Talk Human to Me: The Future of Voice Technology

Kenneth Sutton, CEO of Yobe, Inc began his company as a business focused on frequency analysis and autism. The goal was to figure out ways for people with autism who found music frequencies in confined spaces to enjoy the music. Sutton’s friend found a way to manipulate frequencies to a more tolerable level. Sutton shared his story and the evolution of Yobe with host Shelby Skrhak.

And while Sutton and his friend stumbled upon a great idea and potential solution, they needed to make their process scalable. Combining broadcast studio know-how with IP, they created sophisticated AI data processing algorithms and enhanced music in real-time.

“Just because you built something doesn’t mean the market cares,” Sutton said. “What we found out was the music market had bigger problems than fidelity. So, we pivoted into voice. Our artificial intelligence style and our ability to track different types of biometrics like voice were uniquely suited to solve what we call the cocktail party problem, which is the actual scientific term of the signal-to-noise issues you have sometimes when talking to a device, and it’s noisy.”

Sutton recognized the voice technologies deployed in everyday use over the past several years were limited. Still, as more and more people grow accustomed to using devices such as Siri and Alexa, the easier it is to increase new solutions.

“What we’re finding that’s weaving itself into the conversation is this thing we call the human standard, which is, we know how a device is supposed to respond to us because we talk to people all the time,” Sutton said. “We don’t get upset when our devices don’t work when it’s crazy noisy and real loud. We get upset when they don’t respond the way a human would when a human was in the same environment.”

Follow us on social media for the latest updates in B2B!

Image

Latest

continuous improvement in education
Continuous Improvement in Education: If You Want Different Outcomes, Change the System
February 24, 2026

School systems across the country are under mounting pressure to improve student outcomes while navigating shifting standards, staffing shortages, and rising expectations around accountability. Yet many reform efforts fall short because they are fragmented and short-term. According to Learning Forward’s Standards for Professional Learning, sustained and job-embedded professional learning is linked to improved educator…

Read More
growing with sales
Get Vertical! Growing with Sales for Success
February 24, 2026

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Read More
All Blacks
Standards, Identity, and Legacy: Leadership Lessons from the All Blacks and Other Elite Teams with James Kerr
February 23, 2026

Dynasties are rare. Most teams rise, win for a season, and fade. A superstar retires. A coach leaves. The chemistry shifts. What once felt inevitable suddenly looks fragile. Sustained excellence is far harder than a single championship run — it requires standards that survive ego, systems that outlast individuals, and a culture strong enough to…

Read More
governance
Exploring the Intersection of Board Governance, Community Engagement and Creativity with Ann Margolin
February 23, 2026

Behind every city vote, hospital budget or zoning decision is a leader navigating tough, often conflicting priorities. Right now, public leaders are operating in an environment of rising healthcare costs, workforce shortages and heightened community expectations—especially within safety-net systems that collectively provide billions in uncompensated care each year. The stakes are real—they affect patients…

Read More