Articles by tag: Gap
GAP just launched a dedicated storefront on Amazons fashion platform, marking the most recent of big brands turning to Amazon for e-commerce launches. What should onlooking retail businesses make of this trend? Co-Founder of Riverbend Consulting, Lesley Hensell gives her take on the news and highlights why the current cost of innovation could be a major […]
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A Perspective on Gap’s Recent Announcement to Sell on Amazon’s Marketplace
Spieckerman Retail, President, Carol Spieckerman provides her perspective on Gap’s recent announcement to sell on Amazon’s marketplace. What is the impact of this on the strategy for big brand eCommerce launches of proprietary marketplaces? Amazon’s marketplace has become so popular that even big brands are turning to it instead of building their own. Carol’s Thoughts: […]