Why Quality Is the Cheapest Thing to Send Your Customers
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In a market where quality & customer service are paramount, Gates Concrete exemplifies integrating innovation with traditional manufacturing excellence. This strategic approach proves vital as the construction industry increasingly demands efficient, durable, and environmentally conscious materials. Gates Concrete’s dedication to quality & customer service reflects a broader industry trend toward improving manufacturing processes and…
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On this episode of the Through the Storm podcast, Dr. Travis Hearne talks with the CEO, Leadership Educator, Speaker, fitness professional and retired Marine, Marc (Rod) Rodriguez about how to become a successful business owner and how to bring your experience into how you lead. Marc Rodriguez is a thriving entrepreneur and a retired United…
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With hybrid work environments becoming the norm, businesses are constantly on the lookout for adaptable solutions for meeting spaces. With shifting needs in workspace design, flexibility and ease of setup are paramount. The latest innovation, the Acadia tabletop stand, is revolutionizing video-enabled meeting rooms, offering a construction-free setup that maintains aesthetics while reducing costs. How…
Additionally, representing quality every time leads to cost savings. DigiTech Founder and Owner Patric Coldewey joined this episode of Print Precision to share his thoughts on quality and its fiscal impact,“From my experience, quality is the cheapest thing you can do. High-quality every time, all the time. Thinking everyone wants a cheap sign isn’t true,” Coldewey said.Printers are more advanced than ever, and the right equipment is what turns out quality every time. That’s how to win the long game, according to Coldewey.“The goodwill that quality builds equals return business. The problem is thinking it’s ‘good enough’ for the application. That’s not a formula that’s working right now,” Coldewey noted.
A mentality of the output being average isn’t going to lead to success. After all, most people don’t remember average. They do remember high-quality. Many print companies believe that the only way to cut costs is by diminishing the quality. Coldewey said it’s a fallacy and that his customers that are all-in on quality are reaping the benefits.
The commitment to quality in every job drives revenue generation and offsets other costs. First, companies are more likely to retain customers and get repeat business. Second, with happy customers and word of mouth, marketing costs can be more impactful. After all, if an organization invests ad dollars to convert a customer who receives a sub-par product, all that money will be for naught.
Meeting customer expectations includes many elements, but quality is at the top, and there’s no substitute for it.
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