Engineering a ‘Simple’ Nanocoating Solution

 

Consumer reliance on personal technology devices isn’t dwindling any time soon. The average American spends 5.4 hours on their phone daily and that figure trends upwards for younger generations. If phones are nearly a permanent appendage, they should be able to withstand life, argues Zsolt Pulai, Executive Vice President of Technology and Engineering at HZO. He sat down with host Sean Heath for a new episode of the MarketScale Software and Technology Podcast.

“Three hundred million phones are lost each year to water damage and that’s costing the industry $100 billion,” Pulai said. “Everything from medical devices to automotive, there is a significant need for protecting these devices sensors and circuitry more than ever. Consumers need more protection.”

HZO’s proprietary nanocoating protects water-vulnerable electronics from moisture. The ultra-thin, nanoscale coating was engineered in-house — something that sets Salt Lake City-based HZO apart from the competition.

“If we design in-house, we don’t rely on other solution providers or vendors,” Pulai said. “That makes our work easier and more cost-effective.”

In-house engineering and production is part of Pulai’s core philosophy.

“We keep everything simple,” he said.

“We could not call ourselves engineers if we didn’t want to do more innovation,” Pulai said. “We are building new optimized machines and optimized processes. Everything is getting faster, smaller, cheaper.”

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Stop Chasing Titles, Build a Career That Matters – From a CAO
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many professionals are…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More
Denial Data
Turning Denial Data Into Action: How Healthcare Organizations Can Fight Back Against Payer Denials
March 5, 2026

Healthcare providers across the U.S. are facing a growing wave of claim denials that is putting pressure on already strained hospital finances. Industry research from the American Hospital Association shows that nearly 15% of medical claims submitted to private payers are initially denied, forcing hospitals and health systems to spend about $19.7 billion annually attempting…

Read More