Future Cars Set to Transform Beyond Mere Transport into Dynamic Interactive Spaces, Thanks to Emerging Tech

 

How is emerging tech redefining our relationship with cars, transforming them from mere transportation tools into dynamic, interactive spaces?

Michael Harrell, SVP of Engineering Maps at TomTom, offers a visionary perspective on this transformation, emphasizing the profound changes in how we interact with our vehicles. His insights were particularly highlighted at the CES 2024 event, where TomTom unveiled its ACCESS-powered digital cockpit, showcasing the future of in-car experiences.

Harrell delves into the electrification of vehicles and the advancements in self-driving technology, which are altering the automotive industry and reshaping our everyday experiences. His insights reveal a future where cars are no longer just about getting from point A to B, but about enriching our lives with new forms of entertainment, connectivity, and comfort with emerging tech. He also touches on the challenges and breakthroughs in vehicle interface technology, highlighting the role of conversational AI in making our interactions with cars more intuitive and human-like.

We’re really gonna be looking at a car as a third living space, and it’s gonna enrich this environment if you could have a great theater and gaming system with camping capabilities. All these great things that you can do and experience within the car, it’s fundamentally changing the way the automotive industry and the number of companies are thinking about and working, to innovate and change the space of the car,” Harrell said.

Article written by Sonia Gossai

Follow us on social media for the latest updates in B2B!

Image

Latest

Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More