How to Watch Apple’s Big iPhone Event

 

iOS Loyalists, it’s that time of year again! Today, after setting record quarterly revenue in Q4 of 2020, Apple is hitting the product stage now a year a out from that success to stream its annual event announcing new product lines at 1 ET, 12 PM CT.

 

Big hitters include updates on the new iPhone 13, new iPads and supplemental Apple products, and a look at the future for the Cupertino company.

 

After the event, we’ll have a swath of thought leadership soundbites from technology leaders across the business world, breaking down the biggest updates from Apple’s presentation, and giving some well-researched hot takes on what it means for the future of mobile technology, streaming, the supply chain, 5G, and much more.

 

 

Again, Apple’s event goes live at 10 AM PT, 12 PM CT, 1 PM ET. The easiest way to watch is by clicking right here to shoot over to Apple’s YouTube page.

If you are a true Apple head and don’t want to feed any more views to Google’s YouTube on Apple’s big day, take a trip to the Apple event website.

Remember to tune in to MarketScale.com later today to see soundbites from the tech industry’s leading thought leaders on what Apple’s updates mean for industry, consumers, investors, and innovators alike.

 

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Healthcare Talent Fix: Build Pipelines Early, Use Data, and Get the Experience Right
May 18, 2026

There’s a growing tension inside healthcare right now—between the people leaving the workforce and the patients still arriving every day. It’s a dynamic that leaders can no longer afford to ignore. The numbers make that clear: the Association of American Medical Colleges estimates that the U.S. could be short of as many as 86,000 physicians…

Read More
education
Just Thinking… About Federal Funds, Student Support, and the Future of Education with Eric Reaves
May 15, 2026

As conversations around the future of the U.S. Department of Education continue to intensify, educators and federal program leaders are facing mounting uncertainty about how federal funds will be managed, distributed, and regulated. At the same time, schools serving historically underserved students remain heavily reliant on programs like Title I and other federally…

Read More
trust
The Strongest Leaders Build Belief, Model Discipline and Earn Trust
May 14, 2026

Workplace leadership is under pressure: employees are continuing to disengage, and many managers are still trying to fix a trust problem with performance tactics. Gallup reported that U.S. employee engagement fell to 31% in 2024, its lowest level in a decade, and its research has found that managers account for at least 70% of…

Read More
medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More