Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Generative AI is Pushing Human-Computer Interaction Closer to its Goal of Maximized Efficiency

Technological advancements in Generative AI (artificial intelligence) provide a significant opportunity to evolve human-computer interaction (HCI). Still, the path to get there is critical if there’s to be success, not resistance. WiMi Hologram Cloud is one company working on this evolution. Its Human-Computer Interaction (HCI) system that uses a hybrid vision model based on…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Tom Ongwere · AiChat GptGenerative AiHci
Share

Key takeaways

01

Technological advancements in Generative AI (artificial intelligence) provide a significant opportunity to evolve human-computer interaction (HCI).

02

Still, the path to get there is critical if there’s to be success, not resistance.

03

WiMi Hologram Cloud is one company working on this evolution.

Get featured

Want MarketScale to feature Software & Technology?

Book a 15-minute demo and we'll map your Software & Technology expertise to the content buyers are searching for.

Book a demo

Technological advancements in Generative AI (artificial intelligence) provide a significant opportunity to evolve human-computer interaction (HCI). Still, the path to get there is critical if there’s to be success, not resistance.

WiMi Hologram Cloud is one company working on this evolution. Its Human-Computer Interaction (HCI) system that uses a hybrid vision model based on computer vision and mixed reality, enabling real-time, natural interaction between users and computers. This development mirrors the strides made by OpenAI’s Chat GPT, an AI language model that is revolutionizing communication by providing personalized, human-like responses.

As these technologies evolve, they will transform various sectors, from gaming and education to customer support, making interactions more efficient and inclusive. However, as companies and industries embrace this transformative period in communication, the need for responsible AI usage becomes paramount, underscoring the importance of ethical considerations in developing and applying these advanced systems.

Tom Ongwere, Assistant Professor of Computer Science at The University of Dayton, doesn’t see AI as a takeover for humans but as a powerful tool that can help transform the HCI dynamic.

Tom’s Thoughts

“When we’re talking about the future of AI in HCI, I look and think about human-centered generative AI and not human-like AI. AI’s future in HCI is already here; we’re living it. But to better understand and respond to this question, I want to take us back to defining the goal of HCI.

Norman, in his work 1988, suggests that HCI should focus on developing functional systems that are usable, safe, and efficient for the end users. So, in other words, when we’re talking about efficiency, we need that users make a minimum effort to engage with these interfaces and have minimal errors in that process. AI is helping bring this goal to fruition.

So already, we see changes in how these interactive digital interfaces and technologies have been designed. We see the introduction of digital assistants or active actors in digital interfaces, to mention a few.

With that being said, I think that when we’re talking about the future of AI in HCI, I look and think about human-centered generative AI and not human-like AI. So, generative AI will help tackle a need to really understanding users’ behaviors, understanding their needs and preferences. And then, with that understanding, inform the design of interfaces and technologies and interactions that may engage human senses, such as vision, hearing, and touch, to bring about this enjoyable experience that every human would love when they’re using those technologies and when they are using any interactive digital interface that they may come by.”

Article by James Kent

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Tom Ongwere
Tom OngwereAssistant Professor of Computer Science

Tom Ongwere obtained a Ph.D. in Health Informatics (2021) and a Master of Science in Informatics (2018) from Indiana University Bloomington ("IUB"). He also obtained a Master's degree in Computer Science (2015) and a Bachelor of Information Technology Honors Degree in Software Engineering (2014) from Polytechnic of Namibia. Furthermore, he obtained a Bachelor of Information Technology from St. Lawrence University in Uganda in 2011.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic is preparing for a large IPO, comparable to SpaceX's record-setting one. This move is causing enterprise buyers to consider AI vendors as long-term critical infrastructure. The company's revenue run rate and policies are influencing this shift in procurement strategy.

  • 01Anthropic is planning an IPO that could rival SpaceX's in size.
  • 02Enterprise buyers are starting to view AI vendors as essential long-term infrastructure.
  • 03Anthropic's current revenue run rate and policies are driving changes in procurement approaches.

Aug 22, 2026

Airwallex’s $320 million Series H pushes fintech buying teams to price “autonomous finance” into payables and treasury RFPs

Airwallex’s $320 million Series H pushes fintech buying teams to price “autonomous finance” into payables and treasury RFPs

Airwallex has secured $320 million in Series H funding to enhance its agentic bookkeeping and wallet checkout solutions. This investment will prompt finance and IT teams to rethink payment stacks for better control. The focus on 'autonomous finance' suggests a shift towards more integrated financial operations.

  • 01Airwallex raised $320 million in Series H funding.
  • 02Finance and IT teams are encouraged to integrate clearer controls in payment stacks.
  • 03The concept of 'autonomous finance' is driving changes in financial operations.

Aug 21, 2026

Financial services will outspend most U.S. industries in 2026, and H1 B2B tech buying shows where the contracts are moving

Financial services will outspend most U.S. industries in 2026, and H1 B2B tech buying shows where the contracts are moving

The U.S. financial services industry is projected to have a tech budget of $495 billion by 2026. Recent tracking of B2B purchases indicates an acceleration in technology adoption in areas such as security and AI foundations. The financial sector is expected to outspend most other U.S. industries on technology.

  • 01U.S. financial services tech budgets are forecasted to reach $495 billion in 2026.
  • 02B2B purchases in H1 show rapid cycles in security and AI foundations.
  • 03The financial sector is set to outspend most U.S. industries on technology by 2026.

Aug 20, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Tom Ongwere
Tom Ongwere

Assistant Professor of Computer Science

Tom Ongwere obtained a Ph.D. in Health Informatics (2021) and a Master of Science in Informatics (2018) from Indiana University Bloomington ("IUB"). He also obtained a Master's degree in Computer Science (2015) and a Bachelor of Information Technology Honors Degree in Software Engineering (2014) from Polytechnic of Namibia. Furthermore, he obtained a Bachelor of Information Technology from St. Lawrence University in Uganda in 2011.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512