The Bites on Bytes Month in Review

MarketScale is committed to covering the stories and trends that impact B2B industries. In this month in review, we take a look back at a few of the stories that had an impact in Software & Technology and IoT.

 

Featured Stories:

 

Understanding MiCA: EU’s Next Steps Toward a Greener Cryptomining Market

The cryptocurrency industry is preparing to welcome its newest set of regulations from the largest ruling body to date, as 27 countries adopt a “uniform legal framework for crypto-assets.” The EU passed its Markets in Crypto-assets (MiCA) bill on March 14, a first draft of rules covering previously unregulated aspects of the crypto market in Europe, from legal supervision and certainty of assets to rules around the introduction of new stablecoins to the market.

And Back to the Edge

The next big solution in the computing space is the “edge.”

When you think of the word “edge,” thoughts of the end of an object or place immediately come to mind, like the blade of a knife or cliff of a mountain. In this application, however, the “end” actually means the start.

While cloud computing continues to serve its purpose of storing a computer’s system resources on-demand, its ease of use for performing and relaying data back involves much traversing.

 

The Evolution of the Cellular Network

The cellular network evolution is miles ahead of its early 2G and 3G days. One of the industry leaders of that evolution is Digi InternationalHarald Remmert, CTO for Cellular Solutions at Digi International spoke with Infinite IoT’s Mat Ackley and provided insights into that journey, today’s technical advancements, and the future of cellular networks.

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influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

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workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

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belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

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professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

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