Why Water Use Can Be As Important As Energy Consumption

When choosing a location, data centers often look for a location close to their end customers and one where there’s cheap electricity.

Water was an afterthought, said Pedro Sancha, Senior Vice President and General Manager of Nalco Water, but that’s beginning to change.

With water needed to cool the data center, companies were bringing in Nalco after realizing they didn’t have the right permits or hadn’t worked out a way to bring in water effectively at all. Now it’s a main consideration when constructing the data center in the first place.

“They’re more proactive. They’re starting to engage us early in the process before they even decide where they’re going to build a data canter,” Sancha said.

Some are thinking big, like the Nalco client taking water from nature, utilizing it, cleaning it and putting it back into the world. Others are simply looking to be a bit more environmentally friendly or better understand how to lower costs. Many data centers are still using potable water, competing with average citizens for the general water supply.

“We do have technologies that help you optimize your cooling systems. Beyond choosing the right locations and the right cooling technology, there are ways existing data centers already can significantly reduce their water use,” Sancha said. “The irony is we need a lot of water to cool those data centers and support the technology revolution, but we also can use that technology to manage water in a smart way. That’s the full circle.”

Like the water cycle that brings us the precious resource to earth, it’s possible technology will help us create a positive loop, as well. For now, we can take heart that data centers are beginning to consider the implications of their setup on the aquatic world.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risks can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More