Carol Spieckerman
Carol Spieckerman is an internationally-recognized authority on retail and brand strategy. As president of Spieckerman Retail, she has helped leading global retailers, brand marketers, agencies, and technology companies navigate retail “from now to next” since 2000. Carol’s proprietary Retail Trajectories cut across categories, retail formats, channels, and business models and form the framework for her presentations, workshops and advisory work.
Podcasts
Wholesale Curtailed! Why Retail’s Favorite Model is Faltering
In this episode, Carol explores the origins leading to the curtailing of wholesale and why retail is evolving beyond traditional collaborative models.
Retail Imposter Syndrome: Common, Confounding, and Curable!
Retail imposter syndrome is a common complaint and once it sets in, it can seem easier to pitch your products and solutions along with everyone else and call it a day.
8 Retail Resolutions for 2021
As we hurl past one of the most disruptive years in retail history, and before we get too far into the promise of a new chapter, Carol reveals her 8 retail resolutions for navigating 2021...
How the Power of Portfolios Will Propel Retail Forward in 2021
Retailers dug deep and found their courage this year. Some were pushed as COVID-19 escalated while others took initiative early-on. Either way, none had to go it alone.
Proud, Productive and Priceless: How Unlocking the Power of People Will Reignite Retail
In this interview episode, Ron and Carol discuss what it takes for retail workers to own their contributions and careers and how retail leaders can motivate brick and mortar teams during challenging times.
Forging Relationships and Experiences Across Borders
There’s a lot of momentum among Chinese consumers and they’re looking for access and engagement with unique brands and creators.
Articles
Retail Expert Mailbag: March 5, 2019
The retail world is known for constant change. Today, industry insiders may have more varied opinions on the future of the field than ever before. MarketScale wanted to catch up with a few experts to get their opinions on...
Videos
