Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Security Initiatives That We Would Have Seen At ISC West

While some facets of security stay the same, like the use of detection systems and video surveillance, technology changes the standards security measures should meet. As ISC West has been postponed due to the Coronavirus, Joseph Gittens, Director of Standards at the Security Industry Association (SIA), updated Marketscale host Daniel Litwin on standards initiatives in…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · CoronavirusCovid-19Daniel Litwin VideoIsc West
Share
Security Initiatives That We Would Have Seen At ISC West

Key takeaways

01

While some facets of security stay the same, like the use of detection systems and video surveillance, technology changes the standards security measures should meet.

02

As ISC West has been postponed due to the Coronavirus, Joseph Gittens, Director of Standards at the Security Industry Association (SIA), updated Marketscale host Daniel Litwin on standards initiatives in…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

While some facets of security stay the same, like the use of detection systems and video surveillance, technology changes the standards security measures should meet. As ISC West has been postponed due to the Coronavirus, Joseph Gittens, Director of Standards at the Security Industry Association (SIA), updated Marketscale host Daniel Litwin on standards initiatives in the security industry.

One of the emphases of security standards is verification. “Standards don’t lead to interoperability unless there’s a way to tell if vendors are implementing it correctly,” explained Gittens. The SIA is focusing on OSDP, a type of control access protocol, to improve functionality and security while also creating a way for companies to prove they are using security technology up to standard specifications.

Gittens also highlighted that as verification programs are developed to enhance interoperability in the industry, it’s important to develop both base standards and unique profiles. For example, the standard profile for a unique use case like government implementation will be different from the profile for banks using the same security systems.

Another trend in security initiatives is 5G. Gittens explained that in the security industry, “use cases will mostly be around public safety.” Video surveillance in cities, for example, requires a lot of bandwidth so 5G will affect infrastructure and technology surrounding these systems. The SIA “will be focusing in next 18 months,” said Gittens, on smart cities and how to educate people on and support the implementation of 5G in smart cities.

Tune in for more details and keep watch for the announcement of a new date for ISC West. For more updates and information about security, standards, and technology, check out Marketscale Software & Electronics.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

System integrators decide whether factory tech pays off, Smart Industry argues

System integrators decide whether factory tech pays off, Smart Industry argues

Smart Industry's Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing operations and workflows. Its summer coverage on upskilling, institutional knowledge and a Deloitte and Manufacturing Institute technician report points the same way. The payoff sits in the integration budget.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have deployed digital twins and 42% plan to, so most of the integration work in that market is still ahead, not behind.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

OpenAI is now running ChatGPT ads that invite users to open a chat with the advertiser, with Wayfair among the first brands spotted using the format, Ad Age reports. Advertisers still receive only aggregated impressions and clicks. For retailers, the media buy now comes with a conversation to staff, while OpenAI's Plus, Pro, Business and Enterprise tiers stay ad-free.

  • 01A ChatGPT ad that ends in a brand chat turns a media buy into a staffing and automation question: something on the retailer's side has to answer the shopper.
  • 02Advertisers get aggregated impressions and clicks only; the conversational intent that triggered the ad stays inside OpenAI, so attribution will be coarser than keyword-level search data.
  • 03Ads run only on ChatGPT's free and $8 Go tiers. Plus, Pro, Business and Enterprise plans are excluded, so licensed company workspaces should not see them if that policy holds.

Sep 18, 2026

Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' enterprise AI coverage as of Sept. 16 includes a John Koetsier piece reporting only 6% of companies get value from AI. Its curated highlights say enterprises are moving to a mix of frontier, open and specialized models, with attention shifting to governance and security. Gartner's 2028 forecasts point the same way.

  • 01A 6% value rate, as reported by Forbes, is a usable benchmark: any enterprise that can show a measured return on an AI deployment is already in a small minority.
  • 02Gartner's 2025 baseline has specialized generative AI models at $1.1 billion of $14.2 billion in model spending, yet it forecasts they will be more than half of what enterprises use by 2028; architectures that cannot route work across several models will fight that shift.
  • 03The sharper question for a platform contract now is who owns AI governance and security, since Gartner's keynote called for a dedicated AI leader and MIT Sloan Management Review lists ownership of data and AI as an unresolved 2026 issue.

Sep 17, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512