Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail

Datascan Banner Ad


In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the physical store experience underscores the critical role of the retail workforce who are at the front lines of customer interactions. Empowering these employees is vital as they are key to delivering quality in-store experiences that attract and retain customers.

During a recent Experts Talk episode, Allen Adamson, Co-Founder of Metaforce, provided deep insights into why major retailers are doubling down on their physical stores. He stressed that while the infrastructure of brick-and-mortar is essential, the real value comes from the interactions customers have with the staff. Adamson argued that the human element within these stores plays a pivotal role in differentiating the shopping experience from the impersonal nature of online shopping. By focusing on training, motivating, and retaining skilled employees, retailers can create an environment where the workforce is not just present, but engaged and enthusiastic, thereby enhancing the overall customer experience.

“Retailers need to realize that, yes, they’re building with bricks and mortars, but that’s the stage. The experience is going to be provided by the people at checkout, the people who greet you, the people who help you pack up, the people who help you select, and the people who help you understand what’s the best choice for you. And that is a huge challenge because talent is so hard to find and keep. But I would say that should be their North Star. We need to make sure our team on our floor, is engaged, excited, and super trained to help our customers have a terrific, not buying experience, but complete experience,” Adamson emphasized.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More