Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Why Are Ransomware Attacks on Retail So Common?

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · CybersecurityItPhishingRansomware
Share

Key takeaways

01

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment.

02

Now more than ever, companies are aware and preparing for digital threats and data breaches.

03

Despite that, or perhaps because of it, year after year both…

We’ve all seen those suspicious emails that show up in our inboxes: “Is this picture of you?” they’ll ask, as we hover over that link for just a moment. Now more than ever, companies are aware and preparing for digital threats and data breaches. Despite that, or perhaps because of it, year after year both the amount and the sophistication of digital attacks increases. According to IBM’s 2022 report on the cost of a data breach, the global average cost for a data breach was a record-breaking $4.35 million, a figure that’s risen nearly 13% just in the last year. For ecommerce and big box retailer professionals who might be wondering, do these trends match up to the data behind ransomware attacks on retail?

When it comes to who bad actors are targeting, it seems more are turning to the retail industry as an industry ripe for exploitation. Research out of cybersecurity and device data privacy firm BlackFog, which catalogs the rate of retail sector cybersecurity breaches yearly, found that ransomware attacks on retail increased by 67% in 2022, year-over-year. Compared to 2020, the increase was even more substantial, growing by 233%.

Daniel Pigeon, the senior product marketing manager at Cyberint, explains why ransomware attacks on retail might be growing in prominence and where hackers are finding vulnerabilities to take advantage of.

Daniel’s Thoughts:

“In 2022, the retail industry was the third most targeted industry for ransomware attacks, and 14% of all ransomware attacks that the Cyberint team observed were on retail industry organizations. So, this raises an important question, which is why are threat actors in ransomware groups targeting the retail industry?

From our research at Cyberint, we believe that there’s two primary reasons. First of all, when threat actors target and attack retail industry organizations, they don’t receive nearly as much negative attention from the media or from law enforcement as when they attack other industries such as healthcare, education, government, and critical infrastructure.

The second reason is that retail industry companies tend to have a weaker cybersecurity posture compared to other industries like technology, banking and insurance. This makes the retail industry a great target as threat actors don’t need to put in as much effort to compromise their victims. We’ve seen threat actors with a relatively low level of sophistication successfully compromise and attack retail industry companies.

The main attack vectors that we’re seeing are vulnerability exploitation of old and unpatched software, phishing attacks that target both the retail organization’s employees as well as the retail organization’s customers, and finally malware: specifically, a type of malware called infostealers, which steal credentials and other sensitive data from the victim’s browser.”

Article written by Graham P. Johnson.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Google's Gemini 3.5 Pro slips behind schedule as compute constraints ripple across AI industry

Google's Gemini 3.5 Pro slips behind schedule as compute constraints ripple across AI industry

Google's upcoming Gemini 3.5 Pro model is experiencing significant delays due to computational constraints. These delays are indicative of a broader trend within the AI industry where scarcity in compute resources is affecting vendor relationships and product timelines. This situation emphasizes the challenges faced by AI developers in maintaining schedule amidst hardware limitations.

  • 01Google's Gemini 3.5 Pro model is delayed due to a lack of computational resources.
  • 02Compute scarcity is affecting AI industry timelines and vendor relationships.
  • 03AI developers face challenges maintaining their schedules due to hardware limitations.

Jul 24, 2026

SpringDB clients double or triple conversions by treating ZoomInfo as a full GTM platform, not a single-team tool

SpringDB clients double or triple conversions by treating ZoomInfo as a full GTM platform, not a single-team tool

SpringDB, a go-to-market consultancy, has reported significant improvements in client conversions and database usability after utilizing ZoomInfo as a comprehensive GTM platform. Clients experienced conversion lifts of 2X–3X and a 300% increase in database usability by integrating their data with ZoomInfo's AI-powered platform.

  • 01SpringDB clients saw 2X–3X increased conversions by using ZoomInfo as a holistic GTM platform.
  • 02There was a 300% improvement in database usability after rebuilding client data on ZoomInfo.
  • 03ZoomInfo's AI capabilities were key in enhancing client go-to-market strategies.

Jul 24, 2026

Salesforce commits $1 billion to Switzerland over five years to expand Agentforce deployments

Salesforce commits $1 billion to Switzerland over five years to expand Agentforce deployments

Salesforce plans to invest $1 billion in Switzerland over five years to enhance AI deployments, workforce programs, and partnership expansion. This commitment aims to strengthen Salesforce's presence and capabilities in the Swiss enterprise market. The investment will support the deployment of agentic AI technology and bolster local partnerships.

  • 01Salesforce will invest $1 billion in Switzerland over the next five years.
  • 02The investment will focus on agentic AI rollouts, workforce programs, and partner expansion.
  • 03Salesforce aims to strengthen its presence in the Swiss enterprise sector through this initiative.

Jul 23, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Daniel Litwin
Daniel Litwin

Editor, B2B Media

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512