Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Verizon Amplifies Support for Partner Networks in Evolving Telecom Landscape

In a rapidly evolving telecommunications landscape, the role of partner networks has never been more critical. As businesses strive for greater connectivity and technological integration, the focus shifts towards strengthening these essential alliances. A recent video featuring Bryan Barretto, Managing Partner of Verizon Business, sheds light on the company’s strategic efforts to bolster its Partner…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Sonia Gossai · Bryan BarrettoGeneral Electric CompanyTelecommunications LandscapeVerizon Business
Share

Key takeaways

01

In a rapidly evolving telecommunications landscape, the role of partner networks has never been more critical.

02

As businesses strive for greater connectivity and technological integration, the focus shifts towards strengthening these essential alliances.

03

A recent video featuring Bryan Barretto, Managing Partner of Verizon Business, sheds light on the company’s strategic efforts to bolster its Partner…

In a rapidly evolving telecommunications landscape, the role of partner networks has never been more critical. As businesses strive for greater connectivity and technological integration, the focus shifts towards strengthening these essential alliances.

A recent video featuring Bryan Barretto, Managing Partner of Verizon Business, sheds light on the company’s strategic efforts to bolster its Partner Network. Berroto discusses the comprehensive approach Verizon is adopting to enhance support for its current members. This initiative is highlighted by the doubling of efforts within the channel management teams across both wireline and wireless sectors. Particularly within the General Electric Company (GE, there’s a concerted push for increased collaboration at multiple levels — from channel to account management, ensuring a more cohesive partnership experience.

About the author

SG
Sonia Gossai

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple has overtaken Nvidia to become the world's most valuable company, valued at $4.91 trillion, due to a shift in tech investments towards its ecosystem. This change underscores a longer-term preference for stable ecosystems over AI infrastructure in enterprise strategies.

  • 01Apple is valued at $4.91 trillion, surpassing Nvidia.
  • 02Investment is shifting from AI infrastructure to durable technology ecosystems.
  • 03Enterprise strategies may need to focus more on stable technology ecosystems.

Jul 17, 2026

Databricks raises $3 billion at $188 billion valuation, with Coatue leading its second round of 2026

Databricks raises $3 billion at $188 billion valuation, with Coatue leading its second round of 2026

Databricks has raised $3 billion in a funding round led by Coatue, increasing its valuation to $188 billion. This marks a 40% increase from its previous valuation of $134 billion just months ago. The funding is intended for acquisitions and further expansion of its AI platform.

  • 01Databricks raised $3 billion led by Coatue, reaching a new valuation of $188 billion.
  • 02The company's valuation rose by 40% from $134 billion in a few months.
  • 03The funds will be used for acquisitions and expanding Databricks' AI platform.

Jul 17, 2026

Enterprise AI adoption is surging, but workforce readiness is sliding backward

Enterprise AI adoption is surging, but workforce readiness is sliding backward

AI integration is widespread in enterprises, with 57% reporting its use in operations. However, there is a decline in both workforce confidence and the achievement of business goals. There is a need for companies to address underlying issues affecting these areas.

  • 01AI is integrated into 57% of enterprises.
  • 02Workforce confidence is decreasing despite high AI adoption.
  • 03Business goal attainment is not improving with AI use.

Jul 17, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SG
Sonia Gossai

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512