Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

 

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

On this episode of the MarketScale Digital Marketing Professor Series, we spoke with Director of Marketing for the Detroit Regional Chamber, and part-time faculty at Wayne State University Nick Mattar. He teaches the university’s first digital marketing overview course for undergraduate students.

Mattar discussed the mechanics of implementing a good social media post into digital marketing plans, which means integrating three primary elements: engaging copy, a value
proposition and a call to action.

“The call to action is one piece, and also the value proposition. How is this going to stand out in a feed where people are seemingly scrolling for hours on end?” Mattar said. Businesses are hoping for more than just a noticeable tweet, though. Social media has become a method of attracting clients and increasing revenue.

“Not just posting on behalf of a business but, how can I turn this content into something that drives the bottom line? What is the ROI of this content? That question is hard to answer in a lot of different scenarios,” Mattar said.

Mattar also pointed out that not every social media platform serves the same purpose. Twitter for example, is a great tool for brand awareness but does not produce the concrete benefit that a site like LinkedIn does, according to the professor. “The number-one key that I tell students from day one is, when you’re looking at social media analytics, you need to look at that click-through rate and your conversion rate, because that will tell you how successful these posts are for a business,” he said. “It’s not about the vanity metrics like the likes and comments, and those are important, but the key is how much is the business gaining from this post?”

Not all content is the same and having a comprehensive and strategic social media plan is critical to ensure businesses get the most out of their efforts. More than a decade after the birth of social media, the world is still catching up to it. However, by keeping Mattar’s three primary focuses in mind, businesses can benefit more than their competition.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

Ronnie Brown
Tackling Life’s Challenges with the Grace of a Champion: NFL Star Ronnie Brown’s Winning Strategy for Life’s Tackles
February 21, 2024

Swapping the thrill of NFL touchdowns for the nitty-gritty of financial planning might sound like a leap, but Ronnie Brown has navigated this shift with the grace and agility reminiscent of his days on the football field. As a former NFL star turned Financial Advisor with the Caliber Group at Morgan Stanley, Ronnie Brown […]

Read More
Apple Vision Pro
The Apple Vision Pro Keeps Things in the Apple Family. Could it Embrace an Open, Modular Approach in the Future?
February 20, 2024

Apple’s dive into virtual and augmented reality with the Apple Vision Pro shows it’s sticking to its game plan: Keeping things in the Apple family. This move means everything works smoothly together, especially with stuff like Apple TV, to give users a top-notch, all-in-one experience. But here’s the thing: As tech keeps changing, people […]

Read More
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
The Culinary Compass: How Gastronomy Is Redefining Travel with Wayne Conte
February 20, 2024

In recent years, the global pandemic reshaped our relationship with travel and dining, propelling a surge in culinary tourism. As restrictions lifted, eager travelers began prioritizing unique dining experiences, often planning their journeys around coveted restaurant reservations. This shift reflects a broader trend where gastronomy is no longer a mere aspect of travel but […]

Read More