Skip to content
MarketScale
‹ Back to Industries

Software & Technology

Generative AI is Pushing Human-Computer Interaction Closer to its Goal of Maximized Efficiency

Technological advancements in Generative AI (artificial intelligence) provide a significant opportunity to evolve human-computer interaction (HCI). Still, the path to get there is critical if there’s to be success, not resistance. WiMi Hologram Cloud is one company working on this evolution. Its Human-Computer Interaction (HCI) system that uses a hybrid vision model based on…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Tom Ongwere · AiChat GptGenerative AiHci
Share

Key takeaways

01

Technological advancements in Generative AI (artificial intelligence) provide a significant opportunity to evolve human-computer interaction (HCI).

02

Still, the path to get there is critical if there’s to be success, not resistance.

03

WiMi Hologram Cloud is one company working on this evolution.

Technological advancements in Generative AI (artificial intelligence) provide a significant opportunity to evolve human-computer interaction (HCI). Still, the path to get there is critical if there’s to be success, not resistance.

WiMi Hologram Cloud is one company working on this evolution. Its Human-Computer Interaction (HCI) system that uses a hybrid vision model based on computer vision and mixed reality, enabling real-time, natural interaction between users and computers. This development mirrors the strides made by OpenAI’s Chat GPT, an AI language model that is revolutionizing communication by providing personalized, human-like responses.

As these technologies evolve, they will transform various sectors, from gaming and education to customer support, making interactions more efficient and inclusive. However, as companies and industries embrace this transformative period in communication, the need for responsible AI usage becomes paramount, underscoring the importance of ethical considerations in developing and applying these advanced systems.

Tom Ongwere, Assistant Professor of Computer Science at The University of Dayton, doesn’t see AI as a takeover for humans but as a powerful tool that can help transform the HCI dynamic.

Tom’s Thoughts

“When we’re talking about the future of AI in HCI, I look and think about human-centered generative AI and not human-like AI. AI’s future in HCI is already here; we’re living it. But to better understand and respond to this question, I want to take us back to defining the goal of HCI.

Norman, in his work 1988, suggests that HCI should focus on developing functional systems that are usable, safe, and efficient for the end users. So, in other words, when we’re talking about efficiency, we need that users make a minimum effort to engage with these interfaces and have minimal errors in that process. AI is helping bring this goal to fruition.

So already, we see changes in how these interactive digital interfaces and technologies have been designed. We see the introduction of digital assistants or active actors in digital interfaces, to mention a few.

With that being said, I think that when we’re talking about the future of AI in HCI, I look and think about human-centered generative AI and not human-like AI. So, generative AI will help tackle a need to really understanding users’ behaviors, understanding their needs and preferences. And then, with that understanding, inform the design of interfaces and technologies and interactions that may engage human senses, such as vision, hearing, and touch, to bring about this enjoyable experience that every human would love when they’re using those technologies and when they are using any interactive digital interface that they may come by.”

Article by James Kent

About the author

Tom Ongwere
Tom OngwereAssistant Professor of Computer Science

Tom Ongwere obtained a Ph.D. in Health Informatics (2021) and a Master of Science in Informatics (2018) from Indiana University Bloomington ("IUB"). He also obtained a Master's degree in Computer Science (2015) and a Bachelor of Information Technology Honors Degree in Software Engineering (2014) from Polytechnic of Namibia. Furthermore, he obtained a Bachelor of Information Technology from St. Lawrence University in Uganda in 2011.

New to MarketScale?

MarketScale is the platform Software & Technology companies use to turn their own experts into content like this. Want the short overview?

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Enterprise AI hits an inflection point as companies rein in spending and demand real results

Enterprise AI hits an inflection point as companies rein in spending and demand real results

Enterprise AI is experiencing a shift as companies become more stringent with their budgets and prioritize tangible results. OpenAI has reported that over 40% of its revenue now comes from enterprise clients. This trend is leading to a reassessment of how AI investments are utilized in corporate environments.

  • 01Companies are tightening AI budgets and seeking real results.
  • 02OpenAI's enterprise revenue now exceeds 40%.
  • 03There is a shift towards efficiency in AI spending.

Jun 28, 2026

Strong AI governance can lower insurance premiums and board liability

Strong AI governance can lower insurance premiums and board liability

AI governance platforms in the insurance industry are proposed to offer benefits similar to those provided by responsible behavior in other insurance areas, like health and auto policies. The proponents argue that implementing strong AI governance can lead to lower insurance premiums for companies and reduce liability concerns for board members. This concept aligns with existing practices of rewarding safety and risk management measures with financial incentives.

  • 01AI governance can reduce insurance premiums.
  • 02Proper governance lowers board liability in companies.
  • 03Insurance rewards responsible risk management behavior.

Jun 26, 2026

Ascendion's CTO: Design thinking, not coding speed, is engineering's future

Ascendion's CTO: Design thinking, not coding speed, is engineering's future

Ascendion's CTO Wesley Pullin emphasizes that design thinking will lead the future of engineering instead of the pace of coding. With extensive experience in major software companies, Pullin's approach prioritizes innovative problem-solving strategies. His background at CloudBees has influenced his progressive outlook at Ascendion.

  • 01Design thinking is pivotal for the future of engineering.
  • 02Wesley Pullin has extensive experience in software development.
  • 03The Jenkins ecosystem was a significant part of Pullin's past work.

Jun 26, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Tom Ongwere
Tom Ongwere

Assistant Professor of Computer Science

Tom Ongwere obtained a Ph.D. in Health Informatics (2021) and a Master of Science in Informatics (2018) from Indiana University Bloomington ("IUB"). He also obtained a Master's degree in Computer Science (2015) and a Bachelor of Information Technology Honors Degree in Software Engineering (2014) from Polytechnic of Namibia. Furthermore, he obtained a Bachelor of Information Technology from St. Lawrence University in Uganda in 2011.