The New Normal is Business Unusual

Doug Bannister, Founder and Chief Technology Officer of Omnivex Corporation, has seen his fair share of business-altering events in the near 30 years his company’s been in business. But Bannister admits he’s experienced nothing quite like the ongoing pandemic that’s changed the way every company does business. In this time of COVID-19, what does the new normal even look like?

“If this event took place 10 years ago, technology was nowhere near where it is now,” Bannister said.

Many of the web conferencing tools people are using to communicate now were not available even five years ago. And Bannister pointed out everything from grocery orders to movie watching is under a rapid change where people are doing more things online, and through apps, that they previously did in person. Online education tools are another area that is transforming as the pandemic goes on.

During this time of rapidly changing events and information, Bannister said the most important thing for businesses to do is to provide reliable, consistent, and continual communication with their workers and their customers.

“All of these people in business now working remotely have put a magnifying glass on areas we never really focused on before,” Bannister said.

It is crucial to re-examine how we communicate under these new sets of circumstances.

If there is a silver lining to all of this, Bannister believes live-altering global events such as the current pandemic bring forth technological enhancements and behavioral changes that transform the way business moves forward. The new normal may be in flux, but one thing’s for sure: humans are adaptable and will make the change.

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