Retailers Deep Discounts Meant a Busy Black Friday

 
2022 marked record years for Black Friday and Cyber Monday sales. CNN Business reports that “online Black Friday sales in the United States topped a record-breaking $9.12 billion this year.” According to Yahoo News, “Cyber Monday sales rose to $11.3 billion from a year earlier, making it the biggest U.S. online shopping day in history.”

But alongside historical e-commerce sales, brick and mortar enjoyed tremendous gains that exceeded reasonable expectations, according to Paul Sproles, Director of Category Insights & Analytics at Ocean Spray. Sproles indicates that a 17% increase in foot traffic was largely unexpected, and was likely created by retailers offering deep discounts and deals this holiday season.

Paul’s Thoughts

“Holiday sales for 2022 are starting to roll in and Black Friday, small business Saturday, Cyber Monday, all experiencing huge growth. Anywhere from 12-14%.

An exciting number coming out is a 17% increase in foot traffic, that’s not something that was expected. We had three to four weeks of lead up to Black Friday where retail America was working extremely Harding, sales Black Friday. There was an expectation of lowers foot traffic. However, 17% is an extremely strong number.

The American good consumer is resilient with getting out the stores and finding deal. Those deals were extremely high. This is something that has not been seen recently. And there is obviously a concern that could be setting a new precedent. The 20% is no longer viewed as a huge benefit to consumer, so we’ll see how that works out in the long run.

For me, the big winner in this holiday was Walmart, not. On a pure sales standpoint in the foot traffic. But I think that being the number one online search for holiday save sales is incredible for Walmart. That is something that has been in Amazon’s, Purview for many years now.

Walmart did take over the number one and I think that is something that will push them as continue to.

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More