Will Consumers React Well to Ring’s New Drone Security Camera?
Ring, an Amazon-owned brand, is launching the Always Home Cam, a drone security camera designed for homeowners. At a price of $250, the drone can navigate around a home to provide real-time visuals, integrating with existing Ring devices.
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Key takeaways
The Always Home Cam is Ring’s newest mini drone home security device.
The self-docking solution will allow for automated and on-demand in-home drone supervision.
Does this technology add to Ring’s privacy concerns around shareable data?
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The Amazon-owned security camera, Ring, is going airborne with a surprising new offering for homeowners. The recently announced Always Home Cam is a small drone that flies around an owner’s house, providing real-time visuals of any mapped room. With a price point targeted at $250, the Always Home Cam will integrate with Ring devices’ existing networks.
In this Business Casual segment, Daniel Litwin and Tyler Kern weigh the pros and cons of a home security drone device. Will consumers take to this type of technology? Are their privacy concerns with the data gathering capabilities of the Always Home Cam and Ring’s already storied history with security issues? There’s a lot to unpack before Litwin and Kern are ready to take flight with this product.
KEY POINTS:
- The Always Home Cam is Ring’s newest mini drone home security device.
- The self-docking solution will allow for automated and on-demand in-home drone supervision.
- Does this technology add to Ring’s privacy concerns around shareable data?
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About the author
Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.
