Beyond Technology: How AI Is Making Digital Ordering More Personalized Than Ever

 

Like other industries affected by the growth of the experience economy, restaurants and QSRs are feeling the pressure to make the customer journey as frictionless as possible. Acrelec’s digital ordering technology solution helps make the customer experience easy, the kitchen more productive, and ultimately the restaurant more profitable. On this episode of Beyond Technology: The Experience Podcast brought to you by Acrelec, host Daniel Litwin sat down with Côme Billerey, head of products at Acrelec, to discuss how AI is the difference-maker in smart QSR menus.

Before digital ordering technology using AI, QSRs were challenged to serve the two basic tenets of food service: speed and food quality. “People were being served fast but the food was already prepared before they arrived in the restaurant,” Billerey said. “Now customers expect to have the food prepared as soon as they order and still be served fast. This is where AI can really improve by driving the customers during the ordering process to personalize and also improve on the kitchen side for better production capabilities.”

Personalization is the key to the customer experience, Billerey said. With AI and tools such as Acrelec’s Bridge, the central brain of a restaurant’s software, customers can see previous orders and personalized recommendations based on the time of day and other factors that might leverage machine learning to make accurate predictions.

Also on this episode, Billerey shared how Acrelec is consulting with UI and UX design companies to ensure the company’s digital signage solutions are the most responsive and easiest to use for consumers.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

skilled trades mentorship
Why Leadership Without Humanity Is Failing Today’s Workplace
March 24, 2026

As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in…

Read More
Joint Commission 360
Understanding Joint Commission 360 Standards: What They Mean for SPD Teams (Part 2)
March 23, 2026

Healthcare teams today are feeling the pressure to move beyond last-minute compliance and instead build processes that work consistently every day. That shift is especially clear in sterile processing departments (SPDs), where the Joint Commission 360 model is redefining what “survey readiness” really means. With patient safety directly tied to instrument quality—and studies consistently…

Read More
teacher
Building the Next Generation of Educators Through Apprenticeship Pathways and Workforce-Aligned Training
March 23, 2026

Teacher shortages aren’t exactly a new headline—but lately, they’ve started to feel a lot more urgent. In some places, schools have gone years without enough fully trained teachers in the classroom, exposing real flaws in how we prepare and retain educators. Add in the rising cost of becoming a teacher and training models that haven’t…

Read More
Joint Commission 360
Understanding Joint Commission 360 Standards: What They Mean for SPD Teams (Part 1)
March 17, 2026

For a long time, compliance in healthcare was tied to the survey cycle. Now, that model is shifting. With the introduction of Joint Commission 360, organizations are being asked to demonstrate continuous performance—not just preparedness. As patient safety comes under increasing scrutiny, The Joint Commission is moving toward an approach built on real-time data, traceability,…

Read More