Retailers Weigh in on Top Supplier Mistakes

 

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for all.

Retailers Weigh in on Top Supplier Mistakes

Retailers have never had more options at their disposal, including building brands, solutions, and services in-house. Retail suppliers must continually demonstrate value to earn a seat at the table. In the latest installment of her series 8 Mistakes Suppliers Can’t Make, Carol reveals findings from her survey of top retail leaders. She distills retailers’ insights and advice on supplier pitfalls and integrates relevant retail trajectories to prepare your teams for opportunities in 2021 and beyond. Are you ready to hear from the source?

In this episode you’ll learn:

  • Three mega-mistakes that retailers want you to stop making
  • How ignoring retailers’ platform power weakens your prospects
  • Why culture counts (but you’ve got to get it right)
  • Easy habits that will get you noticed and give you favor

Make Sure to Subscribe to Keep Up to Date with Spieckerman Speaks Retail!

Follow us on social media for the latest updates in B2B!

Image

Latest

team
How Cross-Team Collaboration Becomes the Difference Between Failure and Recovery
January 29, 2026

In modern software organizations, success is often measured by what happens when carefully laid plans suddenly unravel. Late-night deployments, complex integrations, and large-scale data migrations are high-risk moments where even a small oversight can threaten months of work. When failures strike at these critical junctures, teams are forced to move beyond playbooks and into…

Read More
salesforce
Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery
January 29, 2026

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation…

Read More
AI adoption strategy
Field Service Growth Depends on Leading With People, Not Just Technology
January 29, 2026

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

Read More
commercial leadership
Why Hotel Performance Depends on Commercial Leadership Across Sales, Marketing, and Revenue
January 28, 2026

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

Read More