Are Brands Too Late to the Recycling Party?

 

Brands are jumping on the trend of adopting recyclable plastic, but are they too late? On this week’s episode of the MarketScale Retail Podcast, we spoke to Michigan State University professor Ramani Narayan about the impact that plastic waste has had on the environment up to this point and the effect that this change will have.

We also pose the question: How do the Grammys affect music sales? Music industry expert Todd McCarty joins the show to help us answer that question.

L’Occitane Commits to 100% Recycled Plastic

There’s a floating mass of debris out in the Pacific Ocean that’s twice the size of Texas. It’s nicknamed trash island and 90 percent of it is made of plastic. On this episode of the retail podcast, we talk to Michigan State University professor Ramani Narayan about the problem plastic is posing to the environment and when French beauty company has committed to doing their part to reduce non-compostable materials and promises to use 100 percent recycled plastic by the year 2025.

L’OCCITANE is the latest global brand to partner with Geneva-based Loop Industries as the main supplier of 100% recycled sustainable PET plastic. Indeed, some of the biggest consumer packaged goods companies in the world have joined in their own commitments to sustainable plastic. In January, dozens of major brands including Nestlé, PepsiCo, Unilever, Procter & Gamble, and The Body Shop partnered with Loop to introduce a reusable and refillable packaging made from glass, stainless steel or durable plastic.

“Today PET is the most recycled material polymer material in the world, but that doesn’t say much because only 30 to 40 percent is recovered or recycled back,” says Ramani Narayan, University Distinguished Professor at Michigan State University in the Department of Chemical Engineering & Materials Science.

Do the Grammys Move the Needle for Album Sales?

Estimates suggest that 19.9 million Americans watched the Grammy Awards this year. The question for the music and retail industry is whether they’re able to convert those views into album sales.

Joining the podcast today is Todd McCarty, owner and author at Heat on the Street, a “resource, community, and blog for new and working musicians”. Todd joins to help us understand the impact of the Grammys on album sales and exposure for musicians.

“[The Grammys] tend to push up the distribution and pushes these records out to outlets that they typically wouldn’t have reached,” says McCarty. He goes on to say that some artists like Post Malone or Kendrick Lamar have maxed out the number of locations where their albums are available. But for rising artists, the exposure of the Grammys can be extremely valuable.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

thaly palanisamy as new president
Stenograph, LLC Announces Thaly Palanisamy as New President
May 22, 2024

Stenograph, LLC is pleased to announce Thaly Palanisamy as president. In his role, Mr. Palanisamy will guide Stenograph in executing its strategic vision: Empowering the capture, preservation, and accessibility of verbatim records. “Thaly’s leadership skills, combined with the Stenograph strategy deployed by our talented team, will ensure success as we charter our course for the…

Read More
rightnow media
Excellence Culture – Brian Mosley
May 22, 2024

“I like your word excellence better than greatness, because you don’t have to sacrifice everything in order to be excellent” – Brian Mosley Those were the words of Brian Mosley (President of RightNow Media) as we discussed the balance of family and leading an organization that is impacting people all over the world. If you…

Read More
safety culture
Nurturing and Growing a Sustainable Safety Culture
May 22, 2024

Applied Digital champions a proactive approach to workplace safety, empowering employees to take ownership of their health and safety. This video showcases our open-door policy, which allows employees to easily connect with environmental health and safety (EH&S) professionals via phone, email, or a dedicated helpline for support in any situation. We also highlight our…

Read More
executive leadership commitment to safety
Applied Digital’s Executive Leadership Commitment to Safety
May 22, 2024

This video explores the profound impact of Applied Digital’s executive leadership view commitment to safety. It highlights the key initiatives led by senior executives to foster a culture where safety is paramount. A standout strategy is the incorporation of a ‘safety moment’ at the start of every meeting, designed to heighten safety awareness from…

Read More