How to Watch Apple’s Big iPhone Event

 

iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.

 

Big hitters include updates on the new iPhone 13, new iPads and supplemental Apple products, and a look at the future for the Cupertino company.

 

After the event, we’ll have a swath of thought leadership soundbites from technology leaders across the business world, breaking down the biggest updates from Apple’s presentation, and giving some well-researched hot takes on what it means for the future of mobile technology, streaming, the supply chain, 5G, and much more.

 

 

Again, Apple’s event goes live at 10 AM PT, 12 PM CT, 1 PM ET. The easiest way to watch is by clicking right here to shoot over to Apple’s YouTube page.

If you are a true Apple head and don’t want to feed any more views to Google’s YouTube on Apple’s big day, take a trip to the Apple event website.

Remember to tune in to MarketScale.com later today to see soundbites from the tech industry’s leading thought leaders on what Apple’s updates mean for industry, consumers, investors, and innovators alike.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Career Development for Global Pediatric Nurses
Career Development for Global Pediatric Nurses
December 18, 2025

The Care Anywhere podcast is spotlighting a new global partnership designed to strengthen pediatric nursing education and recognition worldwide. In this episode, host Lea Sims sits down with leaders from TruMerit and the National Association of Pediatric Nurse Practitioners (NAPNAP) to unpack a new pediatric nursing micro-credential pathway launching in 2026, and why it…

Read More
dementia
Caregiver Engagement Is the Missing Link in Dementia Care: Why Empowering Families Drives Better Outcomes and Lower Costs
December 17, 2025

Dementia is becoming one of healthcare’s most difficult problems to ignore. As the population ages, more families are finding themselves responsible for loved ones who can no longer manage their own care, communicate symptoms clearly, or navigate the healthcare system. Research shows that people living with dementia are hospitalized far more often than those without it—even…

Read More
military
Just Thinking… About Applying Military Discipline and Decision-Making to Entrepreneurial Growth with Kris Groves
December 17, 2025

Career transitions rarely follow a straight line—especially for people coming out of the military. For many veterans, the challenge isn’t discipline or work ethic, but figuring out how deeply technical, high-stakes experience translates into civilian industries that speak a very different language. As more service members step into entrepreneurship, the real question becomes less about…

Read More
Hiring
Hiring Rewired: Human Intelligence in the AI-Driven Job Market
December 16, 2025

As artificial intelligence continues to reshape recruiting—from resume screening and job descriptions to candidate sourcing and interview workflows—the hiring process has become faster, more automated, and increasingly complex. According to the World Economic Forum, approximately 88% of companies now use some form of AI to filter or rank job applications, signaling how deeply embedded automation…

Read More