Why Amazon Fashion Was the Answer For GAP Expansion
GAP just launched a dedicated storefront on Amazons fashion platform, marking the most recent of big brands turning to Amazon for e-commerce launches. What should onlooking retail businesses make of this trend? Co-Founder of Riverbend Consulting, Lesley Hensell gives her take on the news and highlights why the current cost of innovation could be a major driver for partnerships.
“Retailers like GAP have big challenges because innovation is very expensive, and right now in this economy, there is no money to innovate. So instead, it really makes sense to add Amazon as a readymade sales channel. Amazon has literally hundreds of billions of prime members who buy on Amazon and like the two-day shipping.
This makes it a great place for someone like GAP to go to try and get those quick sales and the fast turnover on their highest selling items. I think you’re going to see more and more retailers and grand owners go to Amazon and open that channel they were afraid of before because it just makes sense to try and drive revenue during a tough time.”
Latest
BattleBots Team “Valkyrie”
Michelle Dawn Mooney talks with BattleBots Team “Valkyrie” on how what they do contributes to the STEM community. Most people would agree that robots are cool. While often seen only in science fiction, robotics is a real job for people in the STEM (Science, technology, engineering, and mathematics) community. In addition, it is not all […]
HAI Robotics at Automate 2023
Brian Reinhart talks about the Automate 2023 conference in Detroit, MI. Brian Reinhart, VP of Sales, Solutions, Marketing at HAI Robotics shares what he is most looking forward to at Automate 2023 in Detroit.
MHI 2023 Innovation Award Winner: HAI Robotics
Video highlighting HAI Robotics’ Autonomous Case-Handling Robot, which won MHI’s 2023 Best Innovation of an Existing Product Award HAI Robotics, a leading company in the material handling and supply chain industry, has been awarded the prestigious 2023 MHI Innovation Award for the Best Innovation of an Existing Product. The MHI Innovation Award aims to showcase […]