Holographic Technology Expands its Application Possibilities: CES 2020

Daniel Litwin
Jan 9, 2020
Learn more
Andy Travers Podcast CES 2020 Daniel Litwin Podcast holographic technology innovation OEM commercialization Transportation Industry

 

On day one of CES 2020, Daniel Litwin, the Voice of B2B, checked in with Andy Travers, CEO, Ceres Holographics, to learn more about the innovative solutions and business opportunities hologram technology provides. Travers began his journey with Ceres focused on the commercial side of holographic technology, and preparing this technology for new markets, i.e., the transportation industry. Ceres design an adaptable, holographic process for use in the cars of today and tomorrow.

The evolving technology from the traditional surface relief hologram, used in credit cards, to volume holography allows for a wide range of display applications, like automobile windscreens, because it removes the rainbow effect. While Ceres’ primary focus is on holographic technology, they realized the importance of system design as well. “Our team is not just holographers. We’ve got system optical designers, computational people,” said Travers. “we’re even extending our resources to do the content, because with the content you need to know how the hologram and the system works so you know what content you can generate, in real-time, when you’re driving a car.”

Two types of holographic display technologies in use now are transparent displays, built into the car windshield, and augmented reality HUDs. Transparent displays can reduce dashboard clutter and be used with side mirrors as well. Augmented reality HUDs have an extended projection range with a multitude of potential information and advertising capabilities. Travers said as the demand for smartphone use in automobiles increases, the need for holographic technology to display that information will make it a ‘must-have’ for consumers.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

authenticity for success
Tara Salvietti: Organization and Authenticity for Success
December 29, 2024

Tara Salvietti, Senior Manager on the Marketing Partnerships Activation Team at Extreme Networks, reveals her superpowers of exceptional organization and building authentic connections. Her unique organization method, such as CC-ing herself on emails as task reminders, ensures composure in complex situations. Tara emphasizes the importance of treating everyone with respect and forging genuine relationships across…

Read More
embracing growth
Jonathan Hooper: Embracing Growth with the Sponge Mindset
December 29, 2024

Jonathan Hooper, Director of Americas Distribution at Extreme Networks, shares his insights on achieving enduring career success through continuous improvement. Advocating for the “Sponge Mindset,” he highlights the importance of being coachable, setting goals, staying curious, and actively building a network. Drawing inspiration from James Clear’s “Atomic Habits,” Hooper emphasizes the power of small changes…

Read More
professional growth
Benj Nopper: Professional Growth and Authenticity at Extreme
December 29, 2024

Benj Nopper, SLED Account Manager at Extreme, shares his career journey, emphasizing authenticity, mentorship, and personal development as keys to success. Drawing from lessons in “The Go-Giver,” he highlights the importance of honesty and vulnerability in building trust with customers and colleagues. Nopper credits mentorship from Baylor University and Extreme colleagues as transformative, advocating for…

Read More
intellectual property
Cherise Cross: Balancing Intellectual Property and Community at Extreme Networks
December 28, 2024

Cherise Cross, Intellectual Property Paralegal at Extreme Networks, plays a pivotal role in managing intellectual property rights while supporting the legal team with precision and care. She thrives in the company’s close-knit, inclusive culture, finding meaningful connections through the Asian Pacific Islander (API) group that celebrates shared heritage and cultural interests. Outside of work, Cherise…

Read More
Related
Future of Automation
Software & Technology
Modular Robotic Systems & Greener Logistics Solutions: Unlocking the Future of Automation with Hy-Tek
December 28, 2024
Healthcare
DJI Matrice M30 Series: Unveiling a New Era in Public Safety & Inspections
December 22, 2024

Dive into the latest episode of Drone Dispatch with Connor Smith from Exertis Almo as he unveils DJI’s formidable Matrice M30 series. This video peels back the layers on the M30 series’ upgraded features, its practical applications in public safety and infrastructure inspection, and offers essential tips for dealers. Witness how this weatherproof workhorse outperforms…

Read More
drone technology
Healthcare
Cutting-Edge Drone Technology Unfolded in New Video
December 22, 2024

Curious about how expert-guided drone solutions can revolutionize your operations? Tune into our latest video where we unpack the power of full-solution drone distribution. From handpicking the finest products to seamless deployment and unwavering support, we cover it all. Witness how pivotal industries like public safety and energy are gaining mileage with our customized solutions.

Read More