The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update

 

Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin.

Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts.

Martin has served as chairman of the board for Shelfbucks, where he helped the company use proprietary technology to track and optimize in-store merchandising campaigns. He’s also worked for Limited Sales, which helped start-ups increase sales and profitability.

In this interview with MarketScale B2B Editor Daniel Litwin live from the MarketScale Trinity Studio, Martin discussed trends in store merchandising entering a new decade, where retail foot traffic is heading as 2020 dawns and what retailers should be on the lookout for regarding demographic data on modern shoppers.

Litwin and Martin also touched on how both brick and mortar and e-commerce shopping affects those trends and where each space will go from here.

For the latest thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Engineering Education Needs to Be Human-Centered, Purpose-Driven, and Grounded in Real-World Problem Solving
May 11, 2026

Student disengagement, the rapid rise of AI, and shifting workforce expectations are pushing higher education to rethink how it prepares graduates. Engineering programs—long defined by rigor and technical depth—are now under pressure to stay relevant, improve retention, and produce graduates who can actually solve real-world problems, not just theoretical ones. And the numbers back…

Read More
Solo Stove
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
May 8, 2026

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Read More
faith
Crafted Journey How To: Aligning Faith, Leadership and Career Purpose Without Losing Sight of What Matters Most
May 5, 2026

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Read More
AI adoption strategy
The AI Reality Check: Why AI Adoption Strategy, Not Tools, Will Decide the Winners
May 5, 2026

Artificial intelligence has moved from novelty to necessity almost overnight. Since generative AI tools entered the mainstream just a few years ago, organizations across every industry have felt pressure to “do something” with AI—often before they fully understand what that something should be. Research shows that while most companies are experimenting with AI, very…

Read More