Skip to content
‹ Back to IndustriesRetail

Will It Be Possible to Create A Fully Autonomous Store?

Walking into a convenience store is meant to be quick and seamless, but often when a crowd appears, long lines can make shopping tedious and frustrating. The rise of artificial intelligence (AI) has made its way into shopping. CEO and Co-Founder Steve Gu sits down with What Just Happened? Host Christine Russo on the direction…

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

Promoted content from What Just Happened on MarketScale.

·
Share

Free workspace

Turn your Retail expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Walking into a convenience store is meant to be quick and seamless, but often when a crowd appears, long lines can make shopping tedious and frustrating. The rise of artificial intelligence (AI) has made its way into shopping. CEO and Co-Founder Steve Gu sits down with What Just Happened? Host Christine Russo on the direction of AI in retail.

While the use of e-commerce is growing, many consumers still crave physical spaces, including shopping in stores. “I believe that roughly more than 80% of the transactions still happen in the physical world,” Gu said. “As humans, we still need to interact with physical objects and even though many of us are fans online, myself included the majority of the activities we do still happen in the world, and that’s where we think AI can play a huge role.”

AiFi’s new partnership with the Miami Dolphins and the Detroit Lions allows fans to scan a QR code, a credit card, or an app to tap and pay, then they simply grab their item and go back to their intended viewing. “I want them to leave as quickly as possible like a Google search engine because I know their goal is to come and leave so they can focus on their game. And in the end, we want a fully autonomous store, or a shop that can run essentially by itself,” Gu said.

The beauty of AiFi, Gu further explained is that they partner with retailers, they do not compete with them. “We are a technology firm by heart. We’re not retailers but we chose to work with retailers to make all this amazing shopping experience happen because we know the future is in AI,” he said.

AiFi plans to fit its products into more local mom-and-pop stores and other venues around the world. “The best part of our system is that we can support different types of users, all based on the same operating platform. We tailor it to the needs of the client because we are flexible to work with, and we want to provide solutions,” Gu said.

Introducing “What Just Happened?” with Christine Russo

AI is Driving Market Personalization

What Just Happened

Part of this channel

What Just Happened

CEO interviews and roundtables at the edge of retail and tech

Visit the channel

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Retail Insights

Amazon's $5.7 billion store quarter is the small part of its retail push

Amazon's $5.7 billion store quarter is the small part of its retail push

Amazon reported $5.7 billion in physical store net sales in Q3 2026, up 2% year over year. Groceries and everyday essentials were about half of the units Amazon sold in Q3, a sign the grocery push is running mostly through delivery. For grocers, Amazon’s delivery-side footprint could matter more than the physical store line.

  • 01When Amazon's CEO talks about 'stores' with hundreds of billions in revenue and double-digit margins, that is the whole retail business; the physical-store line is about $5.7 billion a quarter.
  • 02Groceries and everyday essentials were about half of the units Amazon sold in Q3 while its physical stores grew 2%, a sign the grocery push is running mostly through delivery.
  • 03Growth multiples measured from Amazon's first physical-store quarter in 2017 start from roughly five weeks of Whole Foods sales, so they overstate like-for-like growth.

Nov 12, 2026

SAP and VF Corp's Walldorf store runs without staff during set hours

SAP and VF Corp's Walldorf store runs without staff during set hours

SAP and VF Corporation opened S.Fashion, a test store at SAP's Walldorf headquarters that runs with no staff during selected hours. Its core promise is operational: a sale updates inventory and can trigger replenishment without manual handoffs. That chain leans on item-level RFID data and robotics.

  • 01S.Fashion’s operational focus is the unglamorous part: a sale updates inventory and can trigger replenishment without a manual handoff between systems. Shopper-facing features like holographic try-on and an AI-assisted embroidery station sit alongside that back-end integration.
  • 02With nobody on the floor, the inventory record is the main witness an agent can act on. Vendor-supplied RFID benchmarks highlight how big the gap can be versus manual counting, so accuracy is the number to verify before automating restock decisions.
  • 03VF Corporation says it plans to scale what works across its brands. The first S.Fashion feature to show up in a The North Face, Vans or Timberland store will reveal which part held up.

Nov 11, 2026

Mizner Park sold to CP Group, Georgetown and ACRE partners

Mizner Park sold to CP Group, Georgetown and ACRE partners

CP Group, Georgetown and ACRE acquired Mizner Park, dividing leasing, management and renovation work across office, retail and apartments; the buildings sit on land under a ground lease running to 2088, and StepStone is involved via ACRE’s co-investment relationship.

  • 01Mizner Park work is split: CP Group and Georgetown manage office and retail, ACRE and ZRS handle apartments, and CBRE and Newmark lease office and retail.
  • 02The new owners hold the buildings while Boca Raton's Community Redevelopment Agency owns the land, on a ground lease running to 2088, and the long-term plan is being developed with the city.
  • 03East Boca retail asks about $40 a square foot at 4.5% vacancy, below West Palm Beach's urban core, which gives a refreshed tenant mix a clear rent benchmark to measure against.

Nov 10, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512