What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day?

On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer these questions and more.

Although these two are accomplished architects in their own right, they’re also VR enthusiasts in their free time. Hanegraaf, for example, is the Vice President of Product at Arkio. Arsenault-Brassard is both a Product Owner at VIM and a designer at the Museum of Other Realities VR Experience.

“The metaverse is actually not a new concept,” Hanegraaf said. “It’s something that’s been in development for many years. What people are talking about when it comes to the metaverse is having one completely digital world where you can do all of the activities that you normally would in the real world.”

“It’s a destruction of old limitations like gravity, moisture and mold,” Arsenault-Brassard added. “We are liberating ourselves from traditional limitations, but there are new limitations that are important to understand, because they actually shape the designs. … If you know the rules of the game, you can push it a lot further. But there are new rules despite all the new freedoms.”

For the latest insights from industry leaders in architecture and design, subscribe to the Breaking New Ground podcast on Apple Podcasts and Spotify today.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More