Talk Human to Me: The Future of Voice Technology

Kenneth Sutton, CEO of Yobe, Inc began his company as a business focused on frequency analysis and autism. The goal was to figure out ways for people with autism who found music frequencies in confined spaces to enjoy the music. Sutton’s friend found a way to manipulate frequencies to a more tolerable level. Sutton shared his story and the evolution of Yobe with host Shelby Skrhak.

And while Sutton and his friend stumbled upon a great idea and potential solution, they needed to make their process scalable. Combining broadcast studio know-how with IP, they created sophisticated AI data processing algorithms and enhanced music in real-time.

“Just because you built something doesn’t mean the market cares,” Sutton said. “What we found out was the music market had bigger problems than fidelity. So, we pivoted into voice. Our artificial intelligence style and our ability to track different types of biometrics like voice were uniquely suited to solve what we call the cocktail party problem, which is the actual scientific term of the signal-to-noise issues you have sometimes when talking to a device, and it’s noisy.”

Sutton recognized the voice technologies deployed in everyday use over the past several years were limited. Still, as more and more people grow accustomed to using devices such as Siri and Alexa, the easier it is to increase new solutions.

“What we’re finding that’s weaving itself into the conversation is this thing we call the human standard, which is, we know how a device is supposed to respond to us because we talk to people all the time,” Sutton said. “We don’t get upset when our devices don’t work when it’s crazy noisy and real loud. We get upset when they don’t respond the way a human would when a human was in the same environment.”

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More