Facebook’s Outage Was Tough For Social Media Marketers. Here’s How They Can Prepare for the Future.

 

Key Points:

  • Social media outages affect marketers and make it nearly impossible to reach audiences, especially if a company doesn’t have owned media channels.
  • Companies need to utilize other engagement experiences during a social media outage.
  • Depending on the breadth of the reach, companies can also lean on email lists to advertise to consumers.

Commentary:

Last week, Facebook’s servers went down for an entire business day, putting social media managers in a tough place. With no way to access platforms like Facebook and Instagram, heavy players when it comes to advertising on social media, social media managers struggled to push their company’s content or engage with their community. Even though it was a short-term issue, it reflects the overwhelming grip one company and its platforms has on the daily functionings of ecommerce and marketing strategies. Justin Honore sat down with Jon Brodsky, CEO of YouNow, to discuss how social media professionals should plan for an impending social media outage. Whether the outage lasts for merely a few minutes, several hours, or indefinitely, understanding the fleeting stability of these platforms can help prepare for it.

Abridged Thoughts:

This obviously really affects marketers. It makes it almost impossible to reach your audience, especially if you don’t have own media like they’re not coming to your own website if you don’t have an email list.

So what do you do? You use other social media sites. So you come to places like you now? Or you can go and connect with your users and your customers, talk to them live, do a different experience.

Not everything needs to be like, hey, I’m going to blast you with our marketing message all the time. A lot of times people just want to have a conversation, and that’s why live streaming has become so popular, and that’s why services like you now exist.

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More