Holographic Technology Expands its Application Possibilities: CES 2020

 

On day one of CES 2020, Daniel Litwin, the Voice of B2B, checked in with Andy Travers, CEO, Ceres Holographics, to learn more about the innovative solutions and business opportunities hologram technology provides. Travers began his journey with Ceres focused on the commercial side of holographic technology, and preparing this technology for new markets, i.e., the transportation industry. Ceres design an adaptable, holographic process for use in the cars of today and tomorrow.

The evolving technology from the traditional surface relief hologram, used in credit cards, to volume holography allows for a wide range of display applications, like automobile windscreens, because it removes the rainbow effect. While Ceres’ primary focus is on holographic technology, they realized the importance of system design as well. “Our team is not just holographers. We’ve got system optical designers, computational people,” said Travers. “we’re even extending our resources to do the content, because with the content you need to know how the hologram and the system works so you know what content you can generate, in real-time, when you’re driving a car.”

Two types of holographic display technologies in use now are transparent displays, built into the car windshield, and augmented reality HUDs. Transparent displays can reduce dashboard clutter and be used with side mirrors as well. Augmented reality HUDs have an extended projection range with a multitude of potential information and advertising capabilities. Travers said as the demand for smartphone use in automobiles increases, the need for holographic technology to display that information will make it a ‘must-have’ for consumers.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Can Fitness Be More Accessible?
How Technology Can Make Fitness More Accessible
October 20, 2021
  Key Points: Fitness members want an easy tool to use on their mobile device to manage classes, memberships, in-gym daycare and other fitness services provided by gyms. Customers of Daxko Read more
Helping Restaurants of All Sizes with the Restaurant Repair Process
Helping Restaurants of All Sizes with the Restaurant Repair Process
October 20, 2021
  Running a restaurant is hard work especially if you are a small business. There are a lot of tasks that go into day-to-day operations that can all be derailed if the wrong piece of equipment Read more
EP 26: VRF Systems Provide Flexible Heating & Cooling Options: 10 Minutes To A Better Building
October 20, 2021
On this episode of 10 Minutes To A Better Building, Host Tyler Kern talked with Jason Lawrence, Ductless Technical Specialist at Boland Trane, which provides HVAC solutions and a network of more than Read more