Like other industries affected by the growth of the experience economy, restaurants and QSRs are feeling the pressure to make the customer journey as frictionless as possible. Acrelec’s digital ordering technology solution helps make the customer experience easy, the kitchen more productive, and ultimately the restaurant more profitable. On this episode of Beyond Technology: The Experience Podcast brought to you by Acrelec, host Daniel Litwin sat down with Côme Billerey, head of products at Acrelec, to discuss how AI is the difference-maker in smart QSR menus.
Before digital ordering technology using AI, QSRs were challenged to serve the two basic tenets of food service: speed and food quality. “People were being served fast but the food was already prepared before they arrived in the restaurant,” Billerey said. “Now customers expect to have the food prepared as soon as they order and still be served fast. This is where AI can really improve by driving the customers during the ordering process to personalize and also improve on the kitchen side for better production capabilities.”
Personalization is the key to the customer experience, Billerey said. With AI and tools such as Acrelec’s Bridge, the central brain of a restaurant’s software, customers can see previous orders and personalized recommendations based on the time of day and other factors that might leverage machine learning to make accurate predictions.
Also on this episode, Billerey shared how Acrelec is consulting with UI and UX design companies to ensure the company’s digital signage solutions are the most responsive and easiest to use for consumers.
For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…
In an industry where timelines tighten and jobsite complexities grow by the day, quality assurance has become one of construction’s most defining—and differentiating—disciplines. At its core, QA isn’t just about correcting mistakes; it’s about building systems and people capable of preventing them in the first place. This is especially true in specialized sectors…
Training may be the backbone of any skilled trade, but in waterproofing—where mistakes can compromise entire structures—it becomes a defining competitive advantage. At Southwest Construction Services, the evolution of training reflects a larger industry shift: seasoned crews now rely less on formal classroom sessions and more on hyper-focused, on-site guidance tailored to the…
In an era of rising climate volatility and tighter construction tolerances, waterproofing has quietly become one of the most consequential guardians of a building’s long-term health. Too often, the industry treats it as an afterthought—something buried behind walls, beneath slabs, or under layers of finish—but the truth is that its success or failure can…
As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…
In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…
