The future of retail, empowering brands, and sustainability

August 4, 2023


What Just Happened host Christine Russo and her guest, Andy Ruben, Executive Chairman and Founder of Trove, discuss the future of retail, the impact of brands entering the secondary market, and the growing importance of sustainability in retail. Ruben believes the secondary market presents significant sustainability and brand loyalty opportunities, particularly for high-quality brands with products that retain value post-purchase. In the episode, Ruben reveals that Trove is leading the industry, facilitating millions of second-hand sales, representing over 70% of all resale branded traffic worldwide. Brands that neglect to prioritize quality will likely struggle in this emerging retail landscape, whereas those with long-lasting, high-quality products should thrive.

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