Future Cars Set to Transform Beyond Mere Transport into Dynamic Interactive Spaces, Thanks to Emerging Tech

 

How is emerging tech redefining our relationship with cars, transforming them from mere transportation tools into dynamic, interactive spaces?

Michael Harrell, SVP of Engineering Maps at TomTom, offers a visionary perspective on this transformation, emphasizing the profound changes in how we interact with our vehicles. His insights were particularly highlighted at the CES 2024 event, where TomTom unveiled its ACCESS-powered digital cockpit, showcasing the future of in-car experiences.

Harrell delves into the electrification of vehicles and the advancements in self-driving technology, which are altering the automotive industry and reshaping our everyday experiences. His insights reveal a future where cars are no longer just about getting from point A to B, but about enriching our lives with new forms of entertainment, connectivity, and comfort with emerging tech. He also touches on the challenges and breakthroughs in vehicle interface technology, highlighting the role of conversational AI in making our interactions with cars more intuitive and human-like.

We’re really gonna be looking at a car as a third living space, and it’s gonna enrich this environment if you could have a great theater and gaming system with camping capabilities. All these great things that you can do and experience within the car, it’s fundamentally changing the way the automotive industry and the number of companies are thinking about and working, to innovate and change the space of the car,” Harrell said.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!

Image

Latest

data center
The Next Data Center Bottleneck Isn’t Power or Cooling, It’s People
February 8, 2026

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren’t just getting bigger—they’re becoming harder to operate, harder to staff, and far less forgiving when something goes…

Read More
Precision With Purpose: The Geospatial Advantage in Telecom Network Planning
February 7, 2026

Telecom networks are no longer planned or evaluated in isolation. As 5G, private LTE, fixed wireless, and mission-critical communications expand, operators are expected to deliver stronger coverage, higher reliability, and demonstrable performance—often while managing complex technologies and constrained resources. Regulators, customers, and public agencies are increasingly focused on outcomes that can be measured and validated,…

Read More
Leadership
Leading Change from Within: The Power of Transformational Leadership
February 7, 2026

Leadership is being tested in real time. As organizations navigate AI adoption, remote work, and constant structural change, many leaders are discovering that strategy alone isn’t enough. People are asking deeper questions about purpose, trust, and what it really means to show up for teams when uncertainty is the norm. In a world where burnout…

Read More
technology
Clarity Under Pressure: Technology, Trust, and the Future of Public Safety
February 7, 2026

When something goes wrong in a community—a major storm, a large-scale accident, a violent incident—there’s often a narrow window where clarity matters most. Leaders must make fast decisions, responders need to trust the information in front of them, and the systems supporting those choices have to work as intended. Public safety agencies now rely…

Read More