Engineering a ‘Simple’ Nanocoating Solution

 

Consumer reliance on personal technology devices isn’t dwindling any time soon. The average American spends 5.4 hours on their phone daily and that figure trends upwards for younger generations. If phones are nearly a permanent appendage, they should be able to withstand life, argues Zsolt Pulai, Executive Vice President of Technology and Engineering at HZO. He sat down with host Sean Heath for a new episode of the MarketScale Software and Technology Podcast.

“Three hundred million phones are lost each year to water damage and that’s costing the industry $100 billion,” Pulai said. “Everything from medical devices to automotive, there is a significant need for protecting these devices sensors and circuitry more than ever. Consumers need more protection.”

HZO’s proprietary nanocoating protects water-vulnerable electronics from moisture. The ultra-thin, nanoscale coating was engineered in-house — something that sets Salt Lake City-based HZO apart from the competition.

“If we design in-house, we don’t rely on other solution providers or vendors,” Pulai said. “That makes our work easier and more cost-effective.”

In-house engineering and production is part of Pulai’s core philosophy.

“We keep everything simple,” he said.

“We could not call ourselves engineers if we didn’t want to do more innovation,” Pulai said. “We are building new optimized machines and optimized processes. Everything is getting faster, smaller, cheaper.”

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More
educator advocacy
Just Thinking… About How Rapid Shifts in AI and Policy Are Elevating the Need for Educator Advocacy in Texas Schools
December 3, 2025

Schools today are navigating a whirlwind of change, from new expectations in the job market to the growing influence of AI and the constant push to rethink accountability. That’s why conversations about educator advocacy matter so much right now. Texas, for example, ranks among the lowest ten states in per-pupil funding—even while boasting the seventh-strongest…

Read More
great leaders
Why Great Leaders Hire People Unlike Themselves
December 3, 2025

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

Read More
Automation
Just Thinking… About How Career and Technical Education Can Keep Up With AI and Automation
December 3, 2025

Automation and AI aren’t arriving someday—they’re already reshaping factory floors, logistics hubs, and technical workplaces right now. That shift is putting schools, especially Career and Technical Education (CTE) programs, on the spot: the jobs students are training for are evolving faster than most curricula. In its Future of Jobs Report 2025, the World Economic…

Read More