The Experience Economy and E-commerce Refocuses Foot Traffic Data: NRF 2020 Update

 

Kepler Analytics has a new member of its U.S. advisory board – retail intelligence pioneer Bill Martin.

Kepler is an international provider of foot traffic monitoring and sales-optimization solutions for retailers, and Martin is tasked with leveraging his vast experience in the space to aid in those efforts.

Martin has served as chairman of the board for Shelfbucks, where he helped the company use proprietary technology to track and optimize in-store merchandising campaigns. He’s also worked for Limited Sales, which helped start-ups increase sales and profitability.

In this interview with MarketScale B2B Editor Daniel Litwin live from the MarketScale Trinity Studio, Martin discussed trends in store merchandising entering a new decade, where retail foot traffic is heading as 2020 dawns and what retailers should be on the lookout for regarding demographic data on modern shoppers.

Litwin and Martin also touched on how both brick and mortar and e-commerce shopping affects those trends and where each space will go from here.

For the latest thought leadership, careers, news, and event coverage across B2B, be sure to check out our industry pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Cross-Team Collaboration Becomes the Difference Between Failure and Recovery
January 29, 2026

In modern software organizations, success is often measured by what happens when carefully laid plans suddenly unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-risk moments where even a small oversight can threaten months of work. When failures strike at these critical junctures, teams are forced to move beyond playbooks and into…

Read More
salesforce
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More