Future Cars Set to Transform Beyond Mere Transport into Dynamic Interactive Spaces, Thanks to Emerging Tech

 

How is emerging tech redefining our relationship with cars, transforming them from mere transportation tools into dynamic, interactive spaces?

Michael Harrell, SVP of Engineering Maps at TomTom, offers a visionary perspective on this transformation, emphasizing the profound changes in how we interact with our vehicles. His insights were particularly highlighted at the CES 2024 event, where TomTom unveiled its ACCESS-powered digital cockpit, showcasing the future of in-car experiences.

Harrell delves into the electrification of vehicles and the advancements in self-driving technology, which are altering the automotive industry and reshaping our everyday experiences. His insights reveal a future where cars are no longer just about getting from point A to B, but about enriching our lives with new forms of entertainment, connectivity, and comfort with emerging tech. He also touches on the challenges and breakthroughs in vehicle interface technology, highlighting the role of conversational AI in making our interactions with cars more intuitive and human-like.

We’re really gonna be looking at a car as a third living space, and it’s gonna enrich this environment if you could have a great theater and gaming system with camping capabilities. All these great things that you can do and experience within the car, it’s fundamentally changing the way the automotive industry and the number of companies are thinking about and working, to innovate and change the space of the car,” Harrell said.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More