Windows Continues OS Domination as Ubuntu, macOS Gain Ground

Daniel Litwin
May 7, 2020
Learn more
apple Business Casual COVID-19 Daniel Litwin Podcast Linux Macintosh macOS market share MarketScale Radio microsoft operating system PC Taylor Bagley Podcast Ubuntu Windows 10

 

The major PC operating systems are constantly fighting for market dominance. Though Microsoft’s Windows rarely has its No. 1 position challenged, and continues to see growth and expansion of its OS solutions, the COVID-19 pandemic may have thrown a slight wrench in their continued success.

Microsoft, overall, has seen growth in Windows 10 over the last several years; it was reported in a blog post by the Chief Product Officer for Windows & Devices that Windows 10 saw a 75% year-over-year increase in time spent by users. However, even with that growth, April 2020 saw an overall loss in market share for Windows, while Ubuntu & macOS saw their user numbers increase.

On this Business Casual segment, hosts Daniel Litwin and Taylor Bagley break down the numbers and give insights on…

  • Microsoft’s shift in Windows 10X hardware compatibility
  • Why Windows 10 is seeing a drop in dominance, and how the pandemic might be to blame
  • Whether this shift in market dominance, albeit slight, will have an impact for future PC usage
  • What happens if Microsoft’s market dominance is never challenged

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More
first 90 days
HealthSearch Partners’ Neill Marshall and Kurt Mosley Urge New CEOs to Listen First, Diagnose Early, and Lead with Purpose in the First 90 Days
June 30, 2025

CEO turnover across U.S. hospitals is accelerating. Hospitals and health systems announced 146 CEO changes in 2023—a 42 percent increase over the 103 exits recorded in 2022, according to a Challenger, Gray & Christmas report. As more leaders transition into new roles, the importance of making a good first impression has intensified. The early…

Read More
tech talent
The DisruptED World of Tech Talent with TEKsystems: Future-Proofing the Workforce Through Inclusive Hiring and Non-Traditional Education
June 27, 2025

In a workforce reshaped by automation, accelerated AI adoption, and persistent labor shortages, the demand for skilled tech talent has never been more urgent—or more difficult to meet. The traditional pipelines, namely college degrees and four-year institutions, are no longer producing enough candidates to meet the explosive growth in tech roles. With tech jobs…

Read More
Related
commerce
Software & Technology
From Code to Commerce: PayPal Dev Days Puts AI at the Heart of Innovation
June 24, 2025
payments
Healthcare
Revolutionizing Payments: Discover the Power of PayPal for Your Business
June 24, 2025

Unlock seamless transactions and elevate your business operations with PayPal’s innovative payment solutions. Harness the platform trusted by millions to drive financial efficiency, streamline processes, and enhance security. What You’ll Learn Why PayPal is the Go-to Solution for Small Businesses Leveraging PayPal and Venmo for Multi-Channel Capability Enabling Seamless Integration with PayPal’s Tools Essential…

Read More
edge computing
Healthcare
Building the Wireless Future: Low-Power IoT, Edge Computing, and the End of the Gs
June 19, 2025

As the global race to 6G heats up, telecom providers, governments, and tech companies are investing billions to advance the next generation of hyperconnected infrastructure. European operators urge regulators to release more spectrum to stay competitive, while U.S. programs like the USDA’s ReConnect have funneled over $1 billion into rural fiber backhaul. Meanwhile, companies like…

Read More