Windows Continues OS Domination as Ubuntu, macOS Gain Ground

 

The major PC operating systems are constantly fighting for market dominance. Though Microsoft’s Windows rarely has its No. 1 position challenged, and continues to see growth and expansion of its OS solutions, the COVID-19 pandemic may have thrown a slight wrench in their continued success.

Microsoft, overall, has seen growth in Windows 10 over the last several years; it was reported in a blog post by the Chief Product Officer for Windows & Devices that Windows 10 saw a 75% year-over-year increase in time spent by users. However, even with that growth, April 2020 saw an overall loss in market share for Windows, while Ubuntu & macOS saw their user numbers increase.

On this Business Casual segment, hosts Daniel Litwin and Taylor Bagley break down the numbers and give insights on…

  • Microsoft’s shift in Windows 10X hardware compatibility
  • Why Windows 10 is seeing a drop in dominance, and how the pandemic might be to blame
  • Whether this shift in market dominance, albeit slight, will have an impact for future PC usage
  • What happens if Microsoft’s market dominance is never challenged

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Radar
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar
June 4, 2026

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Read More
Healthcare in Pakistan
From Institutional Excellence to Population-Level Access: How Pakistan Can Bridge Its Healthcare Divide
June 1, 2026

Healthcare systems are under pressure almost everywhere, but the strain is especially visible in lower-resource settings where demand is rising faster than infrastructure. In Pakistan, that pressure is playing out across a system that has to serve more than 250 million people with limited public investment. Public health spending remains below 1% of GDP,…

Read More
Engineering
Scaling Experiential Learning in the Curriculum: How Iron Range Engineering Transformed Engineering Education
June 1, 2026

Engineering has transformed nearly every part of modern life, from the phones in our pockets to the systems powering global industry. But the way engineers are educated has often moved far more slowly than the profession itself. Employers are asking for graduates who can navigate ambiguity, communicate across teams, and contribute meaningfully from the…

Read More
vascular surgeon
When Geography Meets Purpose: How One Move Reshaped a Vascular Surgeon’s Career
May 28, 2026

Medicine isn’t what it used to be—not for the people practicing it. Independent physicians are becoming the exception, not the norm, as more doctors move into hospital systems, corporate groups, and academic networks. At the same time, the pipeline of specialists isn’t keeping pace with growing patient needs, particularly in complex fields like vascular…

Read More