How to Solve Retail’s Convenience Conundrum: Spieckerman Speaks Retail
Click and collect, drive up, drive through, home delivery, oh my! Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern,…
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Click and collect, drive up, drive through, home delivery, oh my!
Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some retailers had to learn the hard way that dictating choices to consumers just won’t work. Now, as safety emerges as a top consumer concern, retailers that went all-in on convenience and choice are gaining new ground. In this episode, Carol explores the link between convenience and safety and why retail will be operating in an “all of the above” environment going forward.
In this episode, you’ll learn:
- Non-price levers that you can pull right now, wherever you play in retail
- Why Amazon failed at redefining convenience
- How retailers’ convenience choices impact supplier success
- Why exploding store counts make sense right now
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