The ABCs of Emerging Digital Communication Technologies

MarketScale
MarketScale
Mar 11, 2020
AI blockchain Doug Bannister Podcast edge computing IoT machine learning Promoted Content Thought Leadership Tyler Kern Podcast

 

Doug Bannister, Founder and Chief Technology Officer of Omnivex Corporation, started his company in 1991. There’s been a considerable transformation of technology in those near 30 years, and Bannister’s got a great handle on looking down the road, assessing the future of technology and determining which technologies work and which ones don’t.

Host Tyler Kern sat down with Bannister to explore some emerging digital communication technologies that have people excited.

A few hot topics Bannister dove into were blockchain, machine learning, Artificial intelligence, IoT and edge computing. With blockchain, companies are partnering together to put health records online using this secure method. Kern noted there is a lot of misunderstanding about the differences between blockchain and bitcoin.

“The same way email is an application, and the internet is the underlying technology, so too is the relationship between bitcoin and blockchain,” Bannister said. “Bitcoin is the application, and blockchain is the underlying technology that makes it possible.”

What about artificial intelligence (AI) and machine learning? Are these two interchangeable terms? Bannister believes they’re two distinct things.

Artificial intelligence is the technology that makes machines look like they’re doing something and appearing smart, while machine learning, algorithms and systems improve machine performance over time with experience. Bannister said machine learning capabilities get pretty advanced.

With the internet of things, or IoT, Bannister said people might think of IoT as controlling a light switch or thermostat, but it is much more.

“IoT can control your environment, but it can also collect information from your environment.”

A great example is today’s sensor-filled automobiles that provide essential data to both the owner of the car and the manufacturer who can use this data to improve future vehicles and quickly run diagnostics when something isn’t working in the car.

For the latest news, videos and podcasts in the Software and Technology Industry, be sure to subscribe to our industry publication.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More
Related
healthcare
Software & Technology
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026
modern AI architecture
Healthcare
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
Healthcare
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More