The Future of Retail, Gaming and Entertainment

January 14, 2021


When looking at the future of retail, gaming and entertainment, there is a significant opportunity for these industries to evolve, grow and leverage emerging technologies. On this episode of To the Edge and Beyond, Cheol Kim, General Manager of Intel IOT Retail, Gaming and Entertainment offers a look ahead.

In the realm of retail, Intel focuses on three outcomes. Kim explained, “They are to provide a frictionless customer experience, improve operations and augment workforces.”

These three outcomes cross many use cases, and Kim discussed what they really mean for retailers in the future.

“To improve the customer experience, technology can have major impacts. Self-checkout kiosks and autonomous stores enable frictionless shopping. Smart shelves and virtual dressing rooms provide new opportunities to engage shoppers under a variety of conditions,” he said.

Technology, specifically edge computing, boosts operational efficiency with data capabilities. “Examples include the use of RFID for real-time inventory management as well as analysis of safety protocols like temperature scans and monitoring physical distancing,” Kim commented.

In the world of gaming and entertainment, those industries were hit hard by the pandemic. Kim is optimistic on the long-term outlook, as these markets are adopting digital technology with speed. “We are focused on consolidating computing workloads that maximize performance of AI, computer vision, security, graphics rendering and platform optimization,” Kim said.

Kim is also responsible for digital out of home (DOOH), which is digital advertising automation and optimization of media reach to customers outside the home. This medium is traditionally one to many and has opportunity to become more intelligent and smarter by serving improved content to the right audience.

The future of this market is becoming 3A compliant. 3A refers to addressable (serving ads to the right audience in proximity), accountable (how many people see it, who are they and how long do they see it) and attributable (what’s the business impact from the exposure to the ads). “We’re working with partners to provide the next generation of DOOH tools and improve the value of this medium,” he said.

Learn more about Future of Retail, Gaming and Entertainment by connecting with Cheol Kim on LinkedIn or visit

Recent Episodes

View episode

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

verizon business group
View episode

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

View episode

For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]