Skip to content
‹ Back to IndustriesSoftware & Technology

Why Are Ransomware Attacks on Retail So Common?

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · · CybersecurityItPhishingRansomware
Share

Key takeaways

01

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment.

02

Now more than ever, companies are aware and preparing for digital threats and data breaches.

03

Despite that, or perhaps because of it, year after year both…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both the amount and the sophistication of digital attacks increases. According to IBM’s 2022 report on the cost of a data breach, the global average cost for a data breach was a record-breaking $4.35 million, a figure that’s risen nearly 13% just in the last year. For ecommerce and big box retailer professionals who might be wondering, do these trends match up to the data behind ransomware attacks on retail?

When it comes to who bad actors are targeting, it seems more are turning to the retail industry as an industry ripe for exploitation. Research out of cybersecurity and device data privacy firm BlackFog, which catalogs the rate of retail sector cybersecurity breaches yearly, found that ransomware attacks on retail increased by 67% in 2022, year-over-year. Compared to 2020, the increase was even more substantial, growing by 233%.

Daniel Pigeon, the senior product marketing manager at Cyberint, explains why ransomware attacks on retail might be growing in prominence and where hackers are finding vulnerabilities to take advantage of.

Daniel’s Thoughts:

“In 2022, the retail industry was the third most targeted industry for ransomware attacks, and 14% of all ransomware attacks that the Cyberint team observed were on retail industry organizations. So, this raises an important question, which is why are threat actors in ransomware groups targeting the retail industry?

From our research at Cyberint, we believe that there’s two primary reasons. First of all, when threat actors target and attack retail industry organizations, they don’t receive nearly as much negative attention from the media or from law enforcement as when they attack other industries such as healthcare, education, government, and critical infrastructure.

The second reason is that retail industry companies tend to have a weaker cybersecurity posture compared to other industries like technology, banking and insurance. This makes the retail industry a great target as threat actors don’t need to put in as much effort to compromise their victims. We’ve seen threat actors with a relatively low level of sophistication successfully compromise and attack retail industry companies.

The main attack vectors that we’re seeing are vulnerability exploitation of old and unpatched software, phishing attacks that target both the retail organization’s employees as well as the retail organization’s customers, and finally malware: specifically, a type of malware called infostealers, which steal credentials and other sensitive data from the victim’s browser.”

Article written by Graham P. Johnson.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

IonQ raises its 2026 revenue forecast to $505-$515 million

IonQ raises its 2026 revenue forecast to $505-$515 million

IonQ raised its 2026 revenue forecast to $505 million to $515 million after third-quarter revenue rose 336% to $173.8 million.

  • 01Recent Superion 256 deals ran $25 million to $33 million, a rare public price reference for budgeting an on-premise quantum system.
  • 02IonQ's $564 million quarterly profit came from noncash warrant revaluation. Its adjusted EBITDA loss of $133.6 million and $3.7 billion pro forma cash better guide business performance.

Nov 7, 2026

Meta adds Spaces to Muse, letting its AI agent build trackers and planners

Meta adds Spaces to Muse, letting its AI agent build trackers and planners

Meta has added Spaces to Muse, its AI agent, allowing users to describe ideas in chat and have the agent build trackers, planners, or project boards. Spaces can connect to third-party apps to stay automatically updated without manual intervention.

  • 01Spaces are topic-focused conversations in Muse's sidebar where the AI agent works toward specific user goals like tracking holidays, planning weddings, or managing DIY projects
  • 02Connected third-party apps keep spaces automatically updated in the background, surfacing new data like concert dates, price changes, or savings progress without user prompts
  • 03Muse reached 10 million users in the U.S. and Canada less than two months after launch, according to Meta CEO Zuckerberg on the October earnings call

Nov 6, 2026

AST SpaceMobile signs $1.3B+ Firefly engine deal for Blacklift

AST SpaceMobile signs $1.3B+ Firefly engine deal for Blacklift

AST SpaceMobile plans to develop its own rocket, Blacklift, to launch its BlueBird satellites. Firefly Aerospace said AST will pay it more than $1.3 billion in cash and stock over three years for 36 engines, a license to manufacture them and engineering support. Firefly will deliver 27 Miranda and nine Vira engines for the first three rockets. AST says Blacklift is a three-stage vehicle with two reusable lower stages that can carry up to five BlueBirds per mission and will complement its existing launch partners.

  • 01AST SpaceMobile will pay Firefly Aerospace more than $1.3 billion in cash and stock over three years.
  • 02Firefly will deliver 27 Miranda and nine Vira engines for AST's first three rockets and license AST to manufacture them.
  • 03AST describes Blacklift as a three-stage rocket with two reusable lower stages that can carry up to five BlueBird satellites.

Nov 6, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512