Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

AI and Deep Learning in the Threat Landscape: What We Learned at GSX

Forecasting Risk Risks are multiplying today and with the world being so interconnected, the digital environment offers myriad ways in which bad actors can impact businesses. Not only do organizations have to deal with cyber-attacks, there are also threats related to physical locations where their employees are located. At the 2018 Global Security Exchange (2018)…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
AI and Deep Learning in the Threat Landscape: What We Learned at GSX

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

Forecasting Risk

Risks are multiplying today and with the world being so interconnected, the digital environment offers myriad ways in which bad actors can impact businesses. Not only do organizations have to deal with cyber-attacks, there are also threats related to physical locations where their employees are located.

At the 2018 Global Security Exchange (2018) in Las Vegas, Nev., MarketScale had the opportunity to chat with several thought leaders in the security space about known and emerging security hazards.

The Threat Landscape Is Evolving

Decades ago, threats were predictable. Now, they come from many different areas and leave businesses exposed to many risks. It is the nature of doing business in a digital world. As soon as one danger is eliminated, several more pop up in its place.

“There are a variety of threats that businesses have to worry about. With so much information coming in, there has to be a way to manage and make sense of it as it relates to risk. It becomes an analytical narrative that connects with so many other parts of the threat landscape,” Scott Steward, Vice President of Tactical Analysis for Stratfor, said.

“Threat analysis is now about what has happened and what is happening. Then deep learning and AI can predict future risks,” Scott said. “The tricky thing about AI is that it does allow us to leverage technology and be a great tool. However, it can also be a tool for criminal and threat actors. So, companies have to be prepared for that as well.”

While the technical parts of the threat landscape are a large part of the conversation, Scott cautioned against believing it is the only type of threat.

“There is also the human factor of threat occurrence, as many cyber attacks are actually engaged through phishing. So, there is a human element to letting the threat into a business,” he said.

More and more, companies are looking for an end-to-end solution for risk analysis. This was the consensus of Cal Pratt, Managing Director, and Brad Pupello, Director of Strategic Operations, at ANVIL Group.

“The demand now is definitely for a one-stop-shop. There is now a much more holistic view to threats and risks,” Pratt said.

Along with the demand for a full-service approach, other trends include how data becomes the catalyst for identifying emerging threats.

“Emerging threats are more diverse than what you’ll find on 24-hour news. There is a point of data saturation, and we’re there. It’s what you do with the data that matters. How does that data become intelligence? That’s where AI and deep learning play the part. Analysis and prediction allow companies to be proactive rather than reactive,” Pupello said.

“A trend that is beginning to appear is for companies to stop looking at security as just a cost or an expense of doing business. They now see it as an investment in their business and their employees. It’s an unpredictable world, threats are real, and the companies that choose to invest in security will be better served,” Pratt said.

For the type of threat analysis that ANVIL provides, real-time information is critical. They are analyzing threats in specific locations where employees may travel.

“Our platform depends on AI to refine data into intelligence so that we can inform our clients in real-time of possible threats and be ready to respond. There’s usually no time to delay,” Pupello stated.

There is no question the impact of AI and machine learning can have on the security landscape. In a data-fueled world, these become the tools in which to discover what a threat is and how to counter it. GSX was a truly immersive learning experience for security professionals.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the June attendance mix and cross-platform AI pitches are timely as fall buying decisions approach.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, suggesting exhibitors may be demoing more directly to customers.
  • 02A sharper question to put to a collaboration vendor before the demo is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco framed intelligent systems and open collaboration ecosystems as working across platforms including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Nevco’s Smyrna Customer Case Pairs Sports Streaming With Sponsorship Funding

Nevco’s announced seven-field Smyrna deployment combines streaming, scoring and sponsorship funding. The case highlights questions AV buyers should ask about operating costs, sponsor commitments and measurable results.

  • 01Nevco describes a sponsorship-funded streaming and scoring deployment across seven Smyrna fields, planned for fall 2026.
  • 02HometownLive platform options and school-athletics practitioner guidance provide context, not proof of Smyrna’s financial results.
  • 03AV buyers should assess operating costs, sponsor obligations and measurable performance alongside the equipment.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512