Talk Human to Me: The Future of Voice Technology

Kenneth Sutton, CEO of Yobe, Inc began his company as a business focused on frequency analysis and autism. The goal was to figure out ways for people with autism who found music frequencies in confined spaces to enjoy the music. Sutton’s friend found a way to manipulate frequencies to a more tolerable level. Sutton shared his story and the evolution of Yobe with host Shelby Skrhak.

And while Sutton and his friend stumbled upon a great idea and potential solution, they needed to make their process scalable. Combining broadcast studio know-how with IP, they created sophisticated AI data processing algorithms and enhanced music in real-time.

“Just because you built something doesn’t mean the market cares,” Sutton said. “What we found out was the music market had bigger problems than fidelity. So, we pivoted into voice. Our artificial intelligence style and our ability to track different types of biometrics like voice were uniquely suited to solve what we call the cocktail party problem, which is the actual scientific term of the signal-to-noise issues you have sometimes when talking to a device, and it’s noisy.”

Sutton recognized the voice technologies deployed in everyday use over the past several years were limited. Still, as more and more people grow accustomed to using devices such as Siri and Alexa, the easier it is to increase new solutions.

“What we’re finding that’s weaving itself into the conversation is this thing we call the human standard, which is, we know how a device is supposed to respond to us because we talk to people all the time,” Sutton said. “We don’t get upset when our devices don’t work when it’s crazy noisy and real loud. We get upset when they don’t respond the way a human would when a human was in the same environment.”

Follow us on social media for the latest updates in B2B!

Image

Latest

design
Where Design Meets Durability: Why Commercial Surfaces Must Support Safety, Cleanability, and Long-Term Value
June 8, 2026

When a commercial space fails, it often fails quietly: a lobby floor that becomes slippery when wet, a hotel bathroom that is difficult to clean, a healthcare surface that cannot withstand constant disinfection, or an office finish that looks great until afternoon glare makes the room uncomfortable. These are not purely aesthetic problems; they are…

Read More
creative career
Crafted Journey How To: Building a Creative Career Across Scripts, Stages, and Sound
June 8, 2026

Creative careers rarely move in a straight line, especially for writers working across stage, screen, audio, books, and independent film. Sustaining that kind of life often means finding opportunities wherever they appear, building a strong network, staying open to different formats, and saying yes to collaborations that can lead somewhere unexpected. The stakes are…

Read More
EMR
EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry
June 8, 2026

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As…

Read More
radiology
Growing Without Compromise: How Vision Radiology Balances Scale, AI, and Clinical Quality
June 4, 2026

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

Read More