What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day?

On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer these questions and more.

Although these two are accomplished architects in their own right, they’re also VR enthusiasts in their free time. Hanegraaf, for example, is the Vice President of Product at Arkio. Arsenault-Brassard is both a Product Owner at VIM and a designer at the Museum of Other Realities VR Experience.

“The metaverse is actually not a new concept,” Hanegraaf said. “It’s something that’s been in development for many years. What people are talking about when it comes to the metaverse is having one completely digital world where you can do all of the activities that you normally would in the real world.”

“It’s a destruction of old limitations like gravity, moisture and mold,” Arsenault-Brassard added. “We are liberating ourselves from traditional limitations, but there are new limitations that are important to understand, because they actually shape the designs. … If you know the rules of the game, you can push it a lot further. But there are new rules despite all the new freedoms.”

For the latest insights from industry leaders in architecture and design, subscribe to the Breaking New Ground podcast on Apple Podcasts and Spotify today.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More