The Necessity of BOPIS in Today’s Retail Environment

 

To survive in today’s challenging retail environment, businesses need to get creative. BOPIS, or buy online pick up in-store, offers are no longer a differentiator in the retail space; they are a necessity.

How are retailers making their BOPIS services stand out as more and more in the industry turn to this option to stay ahead? Craig Bloomfield, Global Development Director of Pickup Solutions for Acrelec, provided his insights.

At this stage of the game, Bloomfield said it’s more about how a retailer offers click and collect, not should a retailer offer click & collect.

“It’s become a huge part of everyday consumer lifestyles. People crave the convenience that collecting from a store brings,” Bloomfield said. “It’s now about how easy you make it for customers and how simple it is for them to use.”

With the COVID-19 pandemic causing many retailers to shift how they operate, click and collect is one way the industry continues to offer value to consumers when many cannot go shopping inside the store.

“The retailers that, day in and day out, provide us with our food and our essentials have really had to up their game,” Bloomfield said. “What we’ve seen is the growth in online demand has manifested itself in huge proportions. The adoption has gone through the roof.”

Even after the pandemic subsides, a new quantity of digital customers will exist.
“People who perhaps didn’t know about online ordering and collecting in store, didn’t see the convenience or hadn’t had the chance to utilize it; we’ve created a lot of new customers,” Bloomfield said. A huge concern for retailers is not rolling out a proper BOPIS service.

“A poor experience is equally important, if not more so than a good experience,” Bloomfield said. “Customers have so much choice of who they shop with, how they shop and where they shop, that, if retailers are not living up to this high standard of expectations that consumers set nowadays, consumers can vote with their feet and go somewhere else.”

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Linda Shively
Turning Loss into Light: Linda Shively’s Mission to Help Others Heal
October 24, 2025

Sometimes life changes us in ways we never expected. Moments of loss, challenge, or transition can leave us wondering who we are now and what comes next. This episode of Crafted Journeys is about that quiet, powerful process of finding our way back to joy—one thoughtful step at a time. How do we begin again…

Read More
Bouvet Island
To the Edge of the World: The 3Y0K Bouvet Island DXpedition and Its Youngest Explorer
October 23, 2025

In February 2026, an international team of 24 amateur radio operators will embark on a bold mission to one of the most remote and inhospitable places on Earth—Bouvet Island. Among the world’s most isolated islands, Bouvet offers no harbor, no shelter, and no easy way in. Yet from this icy outpost in the South…

Read More
DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 2)
October 23, 2025

Few places on Earth are as inaccessible—and as coveted by amateur radio operators—as Bouvet Island. Located in the South Atlantic, this uninhabitable rock has long been regarded as the “Mount Everest of DXpeditions.” According to the DXCC Most Wanted List, Bouvet ranks near the very top of sought-after contacts, making every attempt to activate…

Read More
DXpedition
Icom Powers 3Y0K: Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island (Part 1)
October 23, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More