Skip to content
‹ Back to IndustriesSoftware & Technology

Will Consumers React Well to Ring’s New Drone Security Camera?

Ring, an Amazon-owned brand, is launching the Always Home Cam, a drone security camera designed for homeowners. At a price of $250, the drone can navigate around a home to provide real-time visuals, integrating with existing Ring devices.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Daniel Litwin · · Always Home CamAmazonBusiness CasualDaniel Litwin Podcast
Share
Will Consumers React Well to Ring’s New Drone Security Camera?

Key takeaways

01

The Always Home Cam is Ring’s newest mini drone home security device.

02

The self-docking solution will allow for automated and on-demand in-home drone supervision.

03

Does this technology add to Ring’s privacy concerns around shareable data?

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The Amazon-owned security camera, Ring, is going airborne with a surprising new offering for homeowners. The recently announced Always Home Cam is a small drone that flies around an owner’s house, providing real-time visuals of any mapped room. With a price point targeted at $250, the Always Home Cam will integrate with Ring devices’ existing networks.

In this Business Casual segment, Daniel Litwin and Tyler Kern weigh the pros and cons of a home security drone device. Will consumers take to this type of technology? Are their privacy concerns with the data gathering capabilities of the Always Home Cam and Ring’s already storied history with security issues? There’s a lot to unpack before Litwin and Kern are ready to take flight with this product.

KEY POINTS:

  • The Always Home Cam is Ring’s newest mini drone home security device.
  • The self-docking solution will allow for automated and on-demand in-home drone supervision.
  • Does this technology add to Ring’s privacy concerns around shareable data?

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

Daniel Litwin
Daniel LitwinEditor, B2B Media, MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle, and leads editorial direction at MarketScale. Litwin hosts weekly shows and podcasts while helping develop new content approaches across the MarketScale platform. He holds a B.J. in Radio/Television Reporting/Anchoring and a B.A. in Spanish from the University of Missouri-Columbia.

B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Cisco invites Claude and OpenAI's dots into Webex meetings, spaces and calls

Cisco invites Claude and OpenAI's dots into Webex meetings, spaces and calls

A WebexOne 2026 demo in Austin previewed Cisco’s push to put AI agents into Webex spaces, meetings and calls. Claude (built on Claude Managed Agents) is described as coming soon, and OpenAI’s dots connects via an MCP integration. Cisco expects its Dialog contact-center harness to reach beta in calendar Q1 2027. Because agents can run for hours or days, IT teams may need to revisit permission boundaries and network capacity assumptions.

  • 01An agent that keeps working after the customer hangs up can also keep sending traffic after the office empties, pushing network teams to revisit peak-hour and branch uplink assumptions.
  • 02Permission scoping is the first pilot question for shared agents: an agent invited into a Webex space should see only what each participant is already authorized to see.
  • 03Early 2027 is the date to plan around, with Cisco pointing to calendar Q1 2027 for the new Webex experience and for the Dialog contact-center beta.

Nov 10, 2026

CREBuilder Connects Brokers to the CommercialCafe Listing Network

CREBuilder connected to the CommercialCafe Listing Network, letting brokers sync listing information from CREBuilder to CommercialCafe, CommercialSearch and PropertyShark. The listing feed carries property details, photos, broker contact information and public marketing materials, and changes made in CREBuilder are reflected through the connection to reduce repeat data entry.

  • 01Brokers can create offering memorandums in CREBuilder and sync listing info to CommercialCafe, CommercialSearch and PropertyShark
  • 02Changes made in CREBuilder are reflected in the listing information through the connection, reducing the need to re-enter listing details across separate systems
  • 03Yardi Listing Network reaches millions of viewers and generates tens of thousands of leads per month

Nov 9, 2026

Stop scaring prospects who already agree on cybersecurity

Stop scaring prospects who already agree on cybersecurity

N-able's Stefanie Hammond applies The JOLT Effect by Matthew Dixon and Ted McKenna to MSP cybersecurity sales. Challenger Inc. summarizes research putting 40% to 60% of lost deals in no decision, and Dixon and McKenna report most no-decision losses stem from fear of failure. Hammond argues MSPs should recommend one program, stop piling on urgency, and phase implementation instead of shrinking protection.

  • 01Challenger Inc.’s February 2024 summary of Dixon and McKenna’s research says 40% to 60% of lost deals end in no decision; in an October 2024 post, the authors wrote that 56% of no-decision losses stem from fear of failure.
  • 02Hammond's rule for MSPs: once a prospect agrees the security gap is real, stop adding fear and breach statistics and start recommending a single program with the reasons behind it.
  • 03Her version of sell less to sell more keeps the full program and splits deployment into monthly phases, identity and MFA first, then endpoint protection and MDR, then backup and recovery testing.

Nov 9, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

Daniel Litwin
Daniel Litwin

Editor, B2B Media, MarketScale

MarketScale

Daniel Litwin is a journalist of multiple disciplines focused on finding and telling engaging stories for B2B communities. He has interviewed executives from Fortune 500 companies including Honeywell, Microsoft, John Deere, and Chipotle.

TK
Tyler Kern

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512