The Necessity of BOPIS in Today’s Retail Environment

 

To survive in today’s challenging retail environment, businesses need to get creative. BOPIS, or buy online pick up in-store, offers are no longer a differentiator in the retail space; they are a necessity.

How are retailers making their BOPIS services stand out as more and more in the industry turn to this option to stay ahead? Craig Bloomfield, Global Development Director of Pickup Solutions for Acrelec, provided his insights.

At this stage of the game, Bloomfield said it’s more about how a retailer offers click and collect, not should a retailer offer click & collect.

“It’s become a huge part of everyday consumer lifestyles. People crave the convenience that collecting from a store brings,” Bloomfield said. “It’s now about how easy you make it for customers and how simple it is for them to use.”

With the COVID-19 pandemic causing many retailers to shift how they operate, click and collect is one way the industry continues to offer value to consumers when many cannot go shopping inside the store.

“The retailers that, day in and day out, provide us with our food and our essentials have really had to up their game,” Bloomfield said. “What we’ve seen is the growth in online demand has manifested itself in huge proportions. The adoption has gone through the roof.”

Even after the pandemic subsides, a new quantity of digital customers will exist.
“People who perhaps didn’t know about online ordering and collecting in store, didn’t see the convenience or hadn’t had the chance to utilize it; we’ve created a lot of new customers,” Bloomfield said. A huge concern for retailers is not rolling out a proper BOPIS service.

“A poor experience is equally important, if not more so than a good experience,” Bloomfield said. “Customers have so much choice of who they shop with, how they shop and where they shop, that, if retailers are not living up to this high standard of expectations that consumers set nowadays, consumers can vote with their feet and go somewhere else.”

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

2024
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
December 1, 2023

In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]

Read More
verizon business group
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
December 1, 2023

A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]

Read More
aspects
Mark Tina Highlights Three Pillars of Success in Verizon’s Partner Network
December 1, 2023

For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]

Read More