Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Spotify Will Cut About 6% of Jobs in Latest Tech Layoffs

(Bloomberg) — Spotify Technology SA is planning to cut about 6% of its employees, joining a slew of technology companies from Amazon.com Inc. to Meta Platforms Inc. in announcing job cuts to lower costs. The move was announced in a filing Monday morning, confirming reports from over the weekend that there would be job cuts….

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · 2023 Job TrendsLayoffsRemote WorkSpotify
Share
Spotify Will Cut About 6% of Jobs in Latest Tech Layoffs

Key takeaways

01

(Bloomberg) — Spotify Technology SA is planning to cut about 6% of its employees, joining a slew of technology companies from Amazon.com Inc.

02

in announcing job cuts to lower costs.

03

The move was announced in a filing Monday morning, confirming reports from over the weekend that there would be job cuts….

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

(Bloomberg) —

Spotify Technology SA is planning to cut about 6% of its employees, joining a slew of technology companies from Amazon.com Inc. to Meta Platforms Inc. in announcing job cuts to lower costs.

The move was announced in a filing Monday morning, confirming reports from over the weekend that there would be job cuts. The music streaming giant has about 9,800 employees, according to its third-quarter earnings report. Spotify laid off 38 staff from its Gimlet Media and Parcast podcast studios in October.

Tech companies added to their headcounts during the pandemic but were forced to make reductions in response to diminished advertising revenue and a shaky economic outlook. Amazon, Meta and Microsoft Corp. were among the biggest companies to announce staff reductions recently, while Google parent Alphabet Inc. said Friday it will cut about 12,000 jobs, more than 6% of its global workforce.

Spotify said in the filing that Dawn Ostroff, chief content and advertising business officer, will leave the company as part of a broader reorganization. Alex Norström, currently chief freemium business officer, and Gustav Söderström, currently chief research & development officer, will each take on additional responsibilities as co-presidents of the company.

The shares rose 3.9% in early trading at 7:15 a.m. in New York. The stock had lost 58% of its value since the end of 2021.

Spotify made a massive commitment to podcasting beginning in 2019. It spent over a billion dollars on acquiring podcast networks, creation software, a hosting service and the rights to popular shows like The Joe Rogan Experience and Armchair Expert.

Still, the investments have tested investors’ patience. Shares tumbled last year as investors questioned when they’d begin seeing returns. Spotify executives said in June its podcast business would become profitable in the next one to two years.

(Updates with company confirmation starting in first paragraph.)

By Ashley Carman and Kamaron Leach

–With assistance from Richard Clough.

© 2023 Bloomberg L.P.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

AeroVironment Wins $464.8M Army Laser Deal, First LOCUST Export Order

AeroVironment Wins $464.8M Army Laser Deal, First LOCUST Export Order

On Sept. 2, 2026, AeroVironment announced a $464.8 million U.S. Army contract for the Enduring-High Energy Laser program built on its LOCUST laser system. On Sept. 8, 2026, the company announced its first international purchase order for LOCUST, valued at more than $50 million.

  • 01$464.8 million Army contract for LOCUST X3 systems structured as an Other Transaction Agreement, with deliveries planned over the next few years
  • 02LOCUST X3 is a 30-kilowatt platform-agnostic system planned for JLTV and palletized configurations, with Infantry Squad Vehicle integration still under evaluation
  • 03AeroVironment received its first international purchase order for over $50 million but has not disclosed the customer or delivery timeline

Sep 13, 2026

Survey: AI Boosts Productivity, but Few Firms See Profit Impact

Survey: AI Boosts Productivity, but Few Firms See Profit Impact

McKinsey's 2026 survey found 80% of respondents said AI improved their individual productivity, but only 37% reported AI contributing to their organization's EBIT, a share essentially unchanged from the prior year. Deloitte's parallel 2026 research found companies split between surface-level AI use (37%), redesigning key processes (30%), and deeper transformation of products or business models (34%).

  • 01Most respondents say AI has boosted their individual productivity, but only 37% say it has contributed to their organization's EBIT.
  • 02Enterprises report individual productivity gains from AI, but most have yet to see it contribute to earnings.
  • 03There is a disconnect between productivity gains from AI and actual profit impacts.

Sep 13, 2026

Sanity Adds Agent Context to Its Content Platform

Sanity Adds Agent Context to Its Content Platform

On March 4, 2026, Sanity announced a set of AI features, including Agent Context, Content Agent, Functions, an Agent API, and an MCP server, according to PR Newswire. The release also cited Complex and loveholidays as customer examples of the platform in use.

  • 01Agent Context compresses Sanity schema so AI agents translate natural-language requests into queries, rather than relying on embeddings
  • 02Sanity's Content Agent automates editorial operations like auditing pages, identifying gaps, and staging updates within existing workflows
  • 03External AI agents access structured content through an MCP server with governed access, reducing duplicate data stores and custom integration work

Sep 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512