Will It Be Possible to Create A Fully Autonomous Store?

Walking into a convenience store is meant to be quick and seamless, but often when a crowd appears, long lines can make shopping tedious and frustrating. The rise of artificial intelligence (AI) has made its way into shopping. CEO and Co-Founder Steve Gu sits down with What Just Happened? Host Christine Russo on the direction of AI in retail.

While the use of e-commerce is growing, many consumers still crave physical spaces, including shopping in stores. “I believe that roughly more than 80% of the transactions still happen in the physical world,” Gu said. “As humans, we still need to interact with physical objects and even though many of us are fans online, myself included the majority of the activities we do still happen in the world, and that’s where we think AI can play a huge role.”

AiFi’s new partnership with the Miami Dolphins and the Detroit Lions allows fans to scan a QR code, a credit card, or an app to tap and pay, then they simply grab their item and go back to their intended viewing. “I want them to leave as quickly as possible like a Google search engine because I know their goal is to come and leave so they can focus on their game. And in the end, we want a fully autonomous store, or a shop that can run essentially by itself,” Gu said.

The beauty of AiFi, Gu further explained is that they partner with retailers, they do not compete with them. “We are a technology firm by heart. We’re not retailers but we chose to work with retailers to make all this amazing shopping experience happen because we know the future is in AI,” he said.

AiFi plans to fit its products into more local mom-and-pop stores and other venues around the world. “The best part of our system is that we can support different types of users, all based on the same operating platform. We tailor it to the needs of the client because we are flexible to work with, and we want to provide solutions,” Gu said.

More Stories Like This:

Introducing “What Just Happened?” with Christine Russo

AI is Driving Market Personalization

Follow us on social media for the latest updates in B2B!

Image

Latest

Impact Consulting
The End-to-End Model: Impact Consulting’s Strategic Approach to Work-Based Learning
December 1, 2025

As colleges and universities grapple with enrollment pressures, shifting student expectations, and a tightening labor market shaped by AI and automation, the demand for meaningful work-based learning experiences has grown dramatically. Research across the UK’s higher education sector shows that hands-on industry engagement is becoming a leading factor in student decision-making and employability outcomes. Institutions…

Read More
private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
December 1, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
Kim Lopez-Walters
Inside the Mind of an Innovator: How Marketing Leader Kim Lopez-Walters Blends Curiosity, Strategy, and Consumer Insight to Build Products People Love
November 26, 2025

In a business landscape where AI and automation are reshaping how brands understand consumers, the craft of human-centered innovation is becoming both rarer and more valuable. Companies are seeking leaders who blend strong analytical thinking with an interest in real human behavior, helping them make sense of new trends and create products that connect with…

Read More
career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More