Future Cars Set to Transform Beyond Mere Transport into Dynamic Interactive Spaces, Thanks to Emerging Tech

 

How is emerging tech redefining our relationship with cars, transforming them from mere transportation tools into dynamic, interactive spaces?

Michael Harrell, SVP of Engineering Maps at TomTom, offers a visionary perspective on this transformation, emphasizing the profound changes in how we interact with our vehicles. His insights were particularly highlighted at the CES 2024 event, where TomTom unveiled its ACCESS-powered digital cockpit, showcasing the future of in-car experiences.

Harrell delves into the electrification of vehicles and the advancements in self-driving technology, which are altering the automotive industry and reshaping our everyday experiences. His insights reveal a future where cars are no longer just about getting from point A to B, but about enriching our lives with new forms of entertainment, connectivity, and comfort with emerging tech. He also touches on the challenges and breakthroughs in vehicle interface technology, highlighting the role of conversational AI in making our interactions with cars more intuitive and human-like.

We’re really gonna be looking at a car as a third living space, and it’s gonna enrich this environment if you could have a great theater and gaming system with camping capabilities. All these great things that you can do and experience within the car, it’s fundamentally changing the way the automotive industry and the number of companies are thinking about and working, to innovate and change the space of the car,” Harrell said.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!

Image

Latest

tekniplex
Inside TekniPlex Gaggiano: How Specialized Manufacturing and Precision Engineering Define a True Center of Excellence
April 9, 2026

Manufacturing excellence today is less about scale alone and more about precision, control, and adaptability—especially in industries where even microscopic inconsistencies can have outsized consequences. As global supply chains grow more complex and regulatory standards tighten, facilities that invest in specialized processes and contamination control are quietly becoming the backbone of innovation. Segregated…

Read More
materials
Tekniplex Showcases Sustainable Materials Innovation at Paris Packaging Week 2026
April 9, 2026

At Paris Packaging Week 2026, Tekniplex didn’t just exhibit—it staged an experience that reflected the evolving intersection of materials science and brand storytelling. The company’s modern booth, complete with a living wall and immersive digital displays, signaled a broader shift in how packaging innovators are choosing to engage a sustainability-conscious audience. Beneath the…

Read More
Paris Packaging
Paris Packaging 2026: How Material Science and Global Innovation Are Reshaping the Future of Packaging
April 9, 2026

In an era where sustainability, performance, and consumer expectations are colliding, packaging has quietly become one of the most dynamic frontiers of innovation. What was once viewed as a functional afterthought is now a strategic lever—one that blends advanced science, manufacturing precision, and an increasingly human-centered understanding of market needs. Material science, in this…

Read More
Gasket
Winning Team Spotlight: How ClearCycle+ Is Redefining Gasket Performance for a Sustainable Future
April 9, 2026

As regulatory pressure mounts ahead of the EU’s anticipated 2027 PFAS-related restrictions, manufacturers are being forced to rethink even the smallest components—like gaskets. TekniPlex’s ClearCycle+ positions itself as a forward-looking solution, addressing persistent industry frustrations such as powder residue and stickiness while aligning with evolving compliance demands. The messaging taps into a broader…

Read More