Beyond Technology: How AI Is Making Digital Ordering More Personalized Than Ever

Like other industries affected by the growth of the experience economy, restaurants and QSRs are feeling the pressure to make the customer journey as frictionless as possible. Acrelec’s digital ordering technology solution helps make the customer experience easy, the kitchen more productive, and ultimately the restaurant more profitable. On this episode of Beyond Technology: The Experience Podcast brought to you by Acrelec, host Daniel Litwin sat down with Côme Billerey, head of products at Acrelec, to discuss how AI is the difference-maker in smart QSR menus.

Before digital ordering technology using AI, QSRs were challenged to serve the two basic tenets of food service: speed and food quality. “People were being served fast but the food was already prepared before they arrived in the restaurant,” Billerey said. “Now customers expect to have the food prepared as soon as they order and still be served fast. This is where AI can really improve by driving the customers during the ordering process to personalize and also improve on the kitchen side for better production capabilities.”

Personalization is the key to the customer experience, Billerey said. With AI and tools such as Acrelec’s Bridge, the central brain of a restaurant’s software, customers can see previous orders and personalized recommendations based on the time of day and other factors that might leverage machine learning to make accurate predictions.

Also on this episode, Billerey shared how Acrelec is consulting with UI and UX design companies to ensure the company’s digital signage solutions are the most responsive and easiest to use for consumers.