Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.

 

Key Points:

  • Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn’t have owned media channels.
  • Companies need to utilize other engagement experiences during a social media outage.
  • Depending on the breadth of the reach, companies can also lean on email lists to advertise to consumers.

Commentary:

Last week, Facebook’s servers went down for an entire business day, putting social media managers in a tough place. With no way to access platforms like Facebook and Instagram, heavy players when it comes to advertising on social media, social media managers struggled to push their company’s content or engage with their community. Even though it was a short-term issue, it reflects the overwhelming grip one company and its platforms has on the daily functionings of ecommerce and marketing strategies. Justin Honore sat down with Jon Brodsky, CEO of YouNow, to discuss how social media professionals should plan for an impending social media outage. Whether the outage lasts for merely a few minutes, several hours, or indefinitely, understanding the fleeting stability of these platforms can help prepare for it.

Abridged Thoughts:

This obviously really affects marketers. It makes it almost impossible to reach your audience, especially if you don’t have own media like they’re not coming to your own website if you don’t have an email list.

So what do you do? You use other social media sites. So you come to places like you now? Or you can go and connect with your users and your customers, talk to them live, do a different experience.

Not everything needs to be like, hey, I’m going to blast you with our marketing message all the time. A lot of times people just want to have a conversation, and that’s why live streaming has become so popular, and that’s why services like you now exist.

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
From Marketing Automation to Autonomous AI Marketing
August 1, 2025

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

Read More
How Branded Moving Trucks Help Storage Facilities Attract More Customers
August 1, 2025

You know that feeling when you see the same truck three times in a week? First at the grocery store, then outside your friend’s place, then stuck in traffic next to you. By the third sighting, that company name is burned into your brain. Smart storage facility owners figured this out years ago. They’re…

Read More
Winter is Coming: 9 Battle-Tested Strategies to Shield Your Commercial Property from Skyrocketing Insurance Costs
August 1, 2025

The numbers are brutal. Insurance deductibles that used to be a manageable $2,000 flat fee have morphed into percentage-based nightmares tied to property values. What was once a minor business expense can now hit six figures with a single burst pipe or ice dam incident. Meanwhile, insurance premiums have surged 20.4% on average, leaving property…

Read More
From Zero to 460% Engagement: 6 UGC Campaigns That Broke All the Rules
August 1, 2025

Picture this: You spend months crafting the perfect marketing campaign. Professional photographers, expensive equipment, polished copy. You launch it and… crickets. Meanwhile, your competitor posts a simple challenge asking customers to share their stories, and suddenly they’re swimming in engagement, leads, and brand loyalty. Sound familiar? You’re not alone. The biggest mistake brands make with…

Read More