The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update

 

Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin.

Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts.

Martin has served as chairman of the board for Shelfbucks, where he helped the company use proprietary technology to track and optimize in-store merchandising campaigns. He’s also worked for Limited Sales, which helped start-ups increase sales and profitability.

In this interview with MarketScale B2B Editor Daniel Litwin live from the MarketScale Trinity Studio, Martin discussed trends in store merchandising entering a new decade, where retail foot traffic is heading as 2020 dawns and what retailers should be on the lookout for regarding demographic data on modern shoppers.

Litwin and Martin also touched on how both brick and mortar and e-commerce shopping affects those trends and where each space will go from here.

For the latest thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More