Skip to content
‹ Back to IndustriesSoftware & Technology

Why Are Ransomware Attacks on Retail So Common?

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · · CybersecurityItPhishingRansomware
Share

Key takeaways

01

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment.

02

Now more than ever, companies are aware and preparing for digital threats and data breaches.

03

Despite that, or perhaps because of it, year after year both…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both the amount and the sophistication of digital attacks increases. According to IBM’s 2022 report on the cost of a data breach, the global average cost for a data breach was a record-breaking $4.35 million, a figure that’s risen nearly 13% just in the last year. For ecommerce and big box retailer professionals who might be wondering, do these trends match up to the data behind ransomware attacks on retail?

When it comes to who bad actors are targeting, it seems more are turning to the retail industry as an industry ripe for exploitation. Research out of cybersecurity and device data privacy firm BlackFog, which catalogs the rate of retail sector cybersecurity breaches yearly, found that ransomware attacks on retail increased by 67% in 2022, year-over-year. Compared to 2020, the increase was even more substantial, growing by 233%.

Daniel Pigeon, the senior product marketing manager at Cyberint, explains why ransomware attacks on retail might be growing in prominence and where hackers are finding vulnerabilities to take advantage of.

Daniel’s Thoughts:

“In 2022, the retail industry was the third most targeted industry for ransomware attacks, and 14% of all ransomware attacks that the Cyberint team observed were on retail industry organizations. So, this raises an important question, which is why are threat actors in ransomware groups targeting the retail industry?

From our research at Cyberint, we believe that there’s two primary reasons. First of all, when threat actors target and attack retail industry organizations, they don’t receive nearly as much negative attention from the media or from law enforcement as when they attack other industries such as healthcare, education, government, and critical infrastructure.

The second reason is that retail industry companies tend to have a weaker cybersecurity posture compared to other industries like technology, banking and insurance. This makes the retail industry a great target as threat actors don’t need to put in as much effort to compromise their victims. We’ve seen threat actors with a relatively low level of sophistication successfully compromise and attack retail industry companies.

The main attack vectors that we’re seeing are vulnerability exploitation of old and unpatched software, phishing attacks that target both the retail organization’s employees as well as the retail organization’s customers, and finally malware: specifically, a type of malware called infostealers, which steal credentials and other sensitive data from the victim’s browser.”

Article written by Graham P. Johnson.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

An Antarctic climber’s worst-day approach to Amphenol cable

An Antarctic climber’s worst-day approach to Amphenol cable

Raskesh Thakare, director of product engineering at Amphenol Times Fiber Communications, climbed Vinson Massif in Antarctica and draws parallels between mountaineering discipline and broadband cable design and testing. On the Wavelengths podcast he describes running prototypes across temperatures and scenarios, while Remee rates generic PVC jacket to -15C and Sea Wire advises avoiding PVC below -40C unless specially formulated.

  • 01Remee rates generic PVC cable jacket for -15C to 70C; Sea Wire puts plasticized PVC's floor at -40C and warns of embrittlement below it.
  • 02ASTM D746 sets a material's brittleness temperature where half the specimens break, the cold side of the qualification an outside-plant jacket must pass.
  • 03ICEA's current outside-plant fiber standard, S-87-640-2023, dates to May 2023; Corning's September 2017 cable spec cites the 2006 edition alongside Telcordia GR-20-CORE.

Nov 13, 2026

Snowflake’s AI Bots inherit each employee’s data permissions

Snowflake’s AI Bots inherit each employee’s data permissions

Snowflake says its Bots, which sit on top of CoCo, its coding agent for data teams, and CoWork, a personal work agent, act under the permissions of the person they work for. If that holds, existing role grants decide what the agents can reach. Shared business definitions matter too. A companion announcement covers an ontology that, according to dentsu's Joe Tobey, gives each definition an owner.

  • 01An agent that inherits a user's exact permissions is only as well-scoped as that user's last access review: access a person holds but never uses becomes access a background Bot can use on every run.

Nov 13, 2026

Softline Invites Kazakhstan Teams to IIkuznitsa AI Hackathon

Softline Group invites IT teams from Kazakhstan and four other Central Asian countries to participate in IIkuznitsa, a free 48-hour online AI hackathon with a RUB 1 million prize pool starting 26 November 2026. Developer teams compete to build AI agent prototypes for real business challenges provided by participating companies.

  • 01Applications open through 15 November for a free, fully online AI hackathon; developers work in teams of up to five with their own infrastructure and tokens.
  • 02RUB 1 million total prize pool distributed to winning teams; winners need a Russian Federation bank account for cash payments per competition rules.
  • 03Hackathon expands to five Central Asian countries: Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan; finalists present prototypes to jury and business customers.

Nov 13, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512