The ABCs of Emerging Digital Communication Technologies

 

Doug Bannister, Founder and Chief Technology Officer of Omnivex Corporation, started his company in 1991. There’s been a considerable transformation of technology in those near 30 years, and Bannister’s got a great handle on looking down the road, assessing the future of technology and determining which technologies work and which ones don’t.

Host Tyler Kern sat down with Bannister to explore some emerging digital communication technologies that have people excited.

A few hot topics Bannister dove into were blockchain, machine learning, Artificial intelligence, IoT and edge computing. With blockchain, companies are partnering together to put health records online using this secure method. Kern noted there is a lot of misunderstanding about the differences between blockchain and bitcoin.

“The same way email is an application, and the internet is the underlying technology, so too is the relationship between bitcoin and blockchain,” Bannister said. “Bitcoin is the application, and blockchain is the underlying technology that makes it possible.”

What about artificial intelligence (AI) and machine learning? Are these two interchangeable terms? Bannister believes they’re two distinct things.

Artificial intelligence is the technology that makes machines look like they’re doing something and appearing smart, while machine learning, algorithms and systems improve machine performance over time with experience. Bannister said machine learning capabilities get pretty advanced.

With the internet of things, or IoT, Bannister said people might think of IoT as controlling a light switch or thermostat, but it is much more.

“IoT can control your environment, but it can also collect information from your environment.”

A great example is today’s sensor-filled automobiles that provide essential data to both the owner of the car and the manufacturer who can use this data to improve future vehicles and quickly run diagnostics when something isn’t working in the car.

For the latest news, videos and podcasts in the Software and Technology Industry, be sure to subscribe to our industry publication.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More
Salesforce
Salesforce Works Best When Informed Judgment Comes First
January 31, 2026

Salesforce can be a powerful growth platform, but its complexity can put inexperienced organizations at a disadvantage. Without strong in-house expertise, leaders may struggle to assess recommendations, push back on unnecessary scope, or determine whether proposed solutions truly support business outcomes. Over time, this can lead to overbuilt systems, excess cost, and decisions driven…

Read More
customer advocacy
How CG Infinity’s Focus on Customer Advocacy Drives Better Delivery Outcomes
January 31, 2026

Strong delivery starts with advocacy—making sure customer priorities are clearly represented, consistently elevated, and never lost as work moves forward. At CG Infinity, that advocacy shows up through proactive thinking, idea-sharing, and a commitment to pushing for better outcomes at every stage of an engagement. Customer voices remain front and center, shaping decisions and guiding…

Read More