Fiberside Chat: The Evolution of GIS in the Telecom Industry

 

Fifteen years ago, the role of GIS in telecommunications networks was somewhat limited. Still, Michael Measels, VP Product Management, 3-GIS, and Patrick Huls, Senior Solutions Engineer at Esri, believe it’s a much different story.

The migration from desktop-based to web-based operations took its time, but now the telecom world is ready to adapt cloud-based GIS technology solutions.

“GIS has always been a support tool, maybe for the design, maybe for the physical network,” Huls said. “A lot of that still happens today behind the scenes. But I think what we’re seeing is a trend where GIS and location are becoming more and more important in the industry, and that is because of the evolving networks of the communications network.”

With the advent of 5G and the complexity of today’s network architecture, designers need spatial tools to handle mapping and designing these networks from anywhere. GIS provides that assistance network designers need.

“Location is a driver to planning and engineering these networks as more complex technologies come into play,” Measels said. “Now, as this convergence between wired and wireless networks happens, we see the necessity and interlock between these two entities with customers more and more.”

“As companies move towards GIS-based ecosystems to deliver their telecommunications services, they ultimately see the benefit by meeting these build-outs at scale,” Measels said. “Building out at scale is the idea of being able to provide service to customers as quickly as possible that either haven’t had it, were dissatisfied with their existing service provider, or were not getting the necessarily required speeds in today’s digital economy.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software and Technology Industry.

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

pcp
PCP Attribution Analysis
May 22, 2025

Dr. Sam Ambewadikar, RVP and Medical Director at Anthem National Accounts, joins Brent to unpack the power of primary care attribution analysis—a tool he helped pioneer to spotlight the clinical and financial impact of members not having an established PCP. Drawing from his background as a practicing pediatrician and claims analytics leader, Dr. Sam shares…

Read More
sydney health
Sydney Health Demo
May 22, 2025

In this episode, Christina Firouztash, Executive Advisor of Digital Solutions at Anthem, gives a dynamic walkthrough of the Sydney Health app—Anthem’s flagship digital member experience. Christina showcases how Sydney delivers personalized, simple, and equitable navigation across benefits, including virtual care, pharmacy, financial transparency, and social services access. From contextual chatbots and ID card access to…

Read More
pharmacy
Pharmacy Part 1
May 22, 2025

In this episode, Brent chats with Katie Brennan, National Sales Director at CarelonRx, about making pharmacy benefits more accessible, consistent, and member-friendly. Katie spotlights Carelon new advanced home delivery model, which brings the pharmacy counter—and the pharmacist—into the member’s home. With fewer retail pharmacies offering extended hours and many patients lacking reliable transportation, CarelonRx is…

Read More
inclusive care
Inclusive Care
May 22, 2025

Sammy Gonzalez, Regional Vice President at Elevance Health, joins Brent for a deeply personal and impactful conversation on health equity and inclusive care. Sammy shares a powerful story of medical misdiagnosis tied to cultural assumptions, underscoring how bias—even unintentional—can hinder care quality. He highlights Elevance’s work to improve diversity in provider networks, enhance cultural competency,…

Read More