Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Why Are Ransomware Attacks on Retail So Common?

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · CybersecurityItPhishingRansomware
Share

Key takeaways

01

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment.

02

Now more than ever, companies are aware and preparing for digital threats and data breaches.

03

Despite that, or perhaps because of it, year after year both…

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both the amount and the sophistication of digital attacks increases. According to IBM’s 2022 report on the cost of a data breach, the global average cost for a data breach was a record-breaking $4.35 million, a figure that’s risen nearly 13% just in the last year. For ecommerce and big box retailer professionals who might be wondering, do these trends match up to the data behind ransomware attacks on retail?

When it comes to who bad actors are targeting, it seems more are turning to the retail industry as an industry ripe for exploitation. Research out of cybersecurity and device data privacy firm BlackFog, which catalogs the rate of retail sector cybersecurity breaches yearly, found that ransomware attacks on retail increased by 67% in 2022, year-over-year. Compared to 2020, the increase was even more substantial, growing by 233%.

Daniel Pigeon, the senior product marketing manager at Cyberint, explains why ransomware attacks on retail might be growing in prominence and where hackers are finding vulnerabilities to take advantage of.

Daniel’s Thoughts:

“In 2022, the retail industry was the third most targeted industry for ransomware attacks, and 14% of all ransomware attacks that the Cyberint team observed were on retail industry organizations. So, this raises an important question, which is why are threat actors in ransomware groups targeting the retail industry?

From our research at Cyberint, we believe that there’s two primary reasons. First of all, when threat actors target and attack retail industry organizations, they don’t receive nearly as much negative attention from the media or from law enforcement as when they attack other industries such as healthcare, education, government, and critical infrastructure.

The second reason is that retail industry companies tend to have a weaker cybersecurity posture compared to other industries like technology, banking and insurance. This makes the retail industry a great target as threat actors don’t need to put in as much effort to compromise their victims. We’ve seen threat actors with a relatively low level of sophistication successfully compromise and attack retail industry companies.

The main attack vectors that we’re seeing are vulnerability exploitation of old and unpatched software, phishing attacks that target both the retail organization’s employees as well as the retail organization’s customers, and finally malware: specifically, a type of malware called infostealers, which steal credentials and other sensitive data from the victim’s browser.”

Article written by Graham P. Johnson.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple Just Reclaimed the World's Most Valuable Company Title From Nvidia. Here Is What the Tech Rotation Means for Enterprise Strategy.

Apple has overtaken Nvidia to become the world's most valuable company, valued at $4.91 trillion, due to a shift in tech investments towards its ecosystem. This change underscores a longer-term preference for stable ecosystems over AI infrastructure in enterprise strategies.

  • 01Apple is valued at $4.91 trillion, surpassing Nvidia.
  • 02Investment is shifting from AI infrastructure to durable technology ecosystems.
  • 03Enterprise strategies may need to focus more on stable technology ecosystems.

Jul 17, 2026

Databricks raises $3 billion at $188 billion valuation, with Coatue leading its second round of 2026

Databricks raises $3 billion at $188 billion valuation, with Coatue leading its second round of 2026

Databricks has raised $3 billion in a funding round led by Coatue, increasing its valuation to $188 billion. This marks a 40% increase from its previous valuation of $134 billion just months ago. The funding is intended for acquisitions and further expansion of its AI platform.

  • 01Databricks raised $3 billion led by Coatue, reaching a new valuation of $188 billion.
  • 02The company's valuation rose by 40% from $134 billion in a few months.
  • 03The funds will be used for acquisitions and expanding Databricks' AI platform.

Jul 17, 2026

Enterprise AI adoption is surging, but workforce readiness is sliding backward

Enterprise AI adoption is surging, but workforce readiness is sliding backward

AI integration is widespread in enterprises, with 57% reporting its use in operations. However, there is a decline in both workforce confidence and the achievement of business goals. There is a need for companies to address underlying issues affecting these areas.

  • 01AI is integrated into 57% of enterprises.
  • 02Workforce confidence is decreasing despite high AI adoption.
  • 03Business goal attainment is not improving with AI use.

Jul 17, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512