What is the digital metaverse, and what role will this play for our society as we become more and more integrated with the technology we use every day?

On this episode of the Breaking New Ground podcast, host Joel Pennington has brought in two guests – Samuel Arsenault-Brassard and Johan Hanegraaf – to answer these questions and more.

Although these two are accomplished architects in their own right, they’re also VR enthusiasts in their free time. Hanegraaf, for example, is the Vice President of Product at Arkio. Arsenault-Brassard is both a Product Owner at VIM and a designer at the Museum of Other Realities VR Experience.

“The metaverse is actually not a new concept,” Hanegraaf said. “It’s something that’s been in development for many years. What people are talking about when it comes to the metaverse is having one completely digital world where you can do all of the activities that you normally would in the real world.”

“It’s a destruction of old limitations like gravity, moisture and mold,” Arsenault-Brassard added. “We are liberating ourselves from traditional limitations, but there are new limitations that are important to understand, because they actually shape the designs. … If you know the rules of the game, you can push it a lot further. But there are new rules despite all the new freedoms.”

For the latest insights from industry leaders in architecture and design, subscribe to the Breaking New Ground podcast on Apple Podcasts and Spotify today.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

SEO
SEO in the Age of AI: What CMOs and CEOs Need to Know About AEO and GEO
November 20, 2025

In an era when AI-driven search experiences are reshaping how customers discover brands, marketing leaders are navigating a confusing landscape of new acronyms, shifting behaviors, and bold industry predictions. Despite widespread claims that “SEO is dead,” the data tells a different story: organic search traffic has continued to grow even as platforms like ChatGPT, Gemini,…

Read More
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce | Lauren Herckis | EP 18
From the Bench: How Research Can Help Us Build a Future-Ready Global Healthcare Workforce
November 20, 2025

The Care Anywhere podcast is taking listeners behind the scenes of global health workforce research with a brand-new series: From the Bench. In this kickoff episode, host Lea Sims talks with Dr. Lauren Herckis of TruMerit about how research can move from data to real-world impact — revealing how evidence, collaboration, and curiosity are driving…

Read More
purpose
Elevate Your Career Journey by Choosing Purpose, Practicing Intentionality, and Building a Culture of Belonging
November 19, 2025

Purpose doesn’t just shape what we do—it shapes how we grow. When we choose to move through our careers with intention, we start noticing the moments that build trust, the conversations that deepen understanding, and the relationships that elevate our impact. This episode of Professional Quotient digs into what it really means to show up…

Read More
Christie Linebarger
Christie Linebarger’s Journey to Leadership: Grit, Growth & Leading with Heart
November 19, 2025

Leadership conversations are shifting as companies navigate rapid change, tighter labor markets, and evolving employee expectations. Teams want leaders who show up with humility, clarity, and a genuine investment in people—traits that can’t be faked and can’t be automated. And with studies consistently linking team engagement to the quality of direct leadership, understanding how effective…

Read More