What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day?

On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer these questions and more.

Although these two are accomplished architects in their own right, they’re also VR enthusiasts in their free time. Hanegraaf, for example, is the Vice President of Product at Arkio. Arsenault-Brassard is both a Product Owner at VIM and a designer at the Museum of Other Realities VR Experience.

“The metaverse is actually not a new concept,” Hanegraaf said. “It’s something that’s been in development for many years. What people are talking about when it comes to the metaverse is having one completely digital world where you can do all of the activities that you normally would in the real world.”

“It’s a destruction of old limitations like gravity, moisture and mold,” Arsenault-Brassard added. “We are liberating ourselves from traditional limitations, but there are new limitations that are important to understand, because they actually shape the designs. … If you know the rules of the game, you can push it a lot further. But there are new rules despite all the new freedoms.”

For the latest insights from industry leaders in architecture and design, subscribe to the Breaking New Ground podcast on Apple Podcasts and Spotify today.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

promoted
How to Succeed After Getting Promoted: Seeking Feedback, Acting with Intention, and Leading with Perspective
April 16, 2026

Stepping into a leadership role today isn’t just a step up—it’s a shift into constant visibility, where expectations arrive immediately and the margin for error narrows. As organizations flatten structures and demand faster decisions, newly promoted leaders are expected to deliver impact from the outset, often without the space to fully adjust. According to…

Read More
AI in business
A Practical Conversation About AI in Business: From Hype to Real-World Impact
April 15, 2026

Artificial intelligence has moved from buzzword to boardroom priority at a staggering pace. Yet despite widespread adoption, many organizations are still struggling to turn experimentation into measurable business value—some estimates suggest the majority of enterprise AI initiatives fail to scale successfully. As AI becomes “table stakes” across industries, the real challenge is no longer…

Read More
weekly drive-in
Metropolis: Weekly Drive-in
April 15, 2026

Metropolis “Weekly Drive In” reflects a new era of storytelling where AI meets real-world execution, turning everyday field performance into momentum. Centered on genuine conversions and local wins, the series highlights how the company is scaling not just through technology, but through visibility and shared recognition. In an emerging recognition economy, these updates act…

Read More
Drive In, Drive Out: The Rhythm of Metropolis
April 15, 2026

Behind the seemingly mundane choreography of a drive-in lies a broader story about how modern cities script behavior, turning even the simplest actions into rehearsed routines. What looks like repetition is really a quiet testament to systems designed for flow and control, where efficiency often outweighs individuality. In places like Metropolis, the rhythm of…

Read More