Skip to content
‹ Back to IndustriesSoftware & Technology

Why Are Ransomware Attacks on Retail So Common?

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · · CybersecurityItPhishingRansomware
Share

Key takeaways

01

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment.

02

Now more than ever, companies are aware and preparing for digital threats and data breaches.

03

Despite that, or perhaps because of it, year after year both…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both the amount and the sophistication of digital attacks increases. According to IBM’s 2022 report on the cost of a data breach, the global average cost for a data breach was a record-breaking $4.35 million, a figure that’s risen nearly 13% just in the last year. For ecommerce and big box retailer professionals who might be wondering, do these trends match up to the data behind ransomware attacks on retail?

When it comes to who bad actors are targeting, it seems more are turning to the retail industry as an industry ripe for exploitation. Research out of cybersecurity and device data privacy firm BlackFog, which catalogs the rate of retail sector cybersecurity breaches yearly, found that ransomware attacks on retail increased by 67% in 2022, year-over-year. Compared to 2020, the increase was even more substantial, growing by 233%.

Daniel Pigeon, the senior product marketing manager at Cyberint, explains why ransomware attacks on retail might be growing in prominence and where hackers are finding vulnerabilities to take advantage of.

Daniel’s Thoughts:

“In 2022, the retail industry was the third most targeted industry for ransomware attacks, and 14% of all ransomware attacks that the Cyberint team observed were on retail industry organizations. So, this raises an important question, which is why are threat actors in ransomware groups targeting the retail industry?

From our research at Cyberint, we believe that there’s two primary reasons. First of all, when threat actors target and attack retail industry organizations, they don’t receive nearly as much negative attention from the media or from law enforcement as when they attack other industries such as healthcare, education, government, and critical infrastructure.

The second reason is that retail industry companies tend to have a weaker cybersecurity posture compared to other industries like technology, banking and insurance. This makes the retail industry a great target as threat actors don’t need to put in as much effort to compromise their victims. We’ve seen threat actors with a relatively low level of sophistication successfully compromise and attack retail industry companies.

The main attack vectors that we’re seeing are vulnerability exploitation of old and unpatched software, phishing attacks that target both the retail organization’s employees as well as the retail organization’s customers, and finally malware: specifically, a type of malware called infostealers, which steal credentials and other sensitive data from the victim’s browser.”

Article written by Graham P. Johnson.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Prismatic Algos Reports Trading-Filter Results Across 150 Live Accounts

Prismatic Algos released its free Algo Consistency Index (ACI), a public research package with findings from 105 strategy backtests and 150 live trading accounts testing trading-halt and risk-scaling filters. The research found no validated advantage for the tested filters over randomized comparisons, providing developers and researchers a reference dashboard and methodology to evaluate algorithmic trading controls.

  • 01No tested trading-halt or risk-scaling rule outperformed its randomized comparison across 56 trend, 26 mean-reversion, and 23 session-clock backtests plus 150 live accounts.
  • 02The free ACI dashboard uses 12 reference strategies across 17 symbols and three mechanism families, with data transparency about sources, dates and sample sizes for EA developers and portfolio teams.
  • 03ACI is descriptive research not validated for predicting returns or improving trading decisions; Prismatic Algos removed the proposed sizing multiplier on Oct. 28 based on the findings.

Nov 12, 2026

Proofpoint agrees to buy Varonis for $6.3 billion to guard what AI agents can reach

Proofpoint agrees to buy Varonis for $6.3 billion to guard what AI agents can reach

Proofpoint agreed to buy Varonis Systems for about $6.3 billion in cash, or $49.75 a share. The deal is expected to close in the first half of 2027 if Varonis shareholders and regulators approve it. It pairs Proofpoint's email and collaboration security with Varonis's data permissions, a bet on controlling what AI agents can reach. Until the deal closes, buyers deal with two separate vendors.

  • 01Proofpoint's $6.3 billion Varonis deal puts the message layer (email, cloud apps, collaboration tools) and the data-permission layer under one owner, a bet that AI agent risk sits where the two meet.
  • 02The combined platform is a stated plan: the two companies stay separate until a close expected in the first half of 2027, so anything bought today is bought as each company ships it.
  • 03The companies say the combined business will serve more than 16,000 enterprises; Proofpoint alone says it serves more than 14,000 large enterprises.

Nov 12, 2026

Otnox brings public procurement from 90 countries into one AI sales intelligence platform

Otnox's AI sales intelligence platform now covers government procurement data across 90 countries, helping suppliers evaluate tenders by showing historical purchase patterns, competition, and scoring opportunities against the company's profile before bidding.

  • 01Coverage across 90 countries, with data mapped into a single searchable layer of 47,000+ classification codes, plus one‑click AI reading of full tender files to highlight requirements, deadlines and risks
  • 02Historical data on contracting authority purchases, pricing vs estimates, and typical bid volumes supports early preparation and risk assessment; where national portals publish awards, it also shows winners and amounts.
  • 03Integration with Claude and ChatGPT allows sales teams to ask AI assistants sourced questions about tender winners and competitiveness in specific government agencies

Nov 11, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512