How to Watch Apple’s Big iPhone Event

 

iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.

 

Big hitters include updates on the new iPhone 13, new iPads and supplemental Apple products, and a look at the future for the Cupertino company.

 

After the event, we’ll have a swath of thought leadership soundbites from technology leaders across the business world, breaking down the biggest updates from Apple’s presentation, and giving some well-researched hot takes on what it means for the future of mobile technology, streaming, the supply chain, 5G, and much more.

 

 

Again, Apple’s event goes live at 10 AM PT, 12 PM CT, 1 PM ET. The easiest way to watch is by clicking right here to shoot over to Apple’s YouTube page.

If you are a true Apple head and don’t want to feed any more views to Google’s YouTube on Apple’s big day, take a trip to the Apple event website.

Remember to tune in to MarketScale.com later today to see soundbites from the tech industry’s leading thought leaders on what Apple’s updates mean for industry, consumers, investors, and innovators alike.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode Two)
May 19, 2026

AI’s next workforce challenge is not adoption; it is trust, governance and role redesign. Recent PwC research found that most U.S. executives expected AI agents to drastically transform existing roles, even as fewer than half of companies using agents had fundamentally rethought their operating models or redesigned processes around them. For enterprise technology leaders, the…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode One)
May 19, 2026

As AI moves from experimentation into daily enterprise workflows, companies are confronting a harder question than whether to adopt new tools: how to redesign work around them. The shift is already changing what employers need from technical talent, from task-based coding skills to systems thinking, judgment and the ability to guide AI-enabled platforms. According to…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More