Skip to content
MarketScale
‹ Back to IndustriesRetail

Will It Be Possible to Create A Fully Autonomous Store?

Walking into a convenience store is meant to be quick and seamless, but often when a crowd appears, long lines can make shopping tedious and frustrating. The rise of artificial intelligence (AI) has made its way into shopping. CEO and Co-Founder Steve Gu sits down with What Just Happened? Host Christine Russo on the direction…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from What Just Happened on MarketScale.

Share

Get featured

Want to get featured in MarketScale Retail?

Create a free MarketScale workspace and get your company's expertise featured across our Retail coverage. No credit card, no demo required.

Request an invite

Walking into a convenience store is meant to be quick and seamless, but often when a crowd appears, long lines can make shopping tedious and frustrating. The rise of artificial intelligence (AI) has made its way into shopping. CEO and Co-Founder Steve Gu sits down with What Just Happened? Host Christine Russo on the direction of AI in retail.

While the use of e-commerce is growing, many consumers still crave physical spaces, including shopping in stores. “I believe that roughly more than 80% of the transactions still happen in the physical world,” Gu said. “As humans, we still need to interact with physical objects and even though many of us are fans online, myself included the majority of the activities we do still happen in the world, and that’s where we think AI can play a huge role.”

AiFi’s new partnership with the Miami Dolphins and the Detroit Lions allows fans to scan a QR code, a credit card, or an app to tap and pay, then they simply grab their item and go back to their intended viewing. “I want them to leave as quickly as possible like a Google search engine because I know their goal is to come and leave so they can focus on their game. And in the end, we want a fully autonomous store, or a shop that can run essentially by itself,” Gu said.

The beauty of AiFi, Gu further explained is that they partner with retailers, they do not compete with them. “We are a technology firm by heart. We’re not retailers but we chose to work with retailers to make all this amazing shopping experience happen because we know the future is in AI,” he said.

AiFi plans to fit its products into more local mom-and-pop stores and other venues around the world. “The best part of our system is that we can support different types of users, all based on the same operating platform. We tailor it to the needs of the client because we are flexible to work with, and we want to provide solutions,” Gu said.

Introducing “What Just Happened?” with Christine Russo

AI is Driving Market Personalization

What Just Happened

Part of this channel

What Just Happened

CEO interviews and roundtables at the edge of retail and tech

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Retail Insights

Get new expert content in your inbox.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Retail Insights

EBay closes Depop acquisition and raises 2026 GMV outlook to 12.5% growth as online resale consolidates

EBay closes Depop acquisition and raises 2026 GMV outlook to 12.5% growth as online resale consolidates

EBay has finalized its acquisition of Depop and subsequently increased its 2026 GMV growth outlook to 12.5%. The company reported a Q2 revenue of $3.13 billion amidst changes in the online resale sector, including staff reductions at Etsy.

  • 01EBay has closed its acquisition of Depop.
  • 02EBay's 2026 GMV growth forecast has been raised to 12.5%.
  • 03Etsy has reduced its workforce by 12%.

Aug 14, 2026

Spencer Spirit Holdings acquires Hot Topic in a $350 million deal that reshapes alternative retail

Spencer Spirit Holdings acquires Hot Topic in a $350 million deal that reshapes alternative retail

Spencer Spirit Holdings has announced its acquisition of Hot Topic for an estimated $350 million, bringing together two major mall-based alternative retail brands. This deal consolidates the retail power of Spencer's and Hot Topic under one corporate entity, potentially reshaping the alternative retail market landscape.

  • 01Spencer Spirit Holdings acquired Hot Topic in a $350 million deal.
  • 02The acquisition consolidates two major alternative retail brands, Spencer's and Hot Topic.
  • 03This deal may significantly impact the alternative retail market landscape.

Aug 14, 2026

Agentic AI is reshaping retail operations faster than most enterprise teams are ready for

Agentic AI is reshaping retail operations faster than most enterprise teams are ready for

Retail operations are rapidly adopting agentic AI technologies with enterprises such as Salesforce leading implementations from pilots to full production. This transition is happening swiftly, challenging the readiness of enterprise teams to adapt. AI agents are enhancing retail environments by improving efficiencies and adapting to consumer demands at a fast pace.

  • 01Agentic AI technologies are being rapidly adopted in retail operations, moving from pilot phases to full-scale production.
  • 02Enterprises may struggle to adapt swiftly as AI agents transform and streamline retail environments.
  • 03Salesforce's deployment within retail showcases the speed of AI adoption in the industry.

Aug 14, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512