Future Cars Set to Transform Beyond Mere Transport into Dynamic Interactive Spaces, Thanks to Emerging Tech

GH
Grant Harrell
Jan 17, 2024
Learn more
access CES 2024 digital cockpit Michael Harrell TomTom

 

How is emerging tech redefining our relationship with cars, transforming them from mere transportation tools into dynamic, interactive spaces?

Michael Harrell, SVP of Engineering Maps at TomTom, offers a visionary perspective on this transformation, emphasizing the profound changes in how we interact with our vehicles. His insights were particularly highlighted at the CES 2024 event, where TomTom unveiled its ACCESS-powered digital cockpit, showcasing the future of in-car experiences.

Harrell delves into the electrification of vehicles and the advancements in self-driving technology, which are altering the automotive industry and reshaping our everyday experiences. His insights reveal a future where cars are no longer just about getting from point A to B, but about enriching our lives with new forms of entertainment, connectivity, and comfort with emerging tech. He also touches on the challenges and breakthroughs in vehicle interface technology, highlighting the role of conversational AI in making our interactions with cars more intuitive and human-like.

“We’re really gonna be looking at a car as a third living space, and it’s gonna enrich this environment if you could have a great theater and gaming system with camping capabilities. All these great things that you can do and experience within the car, it’s fundamentally changing the way the automotive industry and the number of companies are thinking about and working, to innovate and change the space of the car,” Harrell said.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!

Image

Latest

Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More
safer HVAC chemicals
From Second Chances to Stronger Teams: Bradley Henderson on Structure, Culture, and Trades-Based Redemption
May 26, 2026

The trades have always demanded grit, but grit alone doesn’t build a strong workforce. People need structure, clear expectations, and a sense that their work is taking them somewhere. That’s especially true in HVAC and mechanical services, where employers are trying to hire, retain, and develop talent in a labor market that feels tighter and…

Read More
courage
Creative Confidence and Moral Courage: The Leadership Traits Business Schools Should Be Betting On
May 25, 2026

What students need from higher education is becoming harder to pin down than it once was. As higher education faces mounting pressure—from student disengagement to the rapid rise of artificial intelligence—institutions are being forced to rethink not just what students learn, but who they become. New research and industry signals suggest that technical knowledge…

Read More
Related
AI
Software & Technology
The AI Health Score: Turning Hallucinations, Agents, and AI Risk Into Board-Ready Insight
May 24, 2026
TheAIAudit
Healthcare
Introducing TheAIAudit: A Platform Built to Measure, Monitor, and Govern Enterprise AI
May 22, 2026

Enterprise AI is advancing faster than most companies can govern it. Behind the scenes, AI systems are already influencing decisions tied to revenue, operations, compliance, customer outcomes, and risk — yet many organizations still lack a clear way to measure, explain, or oversee what those systems are doing. That is the gap TheAIAudit was…

Read More
healthcare
Healthcare
The Best Healthcare Platforms Are Built on Clear Communication, AI-Human Collaboration, and a Deep Understanding of the “Why”
May 4, 2026

Healthcare is being pushed to modernize faster than ever, as AI tools, virtual care, and digital patient experiences shift from innovation to expectation. Recent survey data from McKinsey & Company indicates that about half of U.S. healthcare leaders say their organizations have already put generative AI into practice, underscoring how quickly the technology is…

Read More