Retailers Weigh in on Top Supplier Mistakes

 

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the series, Carol takes on the top retail B2B positioning and business development hurdles suppliers experience and provides tactics and takeaways for conquering them once and for all.

Retailers Weigh in on Top Supplier Mistakes

Retailers have never had more options at their disposal, including building brands, solutions, and services in-house. Retail suppliers must continually demonstrate value to earn a seat at the table. In the latest installment of her series 8 Mistakes Suppliers Can’t Make, Carol reveals findings from her survey of top retail leaders. She distills retailers’ insights and advice on supplier pitfalls and integrates relevant retail trajectories to prepare your teams for opportunities in 2021 and beyond. Are you ready to hear from the source?

In this episode you’ll learn:

  • Three mega-mistakes that retailers want you to stop making
  • How ignoring retailers’ platform power weakens your prospects
  • Why culture counts (but you’ve got to get it right)
  • Easy habits that will get you noticed and give you favor

Make Sure to Subscribe to Keep Up to Date with Spieckerman Speaks Retail!

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
Company Overview and Mission
November 10, 2025

In this inaugural episode of Vantiva Voices, host Jim Conti sits down with industry leaders to explore how connected technology is reshaping home healthcare, aging-in-place solutions, and the patient experience. From intelligent devices and data-driven insights to the power of connectivity itself, Vantiva is leading the charge in making care more personal, proactive, and…

Read More
Safer Cities: How Milestone and Axis are Shaping Urban Safety
Safer Cities: How Milestone and Axis are Shaping Urban Safety
November 10, 2025

In the latest episode of Beyond the Pavise, host Blaine Bowman is joined by two public safety veterans—Chris Shearer from Milestone Systems and Dean Cunningham from Axis Communications—to explore how technology is transforming the future of urban safety. With decades of combined experience in law enforcement, Chris and Dean now help cities harness video,…

Read More
GEO
From SEO to GEO: How LLMs Are Changing Brand Discovery
November 10, 2025

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

Read More
sterile
The Silent Foundation of Patient Safety: Why Water Quality Matters in Sterile Processing
November 10, 2025

In healthcare, patient safety and operational efficiency often depend on invisible systems working perfectly in the background. One of those systems—water quality—has quietly become a defining factor in sterile processing success. With new standards such as AAMI ST108 setting stricter expectations, hospitals, and SPDs (Sterile Processing Departments) are rethinking how they monitor, manage, and measure…

Read More