How to Champion AI in Marketing
In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with guest Jessica Hreha, Head of Marketing AI Strategy and Transformation at Jasper. The conversation delves into Jessica’s
inspiring journey from her time at VMware to her leadership role at Jasper, where she fosters AI adoption across enterprises. They discuss practical strategies for marketing professionals to become AI evangelists in their organizations, emphasizing the potential
of AI in transforming workflows and driving tangible results.
Topics Covered:
- Jessica’s AI Journey: From leading the Marketing AI Council at VMware to joining Jasper, Jessica shares how her role has evolved to champion AI in marketing.
- AI adoption in large organizations: Jessica explains how she drove AI adoption at VMware, including challenges like skepticism, governance, and compliance
- hurdles.
- AI impact: They discuss how companies like Morningstar, VMware, adidas and more saw significant cost savings, increase in output, time saving, and productivity boosts through AI integration.
- Strategies for marketers to evangelize AI in their orgs: Jessica provides a roadmap for marketing professionals to champion AI adoption, including building teams, securing executive sponsorship, and defining use cases.
- Jasper’s role as a marketing AI tool: They explore Jasper’s capability in scaling content creation and enabling personalized, data-driven campaigns.
Jessica Hreha is the Head of Marketing AI Strategy and Transformation at Jasper, where she helps enterprise clients with AI adoption and marketing innovation. Previously, she led the Marketing AI Council at VMware. https://www.linkedin.com/in/jessicahreha/
Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses navigate the complexities of digital transformation with AI-driven strategies. https://www.linkedin.com/in/abyvarma/
Article by MarketScale.
