When Will Emerging Retail Tech Become the Norm? with Stuart Armstrong of ComQi


Over the years, e-commerce has become a large entity in the Retail industry. It’s availability and ease-of-use have made it top competition for traditional brick-and-mortar stores, forcing retailers to lean into experience versus convenience. It’s evolved so much so that large retail stores are struggling to remain relevant (i.e. Toys R Us, Sears).

At what point will all of these new techniques and technologies become the new normal? On today’s podcast, we sat down with Group President for ComQi Stuart Armstrong. Retailers who are thriving are doing so by adapting similar technology into their brand, and online stores are now opening up physical stores, making the distinction between brick-and-mortar and e-commerce less apparent.

“If we just invented retailing today, with all the technology, we wouldn’t have that separation. The term ‘omni-channel’ wouldn’t exist. The term ‘e-commerce’ wouldn’t exist,” Armstrong said.

“It would simply be ‘shopping’ and ‘retailing’. Shoppers would have one view of the brand. They wouldn’t have a separate view that’s their website, a separate view that’s their mobile, a separate view that’s their brick-and-mortar. They would see that brand and the continuity between the various channels. And very importantly, that brand would have one view of the consumer and not different views, based upon the channel in which they shop.”

On the podcast, we discuss the mindset of branding, and how digital signage helps to recreate the model of ‘The Local Grocer.’ Armstrong reminds us that Retail isn’t about the technology, but creating the customer experience, even if it’s happening online.

For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


How Improving Door Security Can Help Protect Schools
June 30, 2022
With every school shooting that occurs within the United States questions around security arise. How do we, as a society, protect our children when they are at school? How do we ensure that in an Read more
The Petroleum Industry Gets Pumped for API 610’s 12th Edition
June 30, 2022
The pump industry’s popular standard for petroleum, the API 610, recently released its 12th edition. Simon Bradshaw, Global Director of Engineering and Technology for Trillium Flow Technologies, filled host Read more
Building Relationships the Family Way
June 30, 2022
Is it time to reveal some family secrets? Greg Crumpton navigated some familiar waters with his latest guest, his sister, Angela Leissa, or as Crumpton calls her, Dr. Leissa. Leissa, a retired Primary/Secondary Read more