamlines operations for growing brands.

Jul 22, 2026

Sizzle Clip- Khirma Eliazov

Sizzle Clip- Khirma Eliazov

The article discusses insights shared by Khirma Eliazov, a notable figure in the retail industry. It explores current trends and future directions in retail, focusing on consumer experiences and reshaping shopping concepts.

  • 01Consumer experience is at the forefront of modern retail strategies.
  • 02Innovation in retail is driving the transformation of traditional shopping concepts.

Jul 18, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512