How to Watch Apple’s Big iPhone Event

 

iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.

 

Big hitters include updates on the new iPhone 13, new iPads and supplemental Apple products, and a look at the future for the Cupertino company.

 

After the event, we’ll have a swath of thought leadership soundbites from technology leaders across the business world, breaking down the biggest updates from Apple’s presentation, and giving some well-researched hot takes on what it means for the future of mobile technology, streaming, the supply chain, 5G, and much more.

 

 

Again, Apple’s event goes live at 10 AM PT, 12 PM CT, 1 PM ET. The easiest way to watch is by clicking right here to shoot over to Apple’s YouTube page.

If you are a true Apple head and don’t want to feed any more views to Google’s YouTube on Apple’s big day, take a trip to the Apple event website.

Remember to tune in to MarketScale.com later today to see soundbites from the tech industry’s leading thought leaders on what Apple’s updates mean for industry, consumers, investors, and innovators alike.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More
Oncology
From Denial to Access: Rethinking Oncology Care Through AI, Clinical Trials, and Patient-Centered Innovation
April 1, 2026

The rapid expansion of precision medicine, biologics, and targeted cancer therapies is transforming oncology—but it’s also overwhelming a system not built to keep pace. In the U.S., cancer drugs now account for some of the highest-cost treatments in healthcare, and with that has come a surge in prior authorization requirements and denials. Studies suggest physicians…

Read More