What a Sprint & T-Mobile Merger Means for Carriers and Consumers: Ratified

 

By early February, we should know whether or not the carrier industry will be left with three key players: AT&T, Verizon, and on the horizon, a merged Sprint and T-Mobile.

The merger, though it’s been approved by the DOJ and the FCC, has been tied up in a lawsuit issued by state attorneys general from over a dozen states, who claim the merger would be anti-competitive for the carrier market.

Why are the two companies, Sprint and T-Mobile, trying to merge, what’s the context behind the lawsuit, and what are the potential long-lasting effects for the industry?

On this episode of Ratified, a MarketScale show on the intersection of business and policy, Voice of B2B Daniel Litwin dives into the proposed merger of the mobile giants and the implications such a merger would have on the wider world of communication.

Litwin was joined by Lawrence J. White, a Robert Kavesh Professor of Economics at the NYU Stern School of Business, and by Hugh Odom, who serves as the president of cell-tower consulting firm Vertical Consultants. Odom also served as an attorney for AT&T’s Western U.S. Region for a decade.

White, with his extensive expertise in anti-trust economics, offered his perspective on the specifics of the U.S. Department of Justice’s proposed remedy, the reversal of initial pushback from the DOJ via the addition of Dish as a fourth carrier, and why White views the proposed solution as insufficient.

Odom then joined Litwin to offer the industry’s perspective – as an expert knee-deep in the telecom industry, Odom spoke to the potential positive and negative impacts of such a high-profile merger, how carriers, infrastructure and consumers will feel the effects of the partnership, and more.

For more on Ratified, follow Daniel Litwin on Twitter at @VoiceOfB2B and subscribe to MarketScale Radio on Apple Podcasts and Spotify.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More