Software & Tech Roundtable

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

SMB

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

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Latest

Articles Software & Technology
Human Skills Power Real-World Marketing in the AI Era

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

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Articles Software & Technology
DevOps Meets the Drive-Thru: How IBM WatsonX Orders is Powering AI-Driven QSR Efficiency

The drive-thru experience is evolving faster than ever, thanks to AI-powered automation and DevOps-driven innovation. Quick-service restaurants (QSRs) process thousands of orders daily, facing challenges like labor shortages, operational inconsistencies, and the need for rapid adaptation to customer demands. With AI-backed solutions, brands can optimize their workflows, cut costs, and improve customer experience. IBM…

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Experts Talk
On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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Articles Software & Technology
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption

The realm of artificial intelligence is rapidly advancing, underscored by the development and deployment of AI accelerators from top players. These accelerators are at the forefront of a technology revolution, offering unprecedented computational power to handle complex AI workloads. As businesses across sectors increasingly rely on AI for operational efficiency and innovation, the importance…

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Articles Software & Technology
Can the U.S. Shore Up its National Cybersecurity Defenses?

In an era where cyber threats loom larger and more sophisticated, the urgency to bolster national cybersecurity defenses has never been more critical. With government watchdogs highlighting gaps in performance measures and cost assessments, and recent breaches underscoring vulnerabilities in critical infrastructure, the stakes are high. How can the U.S. align its cybersecurity strategies…

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Articles Software & Technology
From Cybersec Guidelines to Guardrails: America Must Ditch the Standards Debate for Practical Cybersecurity Wins

Recent calls from Federal IT leaders for the Cybersecurity and Infrastructure Security Agency (CISA) to implement stricter cybersecurity standards and enhance collaboration have given rise to a pressing question: How can sectors of critical infrastructure effectively shield themselves from the growing wave of cyber threats through actionable and enforceable cybersecurity practices? Drawing on his experience…

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Latest

Why Connectivity Has Become the Cornerstone of Modern Industrial Automation
December 11, 2025

Industrial automation is in the middle of a profound shift, as manufacturers push beyond basic control toward fully connected, data-driven operations that bridge the plant floor and the enterprise. What began years ago as early experiments in digital transformation—simply getting PLC data into IT systems—has now accelerated into a critical business imperative fueled by…

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European fiber infrastructure trends
Europe’s Fiber Future: Trends, Standards, and Market Shifts
December 11, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin connects with Carsten Engelke, Director of Technology at ANGA, to deliver a comprehensive primer on the European fiber market as it undergoes a major transformation ahead of ANGA COM 2026. As Europe accelerates its fiber-first strategies, operators, vendors, and policymakers…

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purpose
From Amazon Leader to Franchise Owner: Ramiah Martin on Leadership, Purpose, and Legacy
December 10, 2025

Many professionals reach a moment when the title, the salary, and the climb aren’t enough anymore. They start looking for work that feels meaningful — work that reflects who they are and what they want their lives to stand for. And with millions of Americans stepping out to build businesses of their own in…

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imposter syndrome
Busting Imposter Syndrome Through Presence, Community, and the Power of Delegation
December 10, 2025

Many of us know the feeling: you rack up accomplishments, hit the milestones you once dreamed of, and still there’s a quiet voice asking, “Am I really good enough?” Imposter syndrome has a way of showing up even in our strongest moments, often right when we’re stepping into new opportunities or chapters of growth. And…

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Other Software & Tech Roundtable
AI Copyright Clash: The Future of AI Tools Could Hinge on the Result of The New York Times Legal Battle with OpenAI
January 19, 2024

The future of AI Tools, content ownership, fair use, business practices, and copyright laws could all depend on a legal battle that is shaping up to be one of the most important of the twenty-first century. In a landmark lawsuit, the New York Times has sued OpenAI and Microsoft, alleging copyright infringement by using…

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NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era
January 17, 2024

In the wake of The New York Times’ lawsuit against OpenAI and Microsoft for allegedly using its content without compensation, the media industry faces a pivotal moment in defining the value of its intellectual property in the AI era. This legal action underscores a growing concern: How should media outlets be compensated for the…

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