Talk Human to Me: The Future of Voice Technology

Kenneth Sutton, CEO of Yobe, Inc began his company as a business focused on frequency analysis and autism. The goal was to figure out ways for people with autism who found music frequencies in confined spaces to enjoy the music. Sutton’s friend found a way to manipulate frequencies to a more tolerable level. Sutton shared his story and the evolution of Yobe with host Shelby Skrhak.

And while Sutton and his friend stumbled upon a great idea and potential solution, they needed to make their process scalable. Combining broadcast studio know-how with IP, they created sophisticated AI data processing algorithms and enhanced music in real-time.

“Just because you built something doesn’t mean the market cares,” Sutton said. “What we found out was the music market had bigger problems than fidelity. So, we pivoted into voice. Our artificial intelligence style and our ability to track different types of biometrics like voice were uniquely suited to solve what we call the cocktail party problem, which is the actual scientific term of the signal-to-noise issues you have sometimes when talking to a device, and it’s noisy.”

Sutton recognized the voice technologies deployed in everyday use over the past several years were limited. Still, as more and more people grow accustomed to using devices such as Siri and Alexa, the easier it is to increase new solutions.

“What we’re finding that’s weaving itself into the conversation is this thing we call the human standard, which is, we know how a device is supposed to respond to us because we talk to people all the time,” Sutton said. “We don’t get upset when our devices don’t work when it’s crazy noisy and real loud. We get upset when they don’t respond the way a human would when a human was in the same environment.”

Follow us on social media for the latest updates in B2B!

Image

Latest

customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More
Image
The Retrofit Advantage: B2B Renovation Strategies Powering Retail, Healthcare, Sports, IoT, Energy, ProAV, Engineering, and Construction
January 20, 2026

Innovation is no always a new build. In B2B, the fastest return often comes from upgrading existing facilities without pausing operations for months. Renovation and retrofit projects have become a core business lever because they influence measurable outcomes: energy consumption, staff productivity, customer throughput, uptime, safety, compliance, and lifecycle maintenance costs. Below is a B2B…

Read More