Plan B Revisited – Time and the Life of Your Dreams

Roughly a year ago, I published a personal Plan B blog titled “Personal Branding and Retiring Early on Your Own Terms”. As I stated in that post, “continuous learning” opened new possibilities that were calling to be executed.

The objectives that I had set out for my new career included:

  • Working with a few select private equity firms in developing growth plans for their portfolio companies either through consulting or board positions.
  • Continue to public speak on the “Disruptive Future of Retail”.
  • Monetize my personal website
  • Continue to write about technology and leadership, including publishing a couple books.

In one word, the last 12+ months have been transformational.

What are your passions?

The past year has reaffirmed that my passions are meaningful engagements with leading retailers, building value for targeted companies, social media leadership, and exploring the Silicon Valley start-up culture.

From the new Plan B perspective, the continued conversations with retailers have been inspirational. I am humbled and appreciative by the quality of time spent together exploring technology journeys and getting their assessments of new solution concepts. Several of the retailers were also kind enough to let me publish selected innovation insights.

This past week had the pleasure of attending my second startup class with the Alchemist Accelerator in San Francisco. Out of 300 applications, 25 companies were accepted into the new class. Disruptive technology retail ideas were presented from companies with roots in USA, Turkey, Russia, and Czech Republic. By the end of this week, I am looking forward to selecting the company that I will coach for the next six months.

Success Requires Focus and Execution

The Plan B journey could have taken many different roads. Intentionally, I narrowed the technology focus to just three: GPS inside stores, face recognition, and computer vision (artificial intelligence applied to video).

Connecting with LLR Partners, a private equity firm based in Philadelphia that focuses on technology and services, enabled me to partner with 3SI Security by joining their Board of Directors. 3SI is a world leader in banking / retail GPS solutions and, to date, their technology has led to 14,000+ criminal apprehensions and $100+ million in recovered cash and assets.

In my view, GPS inside retail stores is just getting started and substantial value possibilities are ahead in both deterring crime, and more importantly, in protecting employees and consumers.

Todd Leggett, CEO at 3SI, said “Tony’s vast experience in the retail channel helps our business every day. He has facilitated introductions with leading retailers and his insight into the technology solutions retailers need has strengthened our product development. The contributions Tony brings as a board member directly align with and support 3SI’s #saferworld mission.”

Recently joined the Loss Prevention Research Council (LPRC) as an adviser on ideation of future technologies. Several other boards assignments are either currently private or are in the works to be announced in the future.

Continuously Building Value

The previous corporate experience was invaluable in establishing baseline global credibility. As described in the first Plan B blog, exponentially, my professional value increased by creating and through writing nurturing a personal brand.

The response to the blogs in the last 12+ months has been very gratifying. Subjects explored included disruptive retail industry analysis, new technologies, unique retailer solutions deployments, and the stores of the future.

Blog posts are currently appearing on seven different publishing platforms, including my personal websiteLinked-InThe Digital Transformation PeopleD&D DailyThinkers360Loss Prevention Magazine, and the latest Rethink Retail. Multiple podcasts can be also heard on Market Scale Retail and Rethink Retail.

The social media content has grown the Linked-In audience to 163,000+ followers. Leadership accolades have continued including perpetually being named a Top 100 Global Retail Industry Influencer.

Time Can be a Great Teacher, but It’s Not your Friend

The key lesson learned from the past year is that I waited too long to execute Plan B. A technologically interconnected world means that endless possibilities are available to add value to your professional and personal experiences.

There is no perfect formula for transformation. Key is experimentation and adjusting to your audience direction. In the past year, the personal website has evolved to include a press page and greater focus on video thought leadership. Because of so many requests for private distribution of new blogs, a newsletter has been added (sign up on

While maintaining the social media leadership, primary focus has been on growing targeted companies. The unfortunate outcomes are that travel has increased and multiple new opportunities are on hold.

Taking a backseat is public speaking (although two sessions are coming up in the fall) and publishing three planned books (two have been outlined). Have also turned down multiple offers to monetize my personal website to maintain pristineness of messaging.

In a few weeks, will revisit Europe for the second time this year. Scheduled for this trip is substantial “reflective downtime”. Dare I say it, I need a Plan B for my Plan B.

Always ensure you have a Plan B; build it around your passions; remember that success requires focus and execution; you must continuously build incremental value; and above all DO NOT take too long to live the life of your dreams.

For additional retail, technology, and leadership information visit

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More