Carol Spieckerman
Carol Spieckerman is an internationally-recognized authority on retail and brand strategy. As president of Spieckerman Retail, she has helped leading global retailers, brand marketers, agencies, and technology companies navigate retail “from now to next” since 2000. Carol’s proprietary Retail Trajectories cut across categories, retail formats, channels, and business models and form the framework for her presentations, workshops and advisory work.
Podcasts
Diversify or Die: Now is Not the Time to Narrow Your Options
Retailers are expanding into new business models and launching new formats. They are augmenting their platforms through acquisitions and partnerships.
Retailers Weigh in on Top Supplier Mistakes
Carol distills retailers’ insights and advice on supplier pitfalls and integrates relevant retail trajectories to prepare your teams for opportunities in 2021 and beyond. Are you ready to hear from the source?
Why Going Retro with Recruiting Just Won’t Work
In this episode, Carol draws powerful contrasts between traditional hiring standards and the new criteria that will power your retail business into the future.
It’s Time to Hone Your Holiday Hustle
As unpredictable, chaotic, and downright exhausting as 2020 has been, the fourth quarter and holiday retail season are a terrific time to make your move and pull out all the stops.
How Sketchy Value Sabotages Solution Providers’ Prospects
In this episode, Carol Spieckerman reveals powerful tactics for clearing the confusion and claiming your space.
Are you Feeding Retail’s “Nega-hype” Machine?
Spieckerman address the idea of the “nega-hype,” which is rampant right now. This term describes the irrational focus on negatives, which can ruin opportunities and possibilities.
Articles
Retail Expert Mailbag: March 5, 2019
The retail world is known for constant change. Today, industry insiders may have more varied opinions on the future of the field than ever before. MarketScale wanted to catch up with a few experts to get their opinions on...