The Future of Retail, Gaming and Entertainment

January 14, 2021
MarketScale

 

When looking at the future of retail, gaming and entertainment, there is a significant opportunity for these industries to evolve, grow and leverage emerging technologies. On this episode of To the Edge and Beyond, Cheol Kim, General Manager of Intel IOT Retail, Gaming and Entertainment offers a look ahead.

In the realm of retail, Intel focuses on three outcomes. Kim explained, “They are to provide a frictionless customer experience, improve operations and augment workforces.”

These three outcomes cross many use cases, and Kim discussed what they really mean for retailers in the future.

“To improve the customer experience, technology can have major impacts. Self-checkout kiosks and autonomous stores enable frictionless shopping. Smart shelves and virtual dressing rooms provide new opportunities to engage shoppers under a variety of conditions,” he said.

Technology, specifically edge computing, boosts operational efficiency with data capabilities. “Examples include the use of RFID for real-time inventory management as well as analysis of safety protocols like temperature scans and monitoring physical distancing,” Kim commented.

In the world of gaming and entertainment, those industries were hit hard by the pandemic. Kim is optimistic on the long-term outlook, as these markets are adopting digital technology with speed. “We are focused on consolidating computing workloads that maximize performance of AI, computer vision, security, graphics rendering and platform optimization,” Kim said.

Kim is also responsible for digital out of home (DOOH), which is digital advertising automation and optimization of media reach to customers outside the home. This medium is traditionally one to many and has opportunity to become more intelligent and smarter by serving improved content to the right audience.

The future of this market is becoming 3A compliant. 3A refers to addressable (serving ads to the right audience in proximity), accountable (how many people see it, who are they and how long do they see it) and attributable (what’s the business impact from the exposure to the ads). “We’re working with partners to provide the next generation of DOOH tools and improve the value of this medium,” he said.

Learn more about Future of Retail, Gaming and Entertainment by connecting with Cheol Kim on LinkedIn or visit https://www.intel.com/retail.

Recent Episodes

One-of-a-kind shopping experiences
View episode

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

digital augmentations
View episode

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

experiences
View episode

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]