What a Difference a Font Makes

Creative professionals know the importance typography and fonts make to the success of a project. Host Toby Martin tapped three creative professionals to talk shop on typography.

In the discussion, Laura Lothrop and Jeff Boyce, two Art Directors from CMD, joined Extensis’s Creative Director, Kerry Gelhar.

Lothrop, Boyce and Gelhar all share a passion for art and design that bloomed at a young age and pursued it as a professional career. One other commonality these creatives all have is the need for topography in their work.

“There are main elements in design, and typography is one of the biggest,” Boyce said. “You have your general layout, your photography or your imagery, and you have typography. Typography is a keystone of design. You have to know what works and what doesn’t work and what is right for your project.”

“I think, as designers, type is something that you are going to be interacting with every single day,” Lothrop said. “When you look at breaking down those elements of design, type is what’s telling the story and what is communicating to other people, so it is so important.”

“The right font can even make it easier for people to read for people who have certain challenges,” Gelhar said. “For example, Dyslexia or color blindness. So, yeah, it’s pretty much what our world revolves around.”

Follow us on social media for the latest updates in B2B!

Image

Latest

Emergency department
How Predictive AI Is Helping Hospitals Anticipate Admissions and Optimize Emergency Department Throughput
December 24, 2025

Emergency departments across the U.S. are under unprecedented strain, with overcrowding, staffing shortages, and inpatient bed constraints converging into a throughput crisis. The American Hospital Association reports that hospital capacity and workforce growth have lagged, intensifying delays from arrival to disposition. At the same time, advances in artificial intelligence are moving from experimental to operational—raising…

Read More
Mission
Why Is the Mission of Benchmark So Important
December 23, 2025

As pharmaceutical innovation accelerates, the margin for error narrows, making quality assurance not just a regulatory necessity but a public good. Benchmark’s mission sits at the intersection of progress and protection—helping manufacturers stay aligned with FDA standards so life-saving therapies reach patients faster and safer. By keeping cleanrooms compliant and companies out of trouble, Benchmark…

Read More
Benchmark
What Is It Like for You to Be Part of the Benchmark Products Teams Now
December 23, 2025

Being part of the Benchmark Products team today means working at the intersection of precision manufacturing and deeply human collaboration, especially in the high-stakes world of cleanroom and sterility assurance solutions. As the organization grows, employees describe a culture that still feels familial—one where clear communication, personal accountability, and genuine care for customers drive…

Read More
Cleaning
Do Your Friends Ever Ask You For Cleaning Tips
December 23, 2025

In a media landscape increasingly shaped by privacy constraints, data clean rooms have emerged as a quiet but powerful way for brands to collaborate without exposing sensitive information, even if, as Will Sepsis quips, some partners would still prefer that “ignorance is bliss.” That tension—between curiosity and caution—captures the moment we’re in, where understanding…

Read More